Re: February B2B Toolkit

From
Jackie Summers <jsummers@thekey.com>
To
Ashley Mirone <amirone@thekey.com>, Katy Kessler <katy.kessler@thekey.com>
CC
bdcorp@thekey.com, GeneralManagers <GeneralManagers@thekey.com>, Regional Directors <RegionalDirectors@thekey.com>, Emma Zumsen <emma.zumsen@thekey.com>
Date
Mon, 10 Feb 2025 15
Folder
INBOX
--000000000000e01694062dd1b7be Content-Type: multipart/alternative; boundary="000000000000e01693062dd1b7bc" --000000000000e01693062dd1b7bc Content-Type: text/plain; charset="UTF-8" Content-Transfer-Encoding: quoted-printable Hello team - Please see the attached Home Safety Checklist for both the US and Canada. We hope this is a valuable tool for you all! Documentation of Meetings Regarding this tool: Tied to Sales Initiative > Home Safety Checklist Handout +Katy Kessler from our marketing team is uploading them to our Brand Center and will update us when they're live and ready to be Downloaded and Printed, personalizable with your Direct phone lines. Jackie Summers Director of Sales Operations 951-675-0413 TheKey.com [image: TheKey] On Mon, Feb 3, 2025 at 11:49=E2=80=AFAM Jackie Summers wrote: > Hello team, > > Thank you to all who were able to make the B2B Toolkit Review Call this > morning. > We will have these monthly as the new monthly toolkit rolls out. If there > are any questions or concerns, please let me know! > > Happy Hunting in February! > > Recording here. > > > Attendance attached. > > Jackie Summers > Director of Sales Operations > 951-675-0413 > TheKey.com [image: TheKey] > > > > > > > On Mon, Feb 3, 2025 at 4:59=E2=80=AFAM Ashley Mirone = wrote: > >> We've moved to monthly toolkits! >> February Toolkit >> >> >> >> *National Senior Independence Month: Home Safety and Fall Risk* >> >> *Key Marketing Dates* >> >> - National Senior Independence Month >> - National Cancer Prevention Month >> - Feb 4 - World Cancer Day >> - Feb 14 - Valentines Day >> - Feb 16 - Natl Caregiver Day >> >> Spread the Love this Valentine=E2=80=99s Day! Use #CareWithLove This Val= entines >> Day - let's spread the love with our accounts, and particularly our Seni= or >> Living Communities and provide a fun, heartwarming and enjoyable event f= or >> the residents while creating value for our referral partners. >> >> *Strategy Outline:* >> >> 1. *Contact your #1 senior living community* and reach out to the >> Activities Director or other contact you work with regularly. Explain th= at >> you would like to hand out flowers (and/or cards) to residents on >> Valentine=E2=80=99s Day to bring some joy to their day and let them know= you/TheKey >> are thinking of them. You will want to get a count of residents so you k= now >> how many roses and cards you will need. >> >> 2. *Obtaining flowers*. Start making calls/visiting your local markets >> now! If you have a Trader Joe's or local market nearby, they will someti= mes >> give away day-old flowers FOR FREE or at a severe discount if they know = it >> is going to a good cuse. Hint: an extra way to provide value to the mark= et >> is to agree to tag them on LinkedIn crediting them as the source of the >> flowers to create great brand awareness for them locally! If a market >> agrees to donate, identify how many flowers would be available the day >> before Valentine=E2=80=99s Day to ensure you have enough to cover t

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