Re: Vancouver Targeting Update

From
Sharon Speirs <sspeirs@thekey.com>
To
Dennis Fancy <dfancy@thekey.com>
CC
Timothy Thomas <tt@thekey.com>
Date
Wed, 10 Jan 2024 08
Folder
INBOX
--000000000000cef4c1060e99e9c0 Content-Type: text/plain; charset="UTF-8" Content-Transfer-Encoding: quoted-printable I honestly don=E2=80=99t understand the map But if they followed the highlighted area codes as per our notes it should be fine but I agree with Dennis it=E2=80=99s shading is confusing S Sharon, Speirs Canadian Staffing Manager 778 279 3634 TheKey.ca [image: TheKey] On Wed, Jan 10, 2024 at 6:57=E2=80=AFAM Dennis Fancy wr= ote: > Hi Tim, > > I just want to clarify the colour coding on the maps. Presumably, the red > areas are excluded and blue areas we are targeting. However, there are > several affluent neighbourhoods that have no shading (South Vancouver > immediately comes to mind). Does this mean we are not going after these > areas? > > Thanks, > > Dennis Fancy, BSP > Care Solutions Manager > > TheKey.ca > > [image: TheKey] > > > On Tue, Jan 9, 2024 at 2:06=E2=80=AFPM Timothy Thomas wro= te: > >> Hi guys, >> >> Here is the updated targeting map from Google Adwords, based on the >> feedback you provided. Could you take a quick look to make sure it squar= es >> with your feedback. >> >> Blue zones are targeted, red zones are excluded. >> >> ---------- Forwarded message --------- >> From: Arshdeep Brar >> Date: Tue, Jan 9, 2024 at 12:47=E2=80=AFPM >> Subject: Re: Vancouver Targeting Update >> To: Alexa Graziani , Timothy Thomas >> Cc: Patrick Zehnder , John McColman > john@infrontmarketing.ca> >> >> >> Hey Alexa, >> >> >> This has been implemented. >> Here is the new map; I have also added it to the December report and our >> Google sheet for future reference. Thanks! >> >> *Ash Brar* >> >> In Front Marketing >> >> Results Driven Performance Marketing >> >> >> >> 587.969.7574 >> >> *ash@infrontmarketing.ca * >> >> Suite 401 =E2=80=93 255 17 Ave SW, Calgary, AB >> >> >> >> ------------------------------ >> *From:* Alexa Graziani >> *Sent:* Friday, January 5, 2024 5:15 PM >> *To:* Timothy Thomas >> *Cc:* Arshdeep Brar ; Patrick Zehnder > patrick@infrontmarketing.ca>; John McColman >> *Subject:* Re: Vancouver Targeting Update >> >> Hi Ash, >> >> Next week, can you please send an updated map that removes the ones in >> orange but keeps the ones in green? You can see the team's feedback for >> reference. >> >> V7B (area of Richmond by airport-eliminate)- for sure its just not our >> demographic >> V7C, (Richmond-we have a big client here so probably worth keeping) yes >> some very high end apartment blocks there and we have had great success >> before >> V6Y, (Richmond-we can service so yes) agree >> V7E, (Steveston in Richmond-keep) agree but we have never had much luck >> there >> V6W, (Richmond retail areas, farmland-eliminate) agree >> V3V, (Newton in Surrey-eliminate)agree >> V5A, >> V3B, (tough area of Coquitlam to service-eliminate) agree >> V3C, (Port Coquitlam-eliminate) for sure too far >> V4N, (Fleetwood and Clayton in Surrey, Langley-maybe worth keeping?) >> Cathy really thinks we should keep >> V2X, (Maple Ridge-eliminate)

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