--0000000000006c66c70614472f66 Content-Type: multipart/alternative; boundary="0000000000006c66c60614472f65" --0000000000006c66c60614472f65 Content-Type: text/plain; charset="UTF-8" Content-Transfer-Encoding: quoted-printable All good questions - let's get another meeting set for next week. Let me know if you would like me to set something up for Monday/Tuesday. Thanks, Chuck On Fri, Mar 22, 2024 at 3:58=E2=80=AFPM Ray Smale wr= ote: > Thanks Chuck. > This guy cracks me up. > I want to take out evenings and see what that does to the rates and if > they want to be ridiculous I'm willing to give on some of that morning > drive which is premium priced. > The second question - in order to inform the above is: what's the mutual > exclusivity in those dayparts - in other words does someone who listens i= n > the morning NOT listen at other times - in which case, he's (inadvertentl= y) > right, we need to cast a wide net. But if we can get to a high percentage > of our target in fewer days parts, then we're better off hitting that gro= up > with ads more often than a slightly wider group with a lot fewer ads. > On that note, the third question is - what's our planned frequency agains= t > that target. If we don't have enough ads we won't make an impact. > If you want I can get with him next week. > Ray > > On Fri, Mar 22, 2024 at 5:09=E2=80=AFPM Chuck Terlesky > wrote: > >> Hi Ray and Tim, >> >> Please see the number of +65 listeners on the radio during the drive >> times. >> >> Chuck >> >> ---------- Forwarded message --------- >> From: Leon Tansey >> Date: Fri, Mar 22, 2024 at 2:53=E2=80=AFPM >> Subject: Seniors Listening to CityNews 660 >> To: cterlesky@thekey.com >> >> >> Hi Chuck, I ran these numbers for you on when seniors listening to >> CityNews 660. We can=E2=80=99t pull 75+, but I can pull 65+. Here=E2= =80=99s how many >> people we reach in each daypart during the course of the week: >> >> >> >> 1. Middays (10am-3pm): 25,954 >> 2. Afternoon Drive (3pm-8pm): 23,038 >> 3. Morning Drive (5am-10am): 19,759 >> 4. Evenings (8pm-1am): 15,667 >> >> >> >> Not enough difference to zero in on any one day-part (or narrowing the >> hours within)=E2=80=A6and cranking your rates. I would not advise that= at all. >> Call me with any questions. >> >> >> >> I believe your revised script is almost completed. I will send in a >> separate email as soon as I have it. Still working on an answer for the >> digital question/option. >> >> >> >> Thanks, have a good weekend! >> >> >> >> *Leon Tansey* >> *Account Manager, Media Business Unit* >> Rogers Sports & Media >> 535 - 7th Avenue SW Calgary, Alberta T2P 0Y4 >> *e* leon.tansey@rci.rogers.com >> *m* 403.818.1304 >> *o* 403.686.9710 *f* 403.291.4368 >> [image: ROGERS - ROGERS Sports & Media] >> >> >> >> >> >> >> ------------------------------ >> Canada's Largest and Most Reliable 5G Network >> >> This communication is confidential. We only send and receive email on th= e >> basis of the terms set out at https://www.ro