Re: East Division (Large Sites) Weekly Growth Review Summary

From
Kevin Parker <kevin.parker@thekey.com>
To
Melissa Reyes <melissa.reyes@thekey.com>
CC
Kimberly Guerci <kguerci@thekey.com>, John Champagne <john.champagne@thekey.com>, Amanda Ominsky <amanda.ominsky@thekey.com>, Ashley Mirone <amirone@thekey.com>, Audra Williams <audraw@thekey.com>, Brad Dean <bdean@thekey.com>, BethAnn Rosario <bethann.rosario@thekey.com>, Cassandra <cassandra.liberius@thekey.com>, Chris Gerard <chris.gerard@thekey.com>, Christina Archer <christina.archer@thekey.com>, Christopher Reese <christopher.reese@thekey.com>, Deb Frye <dfrye@thekey.com>, Diane Mockenhaupt <dmockenhaupt@thekey.com>, Don Lapasky <don.lapasky@thekey.com>, Donny Deshotels <donny.deshotels@thekey.com>, Dawn Peluso <dpeluso@thekey.com>, Earl Blair <earl.blair@thekey.com>, Elisabeth Cox <elisabeth.cox@thekey.com>, Emily Molloy <emily.molloy@thekey.com>, Emily Kraeter <emily.russell@thekey.com>, Emma Zumsen <emma.zumsen@thekey.com>, Jaime Cittadino <jcittadino@thekey.com>, John Conaway <jconaway@thekey.com>, Jessica Adamo <jessica.adamo@thekey.com>, Jackie Summers <jsummers@thekey.com>, Julia Jenkins <jujenkins@thekey.com>, Kadie Marlin-Chambers <kchambers@thekey.com>, Kevin Murray <kevin.murray@thekey.com>, Laura Meister <laura.meister@thekey.com>, Lauren Hardy <lauren.hardy@thekey.com>, Lilian Ciesco <lilian.ciesco@thekey.com>, Matthew Albano <matthew.albano@thekey.com>, mhochhau@gmail.com, Melissa Ulanch <mulanch@thekey.com>, Patti George-King <patti.georgeking@thekey.com>, Rachel Anderson-Capone <rachel.andersoncapone@thekey.com>, Ravi Mahadevia <ravi.mahadevia@thekey.com>, Shadi Gholizadeh <shadi@thekey.com>, Sharon Speirs <sspeirs@thekey.com>, Scott Viscomi <sviscomi@thekey.com>, Tatiana Garcia <tatiana.garcia@thekey.com>, Tiffany Silton <tsilton@thekey.com>, Timothy Thomas <tt@thekey.com>, Tyrone Butts <tyrone.butts@thekey.com>
Date
Thu, 18 Sep 2025 22:57:34 -0400
Folder
INBOX
--0000000000005d4a3d063f1ea204 Content-Type: text/plain; charset="UTF-8" Content-Transfer-Encoding: quoted-printable Dear Team, Below are the expected results from current and upcoming sales activities: 1. Cogir Expansion =E2=80=93 Following my meeting with Jessica, Regional Di= rector at Cogir, I expect to finalize a new PPA agreement that will allow us to implement our Care Level Model in three additional Cogir communities. 2. DMV Market Performance =E2=80=93 The combined performance for DMV HCLs i= s currently 54% to revenue goal and 51% to Start of Care goal. I will be i= n the DMV next week to secure new partnerships and drive additional top-of-funnel growth to close this gap. Best regards, On Thu, Sep 18, 2025 at 7:34=E2=80=AFPM Melissa Reyes wrote: > Thank you Kim and Kevin. > > What results should we expect from these activities? > > How are HCLs pacing to their SOC and revenue targets? > > Please provide an update on reassessment and winback activities. > > Melissa > > On Thu, Sep 18, 2025 at 2:39=E2=80=AFPM Kimberly Guerci > wrote: > >> For DMV: >> >> - Implementing "TheKey Check In" at The Virginian - we are offering a >> quarterly(or more frequent if requested) RN evaluation for residents = of the >> IL. This will have those interested signed up with a CCA and payment= . If >> they need to have a visit on a weekend or are not feeling well, this = allows >> us to see them without having to go through the entire intake process= and >> will allow for as needed visits and provide an introduction to our se= rvices >> within the building. >> - Starting Monthly BP clinics at The Virginian in October to get more >> visibility to IL residents >> - Our RNs will be offering the Steps to Safety presentation at all 3 >> Flexsites >> - Medication pick up program moved to start in October as requested >> by Falcon's Landing leadership >> - Meeting schedule with Jenna & Jessica from Cogir with 3 new PPAs >> being sent out for their buildings >> >> >> Site goal is 40 SOCs for Sept, should be at 20 by end of this week with = 3 >> confirmed SOCs so far for next week. One client increased 84 hours per w= eek >> this week. DMV is pacing to be up this week, with projected revenue at >> $410k. This will be the highest revenue week for DMV in over a year if >> nothing changes between now and the end of the week. >> >> Let me know if you have any questions! >> >> On Wed, Sep 17, 2025 at 6:08=E2=80=AFPM Melissa Reyes >> wrote: >> >>> East Team - we will see you all on the growth call tomorrow. Please com= e >>> prepared to succinctly speak to: >>> >>> What are your 3-5 actions you are taking to turnaround your business. >>> What results should we expect and by when. >>> >>> An update on win back and reassessment activities along with the result= s >>> of those activities. >>> >>> How you are pacing for this week and how you are pacing to your SOC >>> goals. >>> >>> *Melissa Reyes* >>> President of Client Services(916)743-0530 >>> >>> >>> On Wed, Sep 17, 2025 a

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