Re: Marketing Assistance for Calgary, Alberta

From
Megan Heinen <mheinen@thekey.com>
To
Alexa Graziani <agraziani@thekey.com>
CC
Timothy Thomas <tt@thekey.com>, Chuck Terlesky <cterlesky@thekey.com>
Date
Tue, 31 Oct 2023 11:23:52 -0700
Folder
INBOX
--000000000000f52c8f0609074309 Content-Type: multipart/related; boundary="000000000000f52c8f0609074308" --000000000000f52c8f0609074308 Content-Type: multipart/alternative; boundary="000000000000f52c8e0609074307" --000000000000f52c8e0609074307 Content-Type: text/plain; charset="UTF-8" Content-Transfer-Encoding: quoted-printable How's this for the flyer? On Mon, Oct 30, 2023 at 1:47=E2=80=AFPM Alexa Graziani wrote: > I see your point - a designated landing page would definitely help with > conversion. > > Let's plan to talk about it when we meet with Chen about October results. > Right now, things are really slow with our existing opportunities and I > think we need to make sure that down-funnel conversion is strong across t= he > board before we lobby for dev hours to build out a landing page where the > goal is to drive more opportunities. > > On Mon, Oct 30, 2023 at 1:01=E2=80=AFPM Timothy Thomas wr= ote: > >> Yes but a landing page with a call to action more specific to this >> program would be beneficial. We'd love to increase our rank for these te= rms. >> >> On Mon, Oct 30, 2023 at 3:58=E2=80=AFPM Megan Heinen wrote: >> >>> Can that blog post be leveraged? >>> >>> On Mon, Oct 30, 2023 at 12:57=E2=80=AFPM Timothy Thomas = wrote: >>> >>>> Looks great, thanks Megan. >>>> >>>> @Alexa Graziani I'd like to build out a landing >>>> page like this for SEO and paid - let's discuss. >>>> >>>> On Mon, Oct 30, 2023 at 2:49=E2=80=AFPM Chuck Terlesky >>>> wrote: >>>> >>>>> Hi Megan, >>>>> >>>>> Awesome work! >>>>> >>>>> A couple of changes - in the first line, you have "through the *state= * >>>>> can be confusing" - can you change this to "though the *Province* can >>>>> be confusing". >>>>> >>>>> Second paragraph: As an approved provider of the Client Directed Home >>>>> Care Invoicing *p*rogram ( can we capitalize the *P*). >>>>> >>>>> Can we have a more prominent call to action for our contact number? >>>>> The phone number in the footer seems too small. >>>>> >>>>> Last paragraph: it's essential to meet the requirements an >>>>> Alberta Health Services case manager determines. Please change to "Yo= u must >>>>> meet the requirements set by the AHS case manager. >>>>> >>>>> Thanks again - this will help! >>>>> >>>>> Chuck >>>>> >>>>> >>>>> >>>>> On Mon, Oct 30, 2023 at 12:31=E2=80=AFPM Megan Heinen >>>>> wrote: >>>>> >>>>>> Awesome! And hopefully this flyer will help conversion too. Here is >>>>>> my first stab, using a lot of Chuck's language. Please take a look a= nd let >>>>>> me know what you think. >>>>>> >>>>>> >>>>>> >>>>>> On Mon, Oct 30, 2023 at 5:52=E2=80=AFAM Timothy Thomas wrote: >>>>>> >>>>>>> Thanks, Alexa. >>>>>>> >>>>>>> These clients have a longer lead time to start as they are awaiting >>>>>>> funding from the government. We could see some SOCs in November. In >>>>>>> addition we're now price matching the government rate for price sen= sitive >>>>>>> clients so that should help as well. >>>>>>> >>>>>>> Hopefully we hit our goals on t

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