--0000000000005a0e1706387925b6 Content-Type: text/plain; charset="UTF-8" Content-Transfer-Encoding: quoted-printable Morning Audra, It's always frustrating to hear an old HCL is poaching clients and targeting accounts. A quick look at paid media performance in STL has been fairly strong for the last ~6 weeks; 19 leads 8 opportunities, so hopefully we'll see those continue to move down the funnel. In terms of additional tactics, off the top of my hear, we could get mailers printed to slot into mailboxes in those communities and look into some additional video targeting. Is there an HCL in STL currently? Let me connect with the team to see what's possible. Thanks, Emma On Wed, Jun 25, 2025 at 5:19=E2=80=AFPM Audra Williams = wrote: > I spoke with Melissa earlier today, and we=E2=80=99re seeing some erosion= in our > presence in the St. Louis market. I=E2=80=99m hoping you might be able to= offer > some insight or support from an organic consumer perspective to help us > strengthen our visibility and competitiveness in the area. > > Katie May, the former HCL for TheKey, has joined Compassionate Care STL, = a > local competitor, and is actively targeting several of our key accounts, > including: > > - > > McKnight Place / The Gatesworth > - > > Town and Country > - > > Brookdale (Creve Coeur and West locations) > - > > St. Luke=E2=80=99s > - > > The Rehab Institute of St. Louis *(notably, their COO is a part-owner > of Compassionate Care STL)* > > All of these facilities are located in affluent areas, and the competitor > is positioning themselves aggressively. They exclusively hire CNAs, pay > $22=E2=80=93$26/hr, require embroidered scrubs, and are now offering conc= ierge > nursing services as part of their model. > > Any guidance or strategies you can share to help us boost our presence an= d > regain traction would be greatly appreciated. > > Tim and Emily, please add anything that I may have missed! > Best, > > -- > > *Audra N. Williams* > > Director, Divisional Operations | TheKey > > Mobile: 425.757.7027 > > > > --0000000000005a0e1706387925b6 Content-Type: text/html; charset="UTF-8" Content-Transfer-Encoding: quoted-printable Morning Audra, It's always frustrat= ing to hear an old HCL is poaching clients and targeting accounts. A quick = look at paid media performance in STL has been fairly strong for the last ~= 6 weeks; 19 leads 8 opportunities, so hopefully we'll see those continu= e to move down the funnel.=C2=A0 In terms of addit= ional tactics, off the top of my hear, we could get mailers printed to slot= into mailboxes in those communities=C2=A0and look into some additional vid= eo targeting. Is there an HCL in STL currently?=C2=A0 Let me connect with the team to see what's possible.=C2=A0 Thanks, Emma=C2=A0 On= Wed, Jun 25, 2025 at 5:19=E2=80=AFPM Audra Williams < audraw@thekey.com > wrote: I spoke with Melissa earlier today, and we=E2=80= =99re seeing some erosion in our presence in the=C2=A0St. Louis market. I= =E2=