--0000000000002370bb063d743558 Content-Type: text/plain; charset="UTF-8" Content-Transfer-Encoding: quoted-printable Got it. Thanks Lauren On Thu, Aug 28, 2025 at 3:10=E2=80=AFPM Lauren Hardy wrote: > Revenue was down last week. We had two clients pass away - one was a Tier > 1 live-in, and the other was close to maturing into a Tier 1 but passed > unexpectedly during chemo. Because of those losses, revenue was flat last > week and will continue to stay flat into this week, but I am projecting > about a *$17,000 increase next week* as new starts begin to ramp. > > On the lead side - leads are up, but quality slipped slightly. We had *13 > opportunities* but only *2 assessments completed.* The others are either > in nurture, below our minimum hours, or scheduled per client request and > ready to start this week or move forward in the near term. > In terms of starts - last week we brought on *two Tier 3 clients.* As of > today one has already added 4 daily hours and looks on track to mature in= to > a Tier 1. The other is in rehab with no discharge date yet, but we see > long-term potential. > > This week we have *four starts*: two Tier 1s, a Tier 2, and a Tier 3. > That adds *122 billable hours.* On top of that, one of our 40-hour/week > Tier 1 clients is converting to *24/7 care on Saturday*, which alone will > add *128 hours per week.* We also have two SOCs scheduled next week, both > long-term intent. We have two additional SOCs slated for the second week = of > September - both long-term intent - one from TheKey in CA. > > On the deactivation side, we had three controllables. One ended due to > finances, but the family may resume care if he returns home. Another clie= nt > has paused care - she always comes back and is a strong referral source. > The third was a short-term Tier 3, as expected. > > *Next Steps:* > > - I am tightening follow-up on all open opportunities to shorten the > lag between lead and completed assessment. > > > - We are reinforcing accountability with the team to push assessments > to completion faster. > > > - Amara=E2=80=99s maternity leave coverage plan is in full force and b= oth > myself and CSMs have met with her top producing accounts that we are t= aking > over effective 8/27. > > In summary - revenue is flat this week due to timing of deaths versus > starts, but momentum is strong. We will exceed our August SOC goal, and > with the 24/7 conversion and new starts, I expect revenue to increase by = *$17,000 > next week* with positive carryover into September. > > Thanks! > > *Lauren Hardy* > *General Manager* > *216.407.9726* > [image: TheKey] > --=20 Kind Regards, *Chris Gerard* CEO | *TheKey* Mobile: 817-313-7913 [image: TheKey] --0000000000002370bb063d743558 Content-Type: text/html; charset="UTF-8" Content-Transfer-Encoding: quoted-printable Got it. Thanks Lauren On Thu, Aug 28,= 2025 at 3:10=E2=80=AFPM Lauren Hardy < lauren.hardy@thekey.com > wrote: Revenue was down las= t week. We had two clients pass aw