Re: Montreal Marketing Opportunity

From
Emma Zumsen <emma.zumsen@thekey.com>
To
Joey Taylor <joey.taylor@thekey.com>
CC
Timothy Thomas <tt@thekey.com>, KATY KESSLER <katy.kessler@thekey.com>
Date
Tue, 5 Nov 2024 13:47:11 -0600
Folder
INBOX
--000000000000723d8006262fab43 Content-Type: text/plain; charset="UTF-8" Content-Transfer-Encoding: quoted-printable Hey there, Thanks for the nudge. You will be happy to hear we have a new marketing coordinator starting next week who will intercept and manage all the requests so greater responsiveness is coming! I do very much appreciate your patience while we've been a slim team. I will find us time later this week to chat through the program. Invite incoming. Emma On Wed, Oct 30, 2024 at 11:42=E2=80=AFAM Joey Taylor wrote: > Hey Emma, > > We have a significant opportunity in Montreal for a mailing campaign. The > government is offering a subsidy for home care services where they pay th= e > caregivers directly for services. We are hoping to take advantage of this > program where clients would pay us to manage these cases (find the > caregiver, nursing visit, offer replacements, etc). We also wanted to > include our new fall detection system that we piloting in Montreal TheKey > LifeGuard. > > I have attached some information on the 2 programs below. Could we set up > a meeting to discuss this. > > Thank you, > > > -------------------------------------------- > Here=E2=80=99s a revised direct mail piece that incorporates the offer of= the > Lifeguard program, enhancing the appeal to potential clients: > > *Headline* > > =E2=80=9CMaximize Your Home Care Benefits While Minimizing Costs =E2=80= =93 Now with Free > Lifeguard Safety Monitoring!=E2=80=9D > > Subheadline > > =E2=80=9CReceive personalized care from our professional caregivers and b= enefit > from cutting-edge in-home safety technology =E2=80=93 all at an affordabl= e rate.=E2=80=9D > > Introduction > > If you or a loved one currently rely on CLSC home care services, it=E2=80= =99s time > to consider a better alternative. The Service Employment Paycheque (SEP) > program lets you hire trusted caregivers, offers government subsidies, an= d > now comes with free access to the Lifeguard program for new clients! > > Main Offer > > Why Switch to the Service Employment Paycheque Program? > > =E2=80=A2 Choose Your Caregiver: Hire from our team of professional, trai= ned > caregivers. > =E2=80=A2 Subsidized Care: Receive $19.48/hour in government subsidies, r= educing > costs significantly. > =E2=80=A2 Affordable Out-of-Pocket: Pay only $15/hour after the subsidy. > =E2=80=A2 Additional Tax Savings: Quebec seniors can get up to 35% back t= hrough > the home care tax credit, making the effective cost as low as $9.75/hour. > > New Feature: Free Lifeguard Program > > As a special bonus, all new clients who sign up for the SEP program will > receive free access to the Lifeguard safety system: > > =E2=80=A2 24/7 Monitoring: Motion detectors that ensure safety, without > compromising privacy. > =E2=80=A2 Weekly Check-Ins: Registered nurses provide regular wellness re= views and > safety updates. > =E2=80=A2 Emergency Alerts: Automatic notifications to trusted contacts a= nd > emergency services if nee

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