--00000000000088d5c3063879b5ea Content-Type: text/plain; charset="UTF-8" Content-Transfer-Encoding: quoted-printable Thanks Emma! We do not have an HCL in this territory currently and to my knowledge have only had 2 applicants. Tim and Emily, what are your thoughts on mailers? On Thu, Jun 26, 2025 at 6:00=E2=80=AFAM Emma Zumsen wrote: > Morning Audra, > > It's always frustrating to hear an old HCL is poaching clients and > targeting accounts. A quick look at paid media performance in STL has bee= n > fairly strong for the last ~6 weeks; 19 leads 8 opportunities, so hopeful= ly > we'll see those continue to move down the funnel. > > In terms of additional tactics, off the top of my hear, we could get > mailers printed to slot into mailboxes in those communities and look into > some additional video targeting. Is there an HCL in STL currently? > > Let me connect with the team to see what's possible. > > Thanks, > Emma > > On Wed, Jun 25, 2025 at 5:19=E2=80=AFPM Audra Williams wrote: > >> I spoke with Melissa earlier today, and we=E2=80=99re seeing some erosio= n in our >> presence in the St. Louis market. I=E2=80=99m hoping you might be able t= o offer >> some insight or support from an organic consumer perspective to help us >> strengthen our visibility and competitiveness in the area. >> >> Katie May, the former HCL for TheKey, has joined Compassionate Care STL, >> a local competitor, and is actively targeting several of our key account= s, >> including: >> >> - >> >> McKnight Place / The Gatesworth >> - >> >> Town and Country >> - >> >> Brookdale (Creve Coeur and West locations) >> - >> >> St. Luke=E2=80=99s >> - >> >> The Rehab Institute of St. Louis *(notably, their COO is a part-owner >> of Compassionate Care STL)* >> >> All of these facilities are located in affluent areas, and the competito= r >> is positioning themselves aggressively. They exclusively hire CNAs, pay >> $22=E2=80=93$26/hr, require embroidered scrubs, and are now offering con= cierge >> nursing services as part of their model. >> >> Any guidance or strategies you can share to help us boost our presence >> and regain traction would be greatly appreciated. >> >> Tim and Emily, please add anything that I may have missed! >> Best, >> >> -- >> >> *Audra N. Williams* >> >> Director, Divisional Operations | TheKey >> >> Mobile: 425.757.7027 >> >> >> >> --=20 *Audra N. Williams* Director, Divisional Operations | TheKey Mobile: 425.757.7027 --00000000000088d5c3063879b5ea Content-Type: text/html; charset="UTF-8" Content-Transfer-Encoding: quoted-printable Thanks Emma! We do not have an HCL in this territory currentl= y and to my knowledge have only had 2 applicants.=C2=A0=C2=A0 Tim and Em= ily, what are your thoughts on mailers?=C2=A0=C2=A0 On Thu, Jun 26, 2025 at 6:00=E2=80=AFAM Emma Zumsen < emma.zumsen@thekey.com > wrote: Morning A= udra, It's always frustrating to hear an old HCL is = poaching clients and targeting accounts. A quick look at paid media perform= ance in ST