--0000000000009772880647bb57e5 Content-Type: text/plain; charset="UTF-8" Content-Transfer-Encoding: quoted-printable Hey Tim - I wanted to bump this back up to the top of your inbox to get your feedback on this and confirm which option you'd like to pursue. From there, I can schedule a brief call to discuss WoW amongst all teams. Let us know how we can help support you in this workstream. Best, Greg On Mon, Dec 22, 2025 at 12:23=E2=80=AFPM Emma Zumsen wrote: > Hi all, > > As we wind down the year I wanted to finalize the plan for transitioning > the Canadian Google account. > > Lyndsey and I have aligned on maintaining the current structure until *Ja= n > 5th limit *disruption to Dec performance. > > At that time we can move forward with one of the following options: > A (recommended): Rebuilding campaigns in the existing TheKey owned Google > Ads account previously used for Canada. > > - Recommended because: > - Billing is then incorporated in existing account workflows > - It has some historical performance data so it won't be starting > entirely from scratch > - Considerations: > - We would need to make sure that there are not any security/IT > concerns with Saba managing (this was a concern for allowing the 20eig= ht > for managing the CAN accounts in the first place) > - Saba users will need to be set up with TheKey emails for access > > B: Set up a new account with CAD billing and relaunch campaigns there. > > @Timothy Thomas please confirm which option you'd like to > pursue and alignment with the timeline. > > Thank you Lyndsey for the flexibility on the transition and taking on the > additional work required until then and helping us understand the > compliance/liability issues we are contending with. > > We will also need to confirm WoW for 2026 to manage reconciliation and > reporting so we can make sure performance measurement is aligned across t= he > org. @Greg Jones can you find time in Jan for > this, please? > > Please let me know if you have any questions. > > Best, > Emma > > *Emma Zumsen* > Chief Marketing Officer | *TheKey* > Mobile: 612.387.8802 > [image: TheKey] > --0000000000009772880647bb57e5 Content-Type: text/html; charset="UTF-8" Content-Transfer-Encoding: quoted-printable Hey Tim - I wanted to bump this back up to the top of your= inbox to get your feedback on this and=C2=A0confirm which option you'd= like to pursue. From there, I can schedule a brief call to discuss WoW amo= ngst all teams.=C2=A0Let us know how we can help support you in this workst= ream. Best, Greg On Mon, Dec 22, 2025 at 12:23=E2=80=AFPM Emma Zumsen < emma.zumsen@thekey.com > wrote: Hi all, As we wind down the year I wanted to= finalize the plan for transitioning the Canadian Google account.=C2=A0 Lyndsey and I have aligned on maintaining the current= structure until Jan 5th limit disruption to Dec performance.=C2=A0 At that time we can move forward with one of the f= ollowing options:=C2=A0 A (recommended): Rebuilding campaigns in = the