--0000000000009691d2061261f29c Content-Type: multipart/alternative; boundary="0000000000009691d0061261f29b" --0000000000009691d0061261f29b Content-Type: text/plain; charset="UTF-8" Content-Transfer-Encoding: quoted-printable Hi Cheryl and Tim, I'm looking forward to our call tomorrow. Here's the agenda for the call. Let me know if anything is missing or if there's anything you'd like to prioritize. 1. Review Canada/Toronto overall strategy (main levers we can pull for optimizing): Alexa - Geographical targeting - Keyword targeting - Ad creative - Household income - Age Range 2. Share strategy brainstorm: Tim/Cheryl 3. Review lead Quality concerns: Tim/Cheryl - Out of service area - common postal codes - Not looking for services - common services they are looking for if they aren't looking for ours 4. Review future optimization options once on TheKey.ca: Alexa - Bid strategy targeting (optimizing off of return on ad spend instead of clicks or calls/forms) - Diversify advertising channels within Google (Performance Max) On Wed, Feb 21, 2024 at 3:03=E2=80=AFPM Alexa Graziani wrote: > Hi Cheryl, > > Yes, this outline is for us to have jumping-off points for us to discuss > next week, we do not need to dive into it more via email. There's a lot t= o > consider/cover/talk through though, so I think it's good to have an outli= ne > of information on all the areas we'll want to cover (outlined in the > previous email). I look forward to continuing the conversation on these > points next week and look forward to hearing more about the ideas you've > discussed. > > Sincerely, > > Sincerely, > > On Wed, Feb 21, 2024 at 2:20=E2=80=AFPM Cheryl Cartwright > wrote: > >> Hi Alexa, >> >> This definitely is too much for an email and we can discuss next week in >> our call. I wasn=E2=80=99t referring to the last 18 months or so. When I= said >> historically I meant what we saw as owners over the last decade. A lot h= as >> changed since Covid. Our strategy has to change as well. Especially in a >> market like Ontario. While it may look like Vancouver on paper, it=E2=80= =99s not. >> >> Tim and I have discussed some ideas and we can definitely all talk about >> it next week. >> >> Have a good night, >> >> Cheryl >> >> >> >> On Wed, Feb 21, 2024 at 5:46=E2=80=AFPM Alexa Graziani >> wrote: >> >>> Hi Cheryl, >>> >>> Thank you for sharing what you're hearing on your end. There are a few >>> aspects to address here, which I look forward to doing together on our >>> call. Working collaboratively to get your feedback will be a great way = for >>> us to optimize the account even further, so I appreciate your input. >>> >>> *Historic Success* >>> >>> - When you say Google Ads has been "historically much more >>> successful", can you clarify in what timeframe? >>> - If you are referring to before 2023, there was no way to tell >>> what leads came from Google Ads vs what came from organic Google/= other >>> channels - it is all anecdotal based on what the caller says. >>> - Fe