--00000000000094db6305f49e4a89 Content-Type: multipart/alternative; boundary="00000000000094db6105f49e4a88" --00000000000094db6105f49e4a88 Content-Type: text/plain; charset="UTF-8" Content-Transfer-Encoding: quoted-printable Hi All, Writing to give you an update that I've brought this up with Megan Heinen who oversees the Marketing department now and we are looking into what makes the most sense for the next steps. Chuck - to confirm, there is no concern about these sorts of searches capturing people who can't afford our care since the government is paying for the care, correct? John - to confirm, if you wrote the article, how long would it take and would there be any cost associated? Also, can you share the landing pages our other campaigns are directing to currently? Finally, how much of the budget would you suggest diverting to these terms and which ad groups would we pull away from to fund it? Thank you, On Mon, Jan 30, 2023 at 9:35 AM John McColman wrote: > Hi Charles, > > > > > > I see it, it doesn=E2=80=99t link to anywhere, but if we could add that, = it may > help. > > > > Thank you, > > > > > * John McColman* > > In Front Marketing > > > > 403.861.9727 > > *john@infrontmarketing.ca * > > > > > > *From: *Charles Terlesky > *Date: *Monday, January 30, 2023 at 10:13 AM > *To: *Alexa Graziani > *Cc: *John McColman , Timothy Thomas tt@thekey.com>, Phil Chanda , Arshdeep Brar ash@infrontmarketing.ca> > *Subject: *Re: Ad Words Opportunity > > > > @John McColman Edmonton has a banner that runs > across the top of its website - "We will assist you with your Home Care > Subsidy" > > > > > > On Fri, Jan 27, 2023 at 4:11 PM Alexa Graziani > wrote: > > Hi John, > > > > Thank you for the offer. We would still need development hours to get it > on the website, which I'm not sure we will be able to do but I will conne= ct > with the team and get back to you. > > > > Sincerely, > > > > On Fri, Jan 27, 2023 at 1:59 PM John McColman > wrote: > > Feel free to say no here, but my team can write 200-300 word blog post on > this and push to contact. > > > > No charge, it=E2=80=99s needed for ads and we want to capitalize on this. > > > > The blog post would push to the contact page. > > > > If not, all good. > > > > @Charles Terlesky =E2=80=93 You mentio= ned > Edmonton had something about this on their site? Can you please send a li= nk? > > > > Thank you, > > > > > > > * John McColman* > > In Front Marketing > > > > 403.861.9727 > > *john@infrontmarketing.ca * > > > > > > *From: *Alexa Graziani > *Date: *Friday, January 27, 2023 at 1:26 PM > *To: *John McColman > *Cc: *Timothy Thomas , Phil Chanda , > Charles Terlesky , Arshdeep Brar ash@infrontmarketing.ca> > *Subject: *Re: Ad Words Opportunity > > > > Thanks, John! > > > > Unfortunately, at this time we do not have any content creation resourcin= g > so we will have to use something that is already on the site. > > > > Sincerely, > > > > On Fri, Jan 27, 2023 at 12:24 PM John McColman > wrote: > > Hi Alexa