--001a114faf5840e1a3053a468b1e Content-Type: multipart/alternative; boundary=001a114faf5840e1a0053a468b1d --001a114faf5840e1a0053a468b1d Content-Type: text/plain; charset=UTF-8 Content-Transfer-Encoding: quoted-printable The total spend for online search / display should be below $5,500/month. Across both languages. The cost per client acquisition has increased significantly since December 2014, we're nearly double. Dec 2014 was $400/client, July 2016 was $600/client. In terms of the split across Google and Bing, i'm not sure what the best mix is...can you make a recommendation? There's also the split across languages. I want to ensure we're capturing the majority of the search market. Can you make a budget recommendation based on search volume etc? Thanks Timothy On Wed, Aug 17, 2016 at 11:35 AM, Louise Scanlan wrote: > Ok no worries, > > Please tell me what your total budget is for Bing and Google for August. > > Louise > > > > Louise > > m. 613-612-3687 / www.20eight.ca > > > > [image: ZM_20eight-digital_logo-colour_2016-06-06_v14 [1183070]] > > > > *From:* Timothy Thomas [mailto:tt@homecareassistance.com] > *Sent:* Wednesday, August 17, 2016 11:12 AM > *To:* Louise Scanlan > *Subject:* Re: ads Audit > > > > Hi Louise, > > > > I'm quite overloaded at the moment so if you could take care of that it > would be great. > > > > I look forward to seeing the new ads > > > > Thanks! > > > > On Tue, Aug 16, 2016 at 9:28 PM, Louise Scanlan wrote= : > > Hi Tim! > > Hope you had a good vacation. Just to give you heads up that I started th= e > audit of Bing and Adwords today. According to my conversation with your d= ad > while you were on vacation I would do the set up work in August and the > regular maintenance would start in September. > > There is a lot to do both on Bing and Adwords=E2=80=A6 The new expanded a= ds are > now in effect on Google and I have to change ALL the ads! Then I=E2=80=99= m sure > Bing will follow suit as they are such copy cats. > > Did you want me to watch your budget this month or will you take care of > that? > > Louise > > > > Louise > > m. 613-612-3687 / www.20eight.ca > > > > [image: ZM_20eight-digital_logo-colour_2016-06-06_v14 [1183070]] > > > > > > > > -- > > *Timothy Thomas* > > *Director of Business Development* > > > > > > *Home Care Assistance (Montr=C3=A9al) Inc.* > > *4464 Ste. Catherine Ouest* > > *Westmount, Qu=C3=A9bec* > > *H3Z 1R7* > > *Tel:* *514 907 5065 - Fax: 514 907 5067 > * > > *tt@homecareassistance.com * > > > > > > > --=20 *Timothy Thomas* *Director of Business Development* *Home Care Assistance (Montr**=C3=A9**al) Inc.* *4464 Ste. Catherine Ouest* *Westmount, Qu**=C3=A9**bec* *H3Z 1R7* *Tel: 514 907 5065 - Fax: 514 907 5067* *tt@homecareassistance.com * --001a114faf5840e1a0053a468b1d Content-Type: text/html; charset=UTF-8 Content-Transfer-Encoding: quoted-printable The total spend for online search / display should be belo= w $5,500/month. Across both languages.=C2=A0 The cost pe= r client acquisi