--000000000000a5570705d772d742 Content-Type: multipart/alternative; boundary="000000000000a5570605d772d741" --000000000000a5570605d772d741 Content-Type: text/plain; charset="UTF-8" Hi Timothy, Thanks for meeting with me last week. As discussed, I have included the most recent keyword reviews for the Canadian locations. For Vancouver, you can see the search terms our ads showed for in December based on how much we spend on them, here . Yellow are ones we added to a negative list. You can also see the geographic breakdown of where our clicks care from. Finally, there is a sheet with keywords we added around Parkinson's per Carolina's request. For Calgary, you can see a week's sample of where our conversions came from here as well as the geographies where the clicks came from. We're happy to pull more recent information for your review. I also reached out to see how we can get you access to the Canadian call logs in Callrail. Do you have meetings with your SEM agency regularly? I would love to join the net one to learn more about their strategy and how they are handling your campaigns. I do have access to your account but it would be great to get some overall 2021 reports from them to have on file. Sincerely, On Thu, Feb 3, 2022 at 1:27 PM Alexa Graziani wrote: > Hi Timothy, > > I wanted to check right away and can confirm the paid ads # is working for > Calgary. I just started listening to a 12 min call picked up by a Chantel > (can you confirm that's someone on Chuck's team? I'm not sure where a > Canada directory is). It was someone named Karen calling from Vancouver for > a mother who lives in Calgary. > > I also clicked on one for Vancouver and it hit their IVR and was then > answered by the team (Shiela). > > I'll get back to you on the other items. > > Thanks, > > On Thu, Feb 3, 2022 at 12:56 PM Alexa Graziani agraziani@homecareassistance.com> wrote: > >> Note for our call: The third grey column is mislabeled in the screenshot >> and should say Calgary instead of Vancouver, thanks! >> >> On Thu, Feb 3, 2022 at 6:27 AM Timothy Thomas >> wrote: >> >>> Thanks Alexa. Looking forward to our chat. >>> >>> Best, >>> Tim >>> >>> On Wed, Feb 2, 2022 at 5:46 PM Alexa Graziani >> agraziani@homecareassistance.com> wrote: >>> >>>> Hi Timothy, >>>> >>>> I look forward to meeting and discussing Canada's paid advertising >>>> tomorrow. Below you can see Canada's performance for Dec/Jan >>>> . >>>> What I don't have insight into is their lead volume and client starts. I am >>>> excited that they are on Salesforce because that info will be >>>> immensely helpful. >>>> >>>> I've been working with Chuck and Carolina to review their targeting, >>>> keywords, and negative keywords and adjust the budgets accordingly. We are >>>> also switching Chuck's campaign to have a narrower advertising window to >>>> line up with when the team is manning the phones. >>>> >>>> When we launch ads for TheKey for US locations we will be able to apply >>>> learnings to the Canadian