Re: Calgary Postcard Drop

From
Chuck Terlesky <cterlesky@thekey.com>
To
Sardar Azimov <sardar.azimov@thekey.com>
CC
Timothy Thomas <tt@thekey.com>, Ray Smale <ray.smale@thekey.com>
Date
Fri, 14 Jun 2024 07:45:29 -0600
Folder
INBOX
--00000000000021567d061ad9d586 Content-Type: text/plain; charset="UTF-8" Content-Transfer-Encoding: quoted-printable Hi Sardar, The last time we did a drop, we were under $3k total for the drop, including printing. I would assume that would be a good starting point. Regards, Chuck On Fri, Jun 14, 2024 at 4:49=E2=80=AFAM Sardar Azimov wrote: > Hi Tim, > Do you have a defined budget for this drop? I need to estimate the volume= s > and ask the vendor to reach out to CP for targeting. > Besides the age (70+), any other targeting criteria to include (owned vs > rented, revenue, etc). > > Thank you, > Sardar > > [image: ltp|17183620054917521] > > On Thu, Jun 13, 2024 at 9:51=E2=80=AFPM Sardar Azimov > wrote: > >> Hello, >> >> I'll reach out to the printing provider. From design perspective, I thin= k >> we'd need to have some space for first name personalisation and some spa= ce >> to print the address. >> >> Sardar Azimov >> 786 253 7426 >> ------------------------------ >> *From:* Timothy Thomas >> *Sent:* Thursday, June 13, 2024 9:49:06 PM >> *To:* Ray Smale >> *Cc:* Sardar Azimov ; Chuck Terlesky > cterlesky@thekey.com> >> *Subject:* Re: Calgary Postcard Drop >> >> Sounds good, thanks Ray. >> >> On Thu, Jun 13, 2024 at 3:40=E2=80=AFPM Ray Smale = wrote: >> >> Excellent! >> Yes there are waaaaay too many words in tiny font on that card - so I'd >> like to thin it whilst keeping the CTA Claim your benefit. >> I'm super busy today/tomorrow so can look at Monday - which is my first >> day of a 2 week vacation that I had booked prior to joining you guys in >> March (just fyi if I'm slow to respond after mid next week). >> So I'll get back to you early next week. >> Ray >> >> On Thu, Jun 13, 2024 at 3:02=E2=80=AFPM Timothy Thomas w= rote: >> >> Hi team, >> >> As our radio campaign is entering its final month. So far we've signed 4 >> clients and an average CAC of $2670. We will be extending the campaign. >> >> We would like to tee up another postcard drop ASAP. >> Sardar can you work with your new vendor to secure us a list for 70+ >> seniors in Calgary? >> >> Ray - here is the latest version of our CDHC postcard. Do we wish to mak= e >> any tweaks? >> >> -- >> Tim Thomas >> Head of Canada Division >> *Please note my email has changed:* >> tt@TheKey.com >> (514) 591-9387 >> TheKey.ca >> [image: TheKey] >> >> >> >> -- >> Tim Thomas >> Head of Canada Division >> *Please note my email has changed:* >> tt@TheKey.com >> (514) 591-9387 >> TheKey.ca >> [image: TheKey] >> > --=20 Chuck Terlesky B.A., CCPE General Manager Winnipeg and Calgary Calgary: 403-301-3777 Winnipeg: 204-489-6000 TheKey.ca [image: TheKey] --00000000000021567d061ad9d586 Content-Type: text/html; charset="UTF-8" Content-Transfer-Encoding: quoted-printable Hi = Sardar, The last time we = did a drop, we were under $3k total for the drop, including printing. I wou= ld assume that would be a good starting point.=C2=A0 Regards, Chuck On Fri, Jun 14, 2024 at 4:49=E2=80=AFAM Sa= rdar Azimov &lt; sa

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