Re: Final Month of Partnership InFront + TheKey

Thanks for a great meeting today Ash and Patrick!

After reviewing Winnipeg and Calgary's previous strong performance in
maximizing conversions, we've agreed to move all campaigns to max
conversions off of leads. Given we've tested it in the US and saw strong
CPL metrics, it should also benefit those markets, especially given
Winnipeg's lower overall CPL. Both teams will keep an extra close eye on
these two markets during the 2nd half of the month.

Sincerely,

On Tue, May 14, 2024 at 8:50 AM Alexa Graziani <agraziani@thekey.com> wrote:

> Thank you, both.
>
> John - Can you please add a call to the calendar for the 28th?
>
> Ash - We can push the delivery date for the ad copy review to the 22nd to
> make room for the broad match changes this week if needed.
>
> Sincerely,
>
> On Wed, May 8, 2024 at 11:37 AM Arshdeep Brar <ash@infrontmarketing.ca>
> wrote:
>
>> Hey Alexa,
>>
>>
>> For sure, the dates and timelines sound good to me. I will work on the
>> requested changes and will update you as they are done.
>> It's been amazing working with you; hopefully, we will collaborate again
>> in the future.
>>
>> Thanks,
>> Ash
>>
>> On Wed, 8 May 2024 at 12:19, John McColman <john@infrontmarketing.ca>
>> wrote:
>>
>>> Hi Alexa,
>>>
>>> 28th is good for me.
>>>
>>> John McColman
>>> In Front Marketing
>>> 403.861.9727
>>> john@infrontmarketing.ca
>>> https://infrontmarketing.ca
>>> On May 8, 2024 at 12:18 PM -0600, Alexa Graziani <agraziani@thekey.com>,
>>> wrote:
>>>
>>> Hi Ash and Team,
>>>
>>> Thank you for all the work you've done on our accounts; we've come a
>>> long way together, and we appreciate the partnership!
>>>
>>> As we work together during our final month, I'd like to align on the
>>> final projects together:
>>>
>>> *1. Final Keyword Adjustments.* Those are underway in a separate
>>> thread.
>>>
>>> *2. Transition Campaigns to Optimize off of Leads*
>>> We now have over 30 leads matched in the platform in the last 30 days!
>>> Based on campaign performance, we'd like to:
>>>
>>>    - A) Transition Mississauga, Toronto, and Vancouver to optimize just
>>>    off of "All SF Leads" as the conversion level at the campaign level (you'll
>>>    likely need to create a custom conversion action to achieve this).
>>>       - None of these markets hit our 3 or 4:1 goals in March or April,
>>>       so it should be low risk to fully transition them.
>>>    - B) Use an experiment to run 50/50 split tests for Winnipeg and
>>>    Calgary for 30 days.
>>>       - Each of these markets hit our 4:1 goal in either March or April
>>>       and saw strong cost per opportunity in both months. Therefore, I want to
>>>       take a slower approach by keeping some of the spend in our existing
>>>       structure.
>>>
>>> The requested completion date for this is 5/15, and we can review the
>>> ask in our 5/14 meeting if that's helpful.
>>>
>>> *3. Ad Copy Review.* Please send an update on how the ad copy
>>> optimizations have impacted the account. This should include how many we
>>> now have at Excellent compared to before and a comparison of our CTRs by ad
>>> strength. (Requested Completion Date 5/17)
>>>
>>> *4. Final Meeting.* Does Tuesday 5/28 at our normal 11am PST time work
>>> for us to have a final call to review any outstanding questions or action
>>> items?
>>>
>>> Sincerely,
>>>
>>> --
>>> Alexa Graziani
>>> Senior Marketing Manager - Consumer Growth
>>> TheKey.com <https://www.thekey.com/>
>>> [image: TheKey] <https://homecareassistance.com/>
>>>
>>>
>
> --
> Alexa Graziani
> Senior Marketing Manager - Consumer Growth
> TheKey.com <https://www.thekey.com/>
> [image: TheKey] <https://homecareassistance.com/>
>


-- 
Alexa Graziani
Senior Marketing Manager - Consumer Growth
TheKey.com <https://www.thekey.com/>
[image: TheKey] <https://homecareassistance.com/>