Hello sir,
I think this is a strategic miss.
We are asking folks to invite us into their homes and the best we can say
that they will get out of it: '*possibly* tip and tricks for...'
The frame for this visit should be turned 180 degrees IMO.
It should be a marketing tool (beyond just us telling them about us), and
more than a data extraction exercise for us.
People should be clamoring for this visit.
People should be getting a lot more from it than just learning about us.
There should be a list of things that the prospect gets - whether or not
they become a customer.
That frame allows us to consider what value we're bringing to them in their
journey.
I realize we are not diagnostic experts but there could be something for
the family like:
Your loved one is solid on mental agility, low on physical strength, high
on social engagement, bla bla
[The 'low' 'high' etc doesn't need to be seriously scientific IMO -
otherwise presumably someone will block it as too dangerous I imagine. The
scale could be: good, great, opportunities.]
Based on that... here are strength exercises you can give them/do with them
(these are the kinds of things our caregiving will do with them), so on and
so forth.
I think the decision to start health care is a BIG one.
The decision to have someone come to your home should not be that BIG
decision - it should be a LITTLE decision.
And it should be an EASY and ENTICING decision.
That way more people do that, that way more people are in our lane and more
people are becoming customers.
Thanks for listening :-)
Ray
---------- Forwarded message ---------
From: Sharon Speirs <sspeirs@thekey.com>
Date: Mon, May 13, 2024 at 2:30 PM
Subject: Fwd: Direct mail
To: Ray Smale <ray.smale@thekey.com>, Timothy Thomas <tt@thekey.com>
Sharon, Speirs
General Manager
Vancouver, BC
Office: 778.279.3634
sspeirs@thekey.com
TheKey.ca <https://thekey.ca/>
[image: TheKey]
---------- Forwarded message ---------
From: Ray Smale <ray.smale@thekey.com>
Date: Mon, May 13, 2024 at 11:07 AM
Subject: Re: Direct mail
To: Sharon Speirs <sspeirs@thekey.com>
Cc: Timothy Thomas <tt@thekey.com>
Thanks Sharon.
Helpful.
The narrower piece I need to zone in on right now is the in-home assessment.
Is there anything the customer gets out of that visit/time? they know who
we are as a company, an understanding what care could look like, personal
meeting with the case manager who could be the liason for the family
between loved one and caregiver ie they have the opportunity to meet the
person overseeing the care
Anything that helps them understand where they are at on any particular
aspects of the balanced care spectrum.- Alll assesments are performed by
either an LPN or case manager with in depth knowledge of various diseases
that afflict seniors
Anything they learn from that visit? possibly tip and tricks for helping to
deal with various aspects of someone living with dementia
Any guidance they receive? How to navigate the BC health system, long term
care etc, best type of schedules for their loved ones
Anything left with them - so they have it whether they become a customer or
not? WIll leave them with phamplets, service agreement so they do not feel
rushed to make a descion
Anything? always leave them with a phone number if they have further
questions or concerns
Or is it just one-way traffic? I.e.
We take from them the information we need and go away and process it.
Thanks!
On Mon, May 13, 2024 at 1:45 PM Sharon Speirs <sspeirs@thekey.com> wrote:
>
> Hi Ray
>
> Sorry I can't seem to figure out how to reply in your email chain so just
> sending this instead
>
> Not sure this is what you are looking for but this is how we positioned
> ourselves as different along with the balanced care method and case
> management when we sent out past emails etc to help gain the assesment
>
>
> But what makes us different from other companies is that we go beyond just
> basic care, we provide lifestyle care. What this means is that we train
> our caregivers to take a holistic approach to care and look after the
> entire well-being of our Clients. We call this the Balanced Care Method (
> www.balancedcaremethod.com) and this method covers areas such as
> nutrition, physical exercise, mental stimulation, and social interaction.
> All of these factors have been proven to be integral in not just prolonging
> our Client's lives but also in improving the quality of their lives and
> giving them a sense of purpose. I would be happy to discuss this method in
> greater detail when we meet. In addition, all of our caregivers are:
>
>
> -
>
> Bonded and insured
> -
>
> Covered by Worker's Compensation
> -
>
> Screened for honesty, criminal background, work authorization, driving
> violations
> -
>
> Experienced and skilled in assisting with all activities of daily
> living
> -
>
> Trained in all levels of care
>
> Furthermore, we have our very own Home Care Assistance University, which
> is an online training platform that gives our caregivers ongoing access to
> specialized training to support a variety of care needs and ensure that our
> clients receive the gold standard of care.
>
> Lastly, what sets us apart is the level of our case management which
> demonstrates our commitment to quality. We are the only agency with highly
> qualified case managers who are nurses that oversee the care from start to
> finish. They conduct a comprehensive initial assessment, provide ongoing
> monitoring and supervision through regular home visits and phone calls,
> periodically update the families on the progress of their loved one, and
> advocate for the client by attending case conferences, liaising with other
> health care professionals, making referrals to additional support groups in
> the community, etc. Plus we are "on call" in the evenings and every
> weekend, so there is someone available for you 24 hours a day, 7 days a
> week. Our mission is to change the way the world ages by elevating the
> standard of care in our
>
> Sharon, Speirs
>
> General Manager
>
> Vancouver, BC
>
> Office: 778.279.3634
>
> sspeirs@thekey.com
>
> TheKey.ca <https://thekey.ca/>
>
> [image: TheKey]
>
>
>
>
>
>