--000000000000a4f06c060b4e4de3 Content-Type: multipart/alternative; boundary="000000000000a4f06b060b4e4de1" --000000000000a4f06b060b4e4de1 Content-Type: text/plain; charset="UTF-8" Content-Transfer-Encoding: quoted-printable Whoops, I forgot the attachment :) On Wed, Nov 29, 2023 at 9:52=E2=80=AFAM Alexa Graziani wrote: > Hi John, Ash, and Patrick, > > As discussed on our last call, I'm sharing the 2024 Marketing Roadmap tha= t > I'd like us to work towards together. Please review it before our next ca= ll > so we can discuss it in more detail then. > > Overall, there are three ongoing optimizations that I'd like to work > together on. I'd like to update them collaboratively every 4 months (so > three updates for each in a year). They are > > 1. Geography (postal code/targeting reviews) > 2. Keywords (similar to the keyword reviews we completed recently) > 3. Creative (I know you review this on your own but this would be a > larger-scale collaborative review) > > > We are going to review the same things on our side for the US, so we can > share findings with each other to make both accounts perform the best the= y > can. > > Overall, I'd like to use this roadmap to keep both teams aligned on what > we are working on when and who is responsible for what aspects of each > optimization. Let me know if this organizational framework works for you/= if > there is anything else that would be helpful to include in it. > > Sincerely, > > -- > Alexa Graziani > Senior Marketing Manager - Consumer Growth > * Please note my email has changed: * > agraziani@thekey.com > (650) 416-1538 Ext. 181538 > TheKey.com > [image: TheKey] > --=20 Alexa Graziani Senior Marketing Manager - Consumer Growth * Please note my email has changed: * agraziani@thekey.com (650) 416-1538 Ext. 181538 TheKey.com [image: TheKey] --000000000000a4f06b060b4e4de1 Content-Type: text/html; charset="UTF-8" Content-Transfer-Encoding: quoted-printable Whoops, I forgot the attachment :) On Wed, Nov 29, 2023 at = 9:52=E2=80=AFAM Alexa Graziani < = agraziani@thekey.com > wrote: Hi John, Ash, and Patrick, As discussed on our last call, I'm sharing the 2024 Marketing R= oadmap that I'd like us to work towards together. Please review it befo= re our next call so we can discuss it in more detail then. Overall, there are three ongoing optimizations that I'd like t= o work together on. I'd like to update them collaboratively every 4 mon= ths (so three updates for each in a year). They are Geogr= aphy (postal code/targeting reviews) Keywords (similar to the keywo= rd reviews we completed recently) Creative (I know you review this = on your own but this would be a larger-scale collaborative review) We are going to review the same things on our side for= the US, so we can share findings with each other to make both accounts per= form the best they can.=C2=A0 Overall, I'd lik= e to use this roadmap to keep both teams aligned on what we are working on = when and who is responsible fo