--000000000000325fa7062de2dc15 Content-Type: text/plain; charset="UTF-8" Content-Transfer-Encoding: quoted-printable Thanks for the nudge! Going to grab some time for us on the calendar to discuss. Katy On Tue, Feb 11, 2025 at 11:23=E2=80=AFAM Chuck Terlesky wrote: > Hi Greg and Katy, > > I'm circling back with this request: Since this last email, we have > continued to have very low lead volume. Can we look at additional tactics > to increase our volume? If you would like to schedule a call to better > understand our market please let me know. > > Thanks again for your support, looking forward to hearing from you. > > Regards, > Chuck > > On Fri, Feb 7, 2025 at 2:50=E2=80=AFPM Emma Zumsen wrote: > >> Hey Chuck, >> >> Thanks so much for reaching out. I'm ccing Greg and Katy, they will be >> able to assist on the content support and help ideate on additional tact= ics >> we can activate to drive lead volume. They should be able to take it fro= m >> here. >> >> Best, >> Emma >> >> On Fri, Feb 7, 2025 at 2:37=E2=80=AFPM Chuck Terlesky >> wrote: >> >>> Hi Emma, >>> >>> I wanted to touch base regarding a noticeable decline in our lead >>> volume, opportunity count, and assessments. The phones simply aren=E2= =80=99t >>> ringing like they used to, and we need to adjust our approach. >>> >>> To address this, we=E2=80=99ve decided to roll out a price matching pro= gram for >>> our CDHC clients, launching through a direct mail postcard drop. Given = this >>> shift, we=E2=80=99d like to align our paid search ad copy with the mess= aging from >>> the postcards. Can you help us create new ad copy to support this >>> initiative? >>> >>> Additionally, I=E2=80=99d love to get your input on updating our radio = campaign >>> to reflect the price matching offer. It=E2=80=99s an important part of = our >>> strategy, and I want to ensure we=E2=80=99re reinforcing the right mess= age across >>> all channels. >>> >>> I=E2=80=99ve attached a screenshot of our Calgary volume trends to high= light the >>> decline we=E2=80=99re seeing. Given your expertise, I=E2=80=99d appreci= ate your perspective >>> on the data trends in Calgary and whether our price matching strategy i= s >>> the right move to help drive engagement. >>> >>> Please let me know if you would like to schedule a call to dive deeper >>> into the data or our strategy. >>> >>> Regards, >>> >>> Chuck >>> >>> -- >>> Chuck Terlesky B.A., CCPE >>> General Manager >>> Winnipeg and Calgary >>> >>> Calgary: 403-301-3777 >>> Winnipeg: 204-489-6000 >>> >>> TheKey.ca >>> >>> [image: TheKey] >>> >> > > -- > Chuck Terlesky B.A., CCPE > General Manager > Winnipeg and Calgary > > Calgary: 403-301-3777 > Winnipeg: 204-489-6000 > > TheKey.ca > > [image: TheKey] > > --=20 Katy Kessler Marketing Coordinator katy.kessler@thekey.com | 952-239-5430 | TheKey.com --000000000000325fa7062de2dc15 Content-Type: text/html; charset="UTF-8" Content-Transfer-Encoding: quoted-printable Thanks for the nudge! Going to grab some time for us on