This is a multipart message in MIME format. ------=_NextPart_000_0040_01D1F883.149A0F20 Content-Type: multipart/alternative; boundary="----=_NextPart_001_0041_01D1F883.149A0F20" ------=_NextPart_001_0041_01D1F883.149A0F20 Content-Type: text/plain; charset="UTF-8" Content-Transfer-Encoding: quoted-printable Hi Tim, Yes I will definitely looked at all that =E2=80=93 but will implement = only starting September when I take over the actual management. For now = there is so much to do in the campaigns for changes that I have to = concentrate on that. I will just make sure the total does not go over = 5500. Is that ok with you? Louise =20 Louise m. 613-612-3687 / www.20eight.ca=20 =20 =20 From: Timothy Thomas [mailto:tt@homecareassistance.com]=20 Sent: Wednesday, August 17, 2016 11:59 AM To: Louise Scanlan Subject: Re: ads Audit =20 The total spend for online search / display should be below = $5,500/month. Across both languages.=20 =20 The cost per client acquisition has increased significantly since = December 2014, we're nearly double.=20 =20 Dec 2014 was $400/client, July 2016 was $600/client.=20 =20 In terms of the split across Google and Bing, i'm not sure what the best = mix is...can you make a recommendation?=20 =20 There's also the split across languages.=20 =20 I want to ensure we're capturing the majority of the search market. Can = you make a budget recommendation based on search volume etc? =20 Thanks Timothy =20 =20 =20 On Wed, Aug 17, 2016 at 11:35 AM, Louise Scanlan > wrote: Ok no worries, Please tell me what your total budget is for Bing and Google for August. Louise =20 Louise m. 613-612-3687 / = www.20eight.ca=20 =20 =20 From: Timothy Thomas [mailto:tt@homecareassistance.com = ]=20 Sent: Wednesday, August 17, 2016 11:12 AM To: Louise Scanlan > Subject: Re: ads Audit =20 Hi Louise, =20 I'm quite overloaded at the moment so if you could take care of that it = would be great.=20 =20 I look forward to seeing the new ads =20 Thanks! =20 On Tue, Aug 16, 2016 at 9:28 PM, Louise Scanlan > wrote: Hi Tim! Hope you had a good vacation. Just to give you heads up that I started = the audit of Bing and Adwords today. According to my conversation with = your dad while you were on vacation I would do the set up work in August = and the regular maintenance would start in September. There is a lot to do both on Bing and Adwords=E2=80=A6 The new expanded = ads are now in effect on Google and I have to change ALL the ads! Then = I=E2=80=99m sure Bing will follow suit as they are such copy cats. Did you want me to watch your budget this month or will you take care of = that? Louise =20 Louise m. 613-612-3687 / = www.20eight.ca=20 =20 =20 =20 --=20 Timothy Thomas Director of Business Development =20 =20 Home Care Assistance (Montr=C3=A9al) Inc. 4464 Ste. Catherine Ouest Westmount, Qu=C3=A9bec H3Z 1R7 Tel: 514 907 5065 - Fax: 514 907 5067 = =20 tt@homecareassistance.com =20 = = =20 =20 --=20 Timothy Thomas Director of Business Development =20 =20 Home Care