Re: Marketing Assistance for Calgary, Alberta

I see your point - a designated landing page would definitely help with
conversion.

Let's plan to talk about it when we meet with Chen about October results.
Right now, things are really slow with our existing opportunities and I
think we need to make sure that down-funnel conversion is strong across the
board before we lobby for dev hours to build out a landing page where the
goal is to drive more opportunities.

On Mon, Oct 30, 2023 at 1:01 PM Timothy Thomas <tt@thekey.com> wrote:

> Yes but a landing page with a call to action more specific to this program
> would be beneficial. We'd love to increase our rank for these terms.
>
> On Mon, Oct 30, 2023 at 3:58 PM Megan Heinen <mheinen@thekey.com> wrote:
>
>> Can that blog post be leveraged?
>>
>> On Mon, Oct 30, 2023 at 12:57 PM Timothy Thomas <tt@thekey.com> wrote:
>>
>>> Looks great, thanks Megan.
>>>
>>> @Alexa Graziani <agraziani@thekey.com> I'd like to build out a landing
>>> page like this for SEO and paid - let's discuss.
>>>
>>> On Mon, Oct 30, 2023 at 2:49 PM Chuck Terlesky <cterlesky@thekey.com>
>>> wrote:
>>>
>>>> Hi Megan,
>>>>
>>>> Awesome work!
>>>>
>>>> A couple of changes - in the first line, you have "through the *state*
>>>> can be confusing" - can you change this to "though the *Province* can
>>>> be confusing".
>>>>
>>>> Second paragraph: As an approved provider of the Client Directed Home
>>>> Care Invoicing *p*rogram ( can we capitalize the *P*).
>>>>
>>>> Can we have a more prominent call to action for our contact number? The
>>>> phone number in the footer seems too small.
>>>>
>>>> Last paragraph: it's essential to meet the requirements an
>>>> Alberta Health Services case manager determines. Please change to "You must
>>>> meet the requirements set by the AHS case manager.
>>>>
>>>> Thanks again - this will help!
>>>>
>>>> Chuck
>>>>
>>>>
>>>>
>>>> On Mon, Oct 30, 2023 at 12:31 PM Megan Heinen <mheinen@thekey.com>
>>>> wrote:
>>>>
>>>>> Awesome! And hopefully this flyer will help conversion too. Here is my
>>>>> first stab, using a lot of Chuck's language. Please take a look and let me
>>>>> know what you think.
>>>>>
>>>>>
>>>>>
>>>>> On Mon, Oct 30, 2023 at 5:52 AM Timothy Thomas <tt@thekey.com> wrote:
>>>>>
>>>>>> Thanks, Alexa.
>>>>>>
>>>>>> These clients have a longer lead time to start as they are awaiting
>>>>>> funding from the government. We could see some SOCs in November. In
>>>>>> addition we're now price matching the government rate for price sensitive
>>>>>> clients so that should help as well.
>>>>>>
>>>>>> Hopefully we hit our goals on this campaign in the coming weeks and
>>>>>> we can look to increase spend if available.
>>>>>>
>>>>>> Tim
>>>>>>
>>>>>>
>>>>>>
>>>>>> On Fri, Oct 27, 2023 at 5:09 PM Alexa Graziani <agraziani@thekey.com>
>>>>>> wrote:
>>>>>>
>>>>>>> Hi All,
>>>>>>>
>>>>>>> Following up here.
>>>>>>>
>>>>>>> Since launch in April, we've seen pretty good results top-of-funnel:
>>>>>>>
>>>>>>>
>>>>>>>    - ~26 conversions at $135 CAD per conversion (slightly lower
>>>>>>>    than our $150 CAD across the account in that timeframe)
>>>>>>>    - CTR is extremely high for the keywords at almost 18% (vs 6.%
>>>>>>>    across the account for everything we had running in that timeframe)
>>>>>>>    but conversion rate is only 2.5% (vs 4% across the account)
>>>>>>>    - Avg cpc is $3.39 vs $6.18 across the account
>>>>>>>
>>>>>>>
>>>>>>> The top performing keywords are:
>>>>>>> [image: image.png]
>>>>>>>
>>>>>>> Downfunnel, we have seen average results but no SOC yet:
>>>>>>>
>>>>>>>    - 17 leads
>>>>>>>    - 3 opportunities
>>>>>>>       - We spent ~$3,500 CAD in this time frame so that cost per
>>>>>>>       opportunity is around the average
>>>>>>>    - 1 client that did not seem to start services
>>>>>>>    - These came from the keywords:
>>>>>>>       - client directed home care
>>>>>>>       government funded home care services
>>>>>>>       home care subsidy
>>>>>>>       caregiver government assistance
>>>>>>>       "subsidized senior assisted living"
>>>>>>>       [self managed care alberta]
>>>>>>>       government funded assisted living
>>>>>>>       self managed care alberta
>>>>>>>
>>>>>>>
>>>>>>> We are going to continue to send downfunnel keyword data to InFront
>>>>>>> each month so they can use it to optimize, and we will continue to do
>>>>>>> period large-scale keyword reviews with them. Right now, the campaign seems
>>>>>>> to perform ok given the strong top of funnel numbers and average cost per
>>>>>>> opportunity. However, since we haven't seen a SOC, we should keep an eye on
>>>>>>> it.
>>>>>>>
>>>>>>> Sincerely,
>>>>>>>
>>>>>>> On Tue, Oct 24, 2023 at 2:02 PM Alexa Graziani <agraziani@thekey.com>
>>>>>>> wrote:
>>>>>>>
>>>>>>>> I will look into it and get back to you. But from what I remember,
>>>>>>>> yes, we have seen traction.
>>>>>>>>
>>>>>>>> On Tue, Oct 24, 2023 at 1:51 PM Timothy Thomas <tt@thekey.com>
>>>>>>>> wrote:
>>>>>>>>
>>>>>>>>> Thanks Alexa,
>>>>>>>>>
>>>>>>>>> Have we seen any conversions from this campaign?
>>>>>>>>>
>>>>>>>>> On Tue, Oct 24, 2023 at 4:41 PM Alexa Graziani <
>>>>>>>>> agraziani@thekey.com> wrote:
>>>>>>>>>
>>>>>>>>>> Hi All,
>>>>>>>>>>
>>>>>>>>>> Is that the Client Directed Home Care? Or something else?
>>>>>>>>>>
>>>>>>>>>> We created this clog in March and have had a Google ads campaign
>>>>>>>>>> for it since then:
>>>>>>>>>> https://homecareassistancecalgary.ca/client-directed-home-care/
>>>>>>>>>>
>>>>>>>>>> If you give us more keywords though, Chuck, we can make sure we
>>>>>>>>>> have them all included.
>>>>>>>>>>
>>>>>>>>>> Sincerely,
>>>>>>>>>>
>>>>>>>>>> On Tue, Oct 24, 2023 at 1:38 PM Timothy Thomas <tt@thekey.com>
>>>>>>>>>> wrote:
>>>>>>>>>>
>>>>>>>>>>> Hi Megan,
>>>>>>>>>>>
>>>>>>>>>>> I appreciate the help. This is a big priority for us in Canada
>>>>>>>>>>> as it represents a significant revenue opportunity.
>>>>>>>>>>>
>>>>>>>>>>> @Alexa Graziani <agraziani@thekey.com> I would like to ensure
>>>>>>>>>>> we have an adwords campaign around these search terms - @Chuck
>>>>>>>>>>> Terlesky <cterlesky@thekey.com> what would be the search terms
>>>>>>>>>>> we should use?
>>>>>>>>>>>
>>>>>>>>>>> Thanks
>>>>>>>>>>> Tim
>>>>>>>>>>>
>>>>>>>>>>> On Tue, Oct 24, 2023 at 4:36 PM Chuck Terlesky <
>>>>>>>>>>> cterlesky@thekey.com> wrote:
>>>>>>>>>>>
>>>>>>>>>>>> We can use it whenever you finish it up if you don't mind. The
>>>>>>>>>>>> sooner the better, as we hope to implement this new strategy to make gains
>>>>>>>>>>>> in Calgary.
>>>>>>>>>>>>
>>>>>>>>>>>> Many thanks - looking forward to seeing what you come up with.
>>>>>>>>>>>>
>>>>>>>>>>>> Regards,
>>>>>>>>>>>> Chuck
>>>>>>>>>>>>
>>>>>>>>>>>> On Tue, Oct 24, 2023 at 2:29 PM Megan Heinen <
>>>>>>>>>>>> mheinen@thekey.com> wrote:
>>>>>>>>>>>>
>>>>>>>>>>>>> We can put something together. When do you need this?
>>>>>>>>>>>>>
>>>>>>>>>>>>> On Fri, Oct 20, 2023 at 11:43 AM Chuck Terlesky <
>>>>>>>>>>>>> cterlesky@thekey.com> wrote:
>>>>>>>>>>>>>
>>>>>>>>>>>>>> Hi Megan,
>>>>>>>>>>>>>>
>>>>>>>>>>>>>> We have a government public home care program that
>>>>>>>>>>>>>> prospective clients can apply for to receive funding. This is a new program
>>>>>>>>>>>>>> in our province.
>>>>>>>>>>>>>>
>>>>>>>>>>>>>> Dennis Fancy, Client Solutions Manager for our market, is
>>>>>>>>>>>>>> talking with prospective clients and requires a document to share with
>>>>>>>>>>>>>> these clients to explain the program.
>>>>>>>>>>>>>>
>>>>>>>>>>>>>> I have attached the content that needs a more attractive
>>>>>>>>>>>>>> marketing flair. We need something that looks professional, along with some
>>>>>>>>>>>>>> calls to action and links.
>>>>>>>>>>>>>>
>>>>>>>>>>>>>> Could you and your team please work on this document for our
>>>>>>>>>>>>>> Calgary market so we can begin to sell this program more effectively?
>>>>>>>>>>>>>>
>>>>>>>>>>>>>> As always, don't hesitate to contact me with any questions.
>>>>>>>>>>>>>>
>>>>>>>>>>>>>> Regards,
>>>>>>>>>>>>>> Chuck
>>>>>>>>>>>>>>
>>>>>>>>>>>>>> --
>>>>>>>>>>>>>> Chuck Terlesky B.A., CCPE
>>>>>>>>>>>>>> General Manager/Regional Caregiver Ambassador for Canada
>>>>>>>>>>>>>>
>>>>>>>>>>>>>> 403-301-3777
>>>>>>>>>>>>>>
>>>>>>>>>>>>>> TheKey.ca   <https://thekey.ca/>
>>>>>>>>>>>>>>
>>>>>>>>>>>>>> [image: TheKey]
>>>>>>>>>>>>>>
>>>>>>>>>>>>>>
>>>>>>>>>>>>
>>>>>>>>>>>> --
>>>>>>>>>>>> Chuck Terlesky B.A., CCPE
>>>>>>>>>>>> General Manager/Regional Caregiver Ambassador for Canada
>>>>>>>>>>>>
>>>>>>>>>>>> 403-301-3777
>>>>>>>>>>>>
>>>>>>>>>>>> TheKey.ca   <https://thekey.ca/>
>>>>>>>>>>>>
>>>>>>>>>>>> [image: TheKey]
>>>>>>>>>>>>
>>>>>>>>>>>>
>>>>>>>>>>>
>>>>>>>>>>> --
>>>>>>>>>>> Tim Thomas
>>>>>>>>>>> Head of Canada Division
>>>>>>>>>>> *Please note my email has changed:*
>>>>>>>>>>> tt@TheKey.com <tt@thekey.com>
>>>>>>>>>>> (514) 591-9387
>>>>>>>>>>> TheKey.ca <https://www.thekey.ca/>
>>>>>>>>>>> [image: TheKey] <https://www.thekey.com/>
>>>>>>>>>>>
>>>>>>>>>>
>>>>>>>>>>
>>>>>>>>>> --
>>>>>>>>>> Alexa Graziani
>>>>>>>>>> Senior Marketing Manager - Consumer Growth
>>>>>>>>>> * Please note my email has changed: *
>>>>>>>>>> agraziani@thekey.com
>>>>>>>>>> <https://brand.thekey.com/esg/agraziani@thekey.com>
>>>>>>>>>> (650) 416-1538 Ext. 181538
>>>>>>>>>> TheKey.com <https://www.thekey.com/>
>>>>>>>>>> [image: TheKey] <https://homecareassistance.com/>
>>>>>>>>>>
>>>>>>>>>
>>>>>>>>>
>>>>>>>>> --
>>>>>>>>> Tim Thomas
>>>>>>>>> Head of Canada Division
>>>>>>>>> *Please note my email has changed:*
>>>>>>>>> tt@TheKey.com <tt@thekey.com>
>>>>>>>>> (514) 591-9387
>>>>>>>>> TheKey.ca <https://www.thekey.ca/>
>>>>>>>>> [image: TheKey] <https://www.thekey.com/>
>>>>>>>>>
>>>>>>>>
>>>>>>>>
>>>>>>>> --
>>>>>>>> Alexa Graziani
>>>>>>>> Senior Marketing Manager - Consumer Growth
>>>>>>>> * Please note my email has changed: *
>>>>>>>> agraziani@thekey.com
>>>>>>>> <https://brand.thekey.com/esg/agraziani@thekey.com>
>>>>>>>> (650) 416-1538 Ext. 181538
>>>>>>>> TheKey.com <https://www.thekey.com/>
>>>>>>>> [image: TheKey] <https://homecareassistance.com/>
>>>>>>>>
>>>>>>>
>>>>>>>
>>>>>>> --
>>>>>>> Alexa Graziani
>>>>>>> Senior Marketing Manager - Consumer Growth
>>>>>>> * Please note my email has changed: *
>>>>>>> agraziani@thekey.com
>>>>>>> <https://brand.thekey.com/esg/agraziani@thekey.com>
>>>>>>> (650) 416-1538 Ext. 181538
>>>>>>> TheKey.com <https://www.thekey.com/>
>>>>>>> [image: TheKey] <https://homecareassistance.com/>
>>>>>>>
>>>>>>
>>>>>>
>>>>>> --
>>>>>> Tim Thomas
>>>>>> Head of Canada Division
>>>>>> *Please note my email has changed:*
>>>>>> tt@TheKey.com <tt@thekey.com>
>>>>>> (514) 591-9387
>>>>>> TheKey.ca <https://www.thekey.ca/>
>>>>>> [image: TheKey] <https://www.thekey.com/>
>>>>>>
>>>>>
>>>>
>>>> --
>>>> Chuck Terlesky B.A., CCPE
>>>> General Manager/Regional Caregiver Ambassador for Canada
>>>>
>>>> 403-301-3777
>>>>
>>>> TheKey.ca   <https://thekey.ca/>
>>>>
>>>> [image: TheKey]
>>>>
>>>>
>>>
>>> --
>>> Tim Thomas
>>> Head of Canada Division
>>> *Please note my email has changed:*
>>> tt@TheKey.com <tt@thekey.com>
>>> (514) 591-9387
>>> TheKey.ca <https://www.thekey.ca/>
>>> [image: TheKey] <https://www.thekey.com/>
>>>
>>
>
> --
> Tim Thomas
> Head of Canada Division
> *Please note my email has changed:*
> tt@TheKey.com <tt@thekey.com>
> (514) 591-9387
> TheKey.ca <https://www.thekey.ca/>
> [image: TheKey] <https://www.thekey.com/>
>

Alexa Graziani
Senior Marketing Manager - Consumer Growth
* Please note my email has changed: *
agraziani@thekey.com <https://brand.thekey.com/esg/agraziani@thekey.com>
(650) 416-1538 Ext. 181538
TheKey.com <https://www.thekey.com/>
[image: TheKey] <https://homecareassistance.com/>