--000000000000b5f0fb063c5b02ad Content-Type: text/plain; charset="UTF-8" Content-Transfer-Encoding: quoted-printable Thank you Lauren, i will get back to you with follow-up questions if I have them. On Thu, Aug 14, 2025 at 4:40=E2=80=AFPM Lauren Hardy wrote: > For Atlanta the week of 8/4, revenue came in at $210K, which is down > $17.7K from last week - an 8% decline. This drop was expected. We had fou= r > ends of care: two were 24/7 Tier 3 clients, one Tier 2 moved to inpatient > hospice and then passed, and another 24/7 reduced hours due to the additi= on > of private care. > > Because we anticipated most of these, we went into the week prepared to > market aggressively and avoid a deeper drop. We put heavy focus on our SL= C > partners, and the field work paid off. > > As of today, we=E2=80=99ve had six starts - four Tier 2s, one Tier 1, and= one Tier > 3 - and we have two additional Tier 2 starts scheduled for Saturday. Half > of these starts came from our top SLC partners and one from a home health > partner - the HCLs and I met with them two weeks ago thanks to Earl=E2=80= =99s > introduction and I know we are working on a nationwide partnership > (Centerwell). However, even with the significant number of starts, they a= re > low hours - we are hoping to see room for growth with these t2s. Overall, > it=E2=80=99s a gain of 172 billable hours week over week but we=E2=80=99r= e projecting > revenue to be flat next week because the t2 starts are all fairly low hou= rs > and we have a current 24/7 clients with two caregivers that went to the > hospital and shifts were canceled for the week. > > SOC conversion rates also took a sharp hit which suggests we=E2=80=99re = losing > momentum after the assessment stage. However, several of last week=E2=80= =99s > assessments started this week due to client request of SOC date. > > Sales activity dropped. Victoria, HCL, only had 8 total activities > documented. On Monday=E2=80=99s coaching call, Earl issued a verbal for > non-compliance. As of today, we are up to date with documented activities > for last week and this week. > > My top priorities and action plan > > 1. We want to drive lead volume back up, increase leads and diversify > client mix. Earl, myself, HCLs and CSMs are doing weekly touch points for > any SLCs, reassessments, care coordination and at-risk meetings to go > deeper and wider in these communities > > 2.Very intentional with plans HCL going on Maternity Leave - warm hand of= f > - lauren, earl and csms owning accounts. > > 3. With slow assessment start, reinforcing the SOC process with the team > so every assessed client starts care within 72 hours. > > 4. Dig into conversion of B2C leads as we have caregiver capacity to take > new clients with our large caregiver bench but low SOC of B2C. > > Thanks, > *Lauren Hardy* > *General Manager* > *216.407.9726* > [image: TheKey] > --=20 Kind Regards, *Chris Gerard* CEO | *TheKey* Mobile: 817-313-7913 [image: TheKey] --000000000000b5f0fb0