--0000000000009031ee061446ed01 Content-Type: multipart/alternative; boundary="0000000000009031ec061446ed00" --0000000000009031ec061446ed00 Content-Type: text/plain; charset="UTF-8" Content-Transfer-Encoding: quoted-printable Thanks Chuck. This guy cracks me up. I want to take out evenings and see what that does to the rates and if they want to be ridiculous I'm willing to give on some of that morning drive which is premium priced. The second question - in order to inform the above is: what's the mutual exclusivity in those dayparts - in other words does someone who listens in the morning NOT listen at other times - in which case, he's (inadvertently) right, we need to cast a wide net. But if we can get to a high percentage of our target in fewer days parts, then we're better off hitting that group with ads more often than a slightly wider group with a lot fewer ads. On that note, the third question is - what's our planned frequency against that target. If we don't have enough ads we won't make an impact. If you want I can get with him next week. Ray On Fri, Mar 22, 2024 at 5:09=E2=80=AFPM Chuck Terlesky wrote: > Hi Ray and Tim, > > Please see the number of +65 listeners on the radio during the drive > times. > > Chuck > > ---------- Forwarded message --------- > From: Leon Tansey > Date: Fri, Mar 22, 2024 at 2:53=E2=80=AFPM > Subject: Seniors Listening to CityNews 660 > To: cterlesky@thekey.com > > > Hi Chuck, I ran these numbers for you on when seniors listening to > CityNews 660. We can=E2=80=99t pull 75+, but I can pull 65+. Here=E2= =80=99s how many > people we reach in each daypart during the course of the week: > > > > 1. Middays (10am-3pm): 25,954 > 2. Afternoon Drive (3pm-8pm): 23,038 > 3. Morning Drive (5am-10am): 19,759 > 4. Evenings (8pm-1am): 15,667 > > > > Not enough difference to zero in on any one day-part (or narrowing the > hours within)=E2=80=A6and cranking your rates. I would not advise that = at all. > Call me with any questions. > > > > I believe your revised script is almost completed. I will send in a > separate email as soon as I have it. Still working on an answer for the > digital question/option. > > > > Thanks, have a good weekend! > > > > *Leon Tansey* > *Account Manager, Media Business Unit* > Rogers Sports & Media > 535 - 7th Avenue SW Calgary, Alberta T2P 0Y4 > *e* leon.tansey@rci.rogers.com > *m* 403.818.1304 > *o* 403.686.9710 *f* 403.291.4368 > [image: ROGERS - ROGERS Sports & Media] > > > > > > > ------------------------------ > Canada's Largest and Most Reliable 5G Network > > This communication is confidential. We only send and receive email on the > basis of the terms set out at https://www.rogers.com/emailnotice > > > > > Le r=C3=A9seau 5G le plus =C3=A9tendu et le plus fiable au pays > > Ce message est confidentiel. Notre transmission et r=C3=A9ception de cour= riels > se fait strictement suivant les modalit=C3=A9s =C3=A9nonc=C3=A9es dans l= =E2=80=99avis publi=C3=A9 =C3=A0 www.rogers.com/aviscourriel > >