--0000000000000893ba062d4232f9 Content-Type: multipart/alternative; boundary="0000000000000893b9062d4232f7" --0000000000000893b9062d4232f7 Content-Type: text/plain; charset="UTF-8" Content-Transfer-Encoding: quoted-printable Hello team, Thank you to all who were able to make the B2B Toolkit Review Call this morning. We will have these monthly as the new monthly toolkit rolls out. If there are any questions or concerns, please let me know! Happy Hunting in February! Recording here. Attendance attached. Jackie Summers Director of Sales Operations 951-675-0413 TheKey.com [image: TheKey] On Mon, Feb 3, 2025 at 4:59=E2=80=AFAM Ashley Mirone w= rote: > We've moved to monthly toolkits! > February Toolkit > > > > *National Senior Independence Month: Home Safety and Fall Risk* > > *Key Marketing Dates* > > - National Senior Independence Month > - National Cancer Prevention Month > - Feb 4 - World Cancer Day > - Feb 14 - Valentines Day > - Feb 16 - Natl Caregiver Day > > Spread the Love this Valentine=E2=80=99s Day! Use #CareWithLove This Vale= ntines > Day - let's spread the love with our accounts, and particularly our Senio= r > Living Communities and provide a fun, heartwarming and enjoyable event fo= r > the residents while creating value for our referral partners. > > *Strategy Outline:* > > 1. *Contact your #1 senior living community* and reach out to the > Activities Director or other contact you work with regularly. Explain tha= t > you would like to hand out flowers (and/or cards) to residents on > Valentine=E2=80=99s Day to bring some joy to their day and let them know = you/TheKey > are thinking of them. You will want to get a count of residents so you kn= ow > how many roses and cards you will need. > > 2. *Obtaining flowers*. Start making calls/visiting your local markets > now! If you have a Trader Joe's or local market nearby, they will sometim= es > give away day-old flowers FOR FREE or at a severe discount if they know i= t > is going to a good cuse. Hint: an extra way to provide value to the marke= t > is to agree to tag them on LinkedIn crediting them as the source of the > flowers to create great brand awareness for them locally! If a market > agrees to donate, identify how many flowers would be available the day > before Valentine=E2=80=99s Day to ensure you have enough to cover the res= ident > count, and contact additional markets if you need more. If it=E2=80=99s n= ot > something your local markets/floral shops will do, this still gives you > time to order flowers elsewhere or look into artificial or silk flowers. = We > have heard feedback from some HCL's that silk flowers have been suprising= ly > well recieved as the senior gets to keep the flower in their appartment > over time. > > 3. *Include cards!* It=E2=80=99s up to you if you want to sign these with= other > members of your team (it=E2=80=99s a nice touch). We've seen HCL's have t= heir > children color pictures on the cards for an additional loving touch! Make > this you