Re: Calgary Adjusting Marketing Strategy – Price M atching Campaign & Ad Refresh

--000000000000a74d0b062de11617 Content-Type: text/plain; charset="UTF-8" Content-Transfer-Encoding: quoted-printable Hi Greg and Katy, I'm circling back with this request: Since this last email, we have continued to have very low lead volume. Can we look at additional tactics to increase our volume? If you would like to schedule a call to better understand our market please let me know. Thanks again for your support, looking forward to hearing from you. Regards, Chuck On Fri, Feb 7, 2025 at 2:50=E2=80=AFPM Emma Zumsen = wrote: > Hey Chuck, > > Thanks so much for reaching out. I'm ccing Greg and Katy, they will be > able to assist on the content support and help ideate on additional tacti= cs > we can activate to drive lead volume. They should be able to take it from > here. > > Best, > Emma > > On Fri, Feb 7, 2025 at 2:37=E2=80=AFPM Chuck Terlesky > wrote: > >> Hi Emma, >> >> I wanted to touch base regarding a noticeable decline in our lead volume= , >> opportunity count, and assessments. The phones simply aren=E2=80=99t rin= ging like >> they used to, and we need to adjust our approach. >> >> To address this, we=E2=80=99ve decided to roll out a price matching prog= ram for >> our CDHC clients, launching through a direct mail postcard drop. Given t= his >> shift, we=E2=80=99d like to align our paid search ad copy with the messa= ging from >> the postcards. Can you help us create new ad copy to support this >> initiative? >> >> Additionally, I=E2=80=99d love to get your input on updating our radio c= ampaign >> to reflect the price matching offer. It=E2=80=99s an important part of o= ur >> strategy, and I want to ensure we=E2=80=99re reinforcing the right messa= ge across >> all channels. >> >> I=E2=80=99ve attached a screenshot of our Calgary volume trends to highl= ight the >> decline we=E2=80=99re seeing. Given your expertise, I=E2=80=99d apprecia= te your perspective >> on the data trends in Calgary and whether our price matching strategy is >> the right move to help drive engagement. >> >> Please let me know if you would like to schedule a call to dive deeper >> into the data or our strategy. >> >> Regards, >> >> Chuck >> >> -- >> Chuck Terlesky B.A., CCPE >> General Manager >> Winnipeg and Calgary >> >> Calgary: 403-301-3777 >> Winnipeg: 204-489-6000 >> >> TheKey.ca >> >> [image: TheKey] >> > --=20 Chuck Terlesky B.A., CCPE General Manager Winnipeg and Calgary Calgary: 403-301-3777 Winnipeg: 204-489-6000 TheKey.ca [image: TheKey] --000000000000a74d0b062de11617 Content-Type: text/html; charset="UTF-8" Content-Transfer-Encoding: quoted-printable Hi = Greg and Katy, = I'm ci= rcling back with this request: Since this last email, we have continued to = have very low lead volume. Can we look at additional tactics to increase ou= r volume? If you would like to schedule a=C2=A0call to better understand ou= r market please let me know. Thanks again for your support, looking forward to hearing from you. Regards, Chuck O= n Fri, Feb 7, 2025 at 2:5