--00000000000012eab005d6ab6ee5 Content-Type: multipart/alternative; boundary="00000000000012eaae05d6ab6ee3" --00000000000012eaae05d6ab6ee3 Content-Type: text/plain; charset="UTF-8" Hi Alexa, I have attached a download of our lead flow report from ClearCare from January 1, 2021 to today. I will give this with the caveat that for at least the first half of the year 2021, leads were inconsistently tracked. I believe this got better during the latter half of the year and improved substantially in the 4th quarter. Our office just had our SalesForce training today so we will be moving over to that system in advance of your 3/1 start date. We can only speculate as to what "competitor A" and "competitor B" is. I know they were doing some utilization of high end assisted living names. I would imagine they were also using direct competitor's names. I am not sure if you would like to do both of these things but we can certainly help with providing you the names of our best competitors and communities which we would often find our clients in, if you would like. I can also look further into the Facebook side of things, if you would like. I can't say we really have much insight into this right now. It has been a long time since Hafiz has had a call with us on any of this. Hope this is helpful. Have a great weekend, Lindsey On Fri, Jan 28, 2022 at 1:59 PM Alexa Graziani wrote: > Hi Lindsey and Dennis, > > I'm excited to launch paid advertising for Winnipeg with corporate 3/1! > I've reviewed your Google Ads, Facebook Ads, and Google Analytics from > SABA's dashboard. Below is my analysis. I'm sharing this to see if you > agree or have any caveats to add so that we all start on the same page. > > How is your office currently tracking leads/assessments/clients? That's > ultimately what we will want to track. Are you on Salesforce yet? Can you > share your average consumer lead and client start numbers for 2021 and so > far this month? > > *Avg Monthly Results for Google Ads 2021* > > - Paid Search > - *This will be our focus for your location* > - SABA spent around $2,500 per month and generated around 15 > conversions per month ~$166/conversion > - We are seeing around $275 cost per conversion for our Canadian > locations right now. Therefore, we will start our budget at $5,000 for your > location as we ramp up the new campaign. > - paid URL will mirror Vancouver's here > > - Question - Do you know who is in competitor A and B groupings? > How do the competitor calls seem to convert? > - Display advertising generated a lot of impressions but few > conversions. We will not be running display advertising for your location. > - It looks like you ran caregiver recruitment ads in 2021 but stopped > them in 2022. We will not be running caregiver recruitment ads for your > location. > - Around $4000 was spent on Youtube without any conversions. We will > not be running Youtube advertising for your location. > > *Average Google Analytics Metrics for 2021* > > - 57% of p