--00000000000028e4d905d6a9de7d Content-Type: multipart/alternative; boundary="00000000000028e4d805d6a9de7b" --00000000000028e4d805d6a9de7b Content-Type: text/plain; charset="UTF-8" Hi Lindsey and Dennis, I'm excited to launch paid advertising for Winnipeg with corporate 3/1! I've reviewed your Google Ads, Facebook Ads, and Google Analytics from SABA's dashboard. Below is my analysis. I'm sharing this to see if you agree or have any caveats to add so that we all start on the same page. How is your office currently tracking leads/assessments/clients? That's ultimately what we will want to track. Are you on Salesforce yet? Can you share your average consumer lead and client start numbers for 2021 and so far this month? *Avg Monthly Results for Google Ads 2021* - Paid Search - *This will be our focus for your location* - SABA spent around $2,500 per month and generated around 15 conversions per month ~$166/conversion - We are seeing around $275 cost per conversion for our Canadian locations right now. Therefore, we will start our budget at $5,000 for your location as we ramp up the new campaign. - paid URL will mirror Vancouver's here - Question - Do you know who is in competitor A and B groupings? How do the competitor calls seem to convert? - Display advertising generated a lot of impressions but few conversions. We will not be running display advertising for your location. - It looks like you ran caregiver recruitment ads in 2021 but stopped them in 2022. We will not be running caregiver recruitment ads for your location. - Around $4000 was spent on Youtube without any conversions. We will not be running Youtube advertising for your location. *Average Google Analytics Metrics for 2021* - 57% of pageviews came from organic search (~2,500 per month) - We will not be changing your website so this should stay steady - For January 2022 it looks like you'll hit 3,000 pageviews (increased to 61% of traffic) - 18% of pageviews came from paid search (~750 per month) - For January 2022 it looks like you'll hit 1,000 pageviews (increased to 21% of traffic) *Facebook: * - *Current State:* Running a client acquisition campaign getting 301 clicks. We cannot see past clicks based on SABA's dashboard. Any insight you can provide from what you've heard on calls or how you're dispositioning the calls? - *Corporate action:* We will not be running Facebook advertising for your location. Sincerely, On Wed, Jan 26, 2022 at 9:35 AM Alexa Graziani wrote: > Hi Audra and Lindsey, > > Any updates here? > > Thanks, > > On Fri, Jan 21, 2022 at 3:17 PM Alexa Graziani agraziani@homecareassistance.com> wrote: > >> Hi Audra and Lindsey, >> >> Let's get rocking! >> >> The main thing is that we will need to transfer the website >> domain/hosting from the existing accounts to ours before we can launch paid >> advertising. Can you please put us in touch with Hafiz/team about this so >> we can get that started? >> >> Lindsey, can you send your SABA login information, please? Based on