--000000000000cad91d06186ea5d9 Content-Type: text/plain; charset="UTF-8" Content-Transfer-Encoding: quoted-printable Sounds Perfect; thanks for the confirmation, Alexa. On Tue, 14 May 2024 at 12:29, Alexa Graziani wrote: > Thanks for a great meeting today Ash and Patrick! > > After reviewing Winnipeg and Calgary's previous strong performance in > maximizing conversions, we've agreed to move all campaigns to max > conversions off of leads. Given we've tested it in the US and saw strong > CPL metrics, it should also benefit those markets, especially given > Winnipeg's lower overall CPL. Both teams will keep an extra close eye on > these two markets during the 2nd half of the month. > > Sincerely, > > On Tue, May 14, 2024 at 8:50=E2=80=AFAM Alexa Graziani > wrote: > >> Thank you, both. >> >> John - Can you please add a call to the calendar for the 28th? >> >> Ash - We can push the delivery date for the ad copy review to the 22nd t= o >> make room for the broad match changes this week if needed. >> >> Sincerely, >> >> On Wed, May 8, 2024 at 11:37=E2=80=AFAM Arshdeep Brar >> wrote: >> >>> Hey Alexa, >>> >>> >>> For sure, the dates and timelines sound good to me. I will work on the >>> requested changes and will update you as they are done. >>> It's been amazing working with you; hopefully, we will collaborate agai= n >>> in the future. >>> >>> Thanks, >>> Ash >>> >>> On Wed, 8 May 2024 at 12:19, John McColman >>> wrote: >>> >>>> Hi Alexa, >>>> >>>> 28th is good for me. >>>> >>>> John McColman >>>> In Front Marketing >>>> 403.861.9727 >>>> john@infrontmarketing.ca >>>> https://infrontmarketing.ca >>>> On May 8, 2024 at 12:18=E2=80=AFPM -0600, Alexa Graziani , >>>> wrote: >>>> >>>> Hi Ash and Team, >>>> >>>> Thank you for all the work you've done on our accounts; we've come a >>>> long way together, and we appreciate the partnership! >>>> >>>> As we work together during our final month, I'd like to align on the >>>> final projects together: >>>> >>>> *1. Final Keyword Adjustments.* Those are underway in a separate >>>> thread. >>>> >>>> *2. Transition Campaigns to Optimize off of Leads* >>>> We now have over 30 leads matched in the platform in the last 30 days! >>>> Based on campaign performance, we'd like to: >>>> >>>> - A) Transition Mississauga, Toronto, and Vancouver to optimize >>>> just off of "All SF Leads" as the conversion level at the campaign = level >>>> (you'll likely need to create a custom conversion action to achieve= this). >>>> - None of these markets hit our 3 or 4:1 goals in March or >>>> April, so it should be low risk to fully transition them. >>>> - B) Use an experiment to run 50/50 split tests for Winnipeg and >>>> Calgary for 30 days. >>>> - Each of these markets hit our 4:1 goal in either March or >>>> April and saw strong cost per opportunity in both months. Theref= ore, I want >>>> to take a slower approach by keeping some of the spend in our ex= isting >>>> structure. >>>> >>>> The requested completion date for this is 5/15,