--94eb2c0ccb62649ebe053a6d75cc Content-Type: multipart/alternative; boundary=94eb2c0ccb62649eba053a6d75cb --94eb2c0ccb62649eba053a6d75cb Content-Type: text/plain; charset=UTF-8 Content-Transfer-Encoding: quoted-printable yes that's perfect. Thanks On Wed, Aug 17, 2016 at 12:29 PM, Louise Scanlan wrote: > Hi Tim, > > Yes I will definitely looked at all that =E2=80=93 but will implement onl= y > starting September when I take over the actual management. For now there = is > so much to do in the campaigns for changes that I have to concentrate on > that. I will just make sure the total does not go over 5500. > > Is that ok with you? > > Louise > > > > Louise > > m. 613-612-3687 / www.20eight.ca > > > > [image: ZM_20eight-digital_logo-colour_2016-06-06_v14 [1183070]] > > > > *From:* Timothy Thomas [mailto:tt@homecareassistance.com] > *Sent:* Wednesday, August 17, 2016 11:59 AM > > *To:* Louise Scanlan > *Subject:* Re: ads Audit > > > > The total spend for online search / display should be below $5,500/month. > Across both languages. > > > > The cost per client acquisition has increased significantly since Decembe= r > 2014, we're nearly double. > > > > Dec 2014 was $400/client, July 2016 was $600/client. > > > > In terms of the split across Google and Bing, i'm not sure what the best > mix is...can you make a recommendation? > > > > There's also the split across languages. > > > > I want to ensure we're capturing the majority of the search market. Can > you make a budget recommendation based on search volume etc? > > > > Thanks > > Timothy > > > > > > > > On Wed, Aug 17, 2016 at 11:35 AM, Louise Scanlan > wrote: > > Ok no worries, > > Please tell me what your total budget is for Bing and Google for August. > > Louise > > > > Louise > > m. 613-612-3687 / www.20eight.ca > > > > [image: ZM_20eight-digital_logo-colour_2016-06-06_v14 [1183070]] > > > > *From:* Timothy Thomas [mailto:tt@homecareassistance.com] > *Sent:* Wednesday, August 17, 2016 11:12 AM > *To:* Louise Scanlan > *Subject:* Re: ads Audit > > > > Hi Louise, > > > > I'm quite overloaded at the moment so if you could take care of that it > would be great. > > > > I look forward to seeing the new ads > > > > Thanks! > > > > On Tue, Aug 16, 2016 at 9:28 PM, Louise Scanlan wrote= : > > Hi Tim! > > Hope you had a good vacation. Just to give you heads up that I started th= e > audit of Bing and Adwords today. According to my conversation with your d= ad > while you were on vacation I would do the set up work in August and the > regular maintenance would start in September. > > There is a lot to do both on Bing and Adwords=E2=80=A6 The new expanded a= ds are > now in effect on Google and I have to change ALL the ads! Then I=E2=80=99= m sure > Bing will follow suit as they are such copy cats. > > Did you want me to watch your budget this month or will you take care of > that? > > Louise > > > > Louise > > m. 613-612-3687 / www.20eight.ca > > > > [image: ZM_20eight-digital_logo-colour_2016-06-06_v14