Kathryn, do you have that toolkit sent to sales from last year?
On Wed, Feb 22, 2023 at 10:58 AM Julia Watthey <julia.watthey@thekey.com>
wrote:
> Here is what we have on file for the U.S. rebrand on the topic of
> "Personal Social Media Checklist" that includes how to change over the
> LinkedIn imagery and other tutorials about personal twitter, facebook, and
> instagram platforms, including boiler plate language. Link
> <https://thekey.workplace.com/work/file_viewer/1086575425241372/?surface=KNOWLEDGE_BASE>
>
> I don't see anything from last year on actual posts that were pre-launch
> drafted, but we did circulate this to team members, FYI:
>
> * Social Posting*
> We recommend that employees take any variation of the below actions to
> produce engagement around the rebrand across each of the platform
> algorithms. ● Follow or Like our new company pages ● Post (day of
> preferred) across their preferred social networks ● Like, retweet posts
> from peers celebrating the change ● Reshare posts across Facebook/LinkedIn
> specifically (as we want to drive engagement to the new LinkedIn page)
>
> On Wed, Feb 22, 2023 at 10:39 AM Alexa Graziani <agraziani@thekey.com>
> wrote:
>
>> Here's the link for the page they should use for their employer:
>> https://www.linkedin.com/company/thekeycare
>>
>> If you're referencing posts, then I think that's also what Julia is
>> referencing so I'm hoping she can share it.
>>
>> Thanks,
>>
>> On Wed, Feb 22, 2023 at 10:30 AM Timothy Thomas <tt@thekey.com> wrote:
>>
>>> Agreed, where would I find TheKey imagery for linkedin updates?
>>>
>>> On Wed, Feb 22, 2023 at 1:27 PM Alexa Graziani <agraziani@thekey.com>
>>> wrote:
>>>
>>>> Hi Julia,
>>>>
>>>> Yes, I will be creating social media content that will get posted to
>>>> the local FB pages day of/the following weeks. (Updated versions of what
>>>> was posted for US).
>>>>
>>>> However, there has not been any talk of a personal checklist, but I
>>>> think that's a great idea to explore further! Can you share what was done
>>>> before? Is that something you think you could take point on? I'm including
>>>> Kathryn as well since it seems like this would likely be something that is
>>>> most closely aligned with HCLs.
>>>>
>>>> However, this is a good point that Tim, the teams should update their
>>>> Linkedin pages to TheKey Linkedin vs any location Home Care Assistance as
>>>> part of the change as well.
>>>>
>>>> Sincerely,
>>>>
>>>> On Wed, Feb 22, 2023 at 10:20 AM Julia Watthey <
>>>> julia.watthey@thekey.com> wrote:
>>>>
>>>>> Hello and Good Day,
>>>>>
>>>>> As part of the Canada rebrand coming soon, I am reviewing the
>>>>> documents we used for the U.S. rebrand (thank you Megan!). Is there
>>>>> discussion of providing Canada team members with a "Personal Social Media
>>>>> Checklist" similar to what was posted last year for the U.S.?
>>>>>
>>>>> Also -- curious to know if there is thinking around a company external
>>>>> social media message for the Canada rebrand?
>>>>>
>>>>> Many thanks in advance!
>>>>> Julia
>>>>>
>>>>> --
>>>>>
>>>>> Best Regards,
>>>>> Julia Natasha Watthey, MBA
>>>>> Director, Corporate Communications
>>>>> TheKey
>>>>>
>>>>> www.thekey.com
>>>>> ---
>>>>>
>>>>>
>>>>
>>>> --
>>>> Alexa Graziani
>>>> Senior Marketing Manager - Consumer Growth
>>>> * Please note my email has changed: *
>>>> agraziani@thekey.com
>>>> <https://brand.thekey.com/esg/agraziani@thekey.com>
>>>> (650) 416-1538 Ext. 181538
>>>> TheKey.com <https://www.thekey.com/>
>>>> [image: TheKey] <https://homecareassistance.com/>
>>>>
>>>
>>>
>>> --
>>> Tim Thomas
>>> Head of Canada Division
>>> *Please note my email has changed:*
>>> tt@TheKey.com <Tim.Thomas@TheKey.com>
>>> (514) 591-9387
>>> TheKey.com <https://www.thekey.com/>
>>> [image: TheKey] <https://www.thekey.com/>
>>>
>>
>>
>> --
>> Alexa Graziani
>> Senior Marketing Manager - Consumer Growth
>> * Please note my email has changed: *
>> agraziani@thekey.com <https://brand.thekey.com/esg/agraziani@thekey.com>
>> (650) 416-1538 Ext. 181538
>> TheKey.com <https://www.thekey.com/>
>> [image: TheKey] <https://homecareassistance.com/>
>>
>