Re: Seasons of CARE – Request for Review by EOD To morrow

From
Araceli Gutierrez <araceli.gutierrez@thekey.com>
To
BethAnn Rosario <bethann.rosario@thekey.com>
CC
Timothy Thomas <tt@thekey.com>, Sky Cross <sky.cross@thekey.com>, Kimberly Guerci <kguerci@thekey.com>, Tiffany Silton <tsilton@thekey.com>, Regional Directors <RegionalDirectors@thekey.com>, Olivia Farrow <olivia.farrow@thekey.com>, Chantal-Marie Grinstead <chantalmarie.grinstead@thekey.com>
Date
Tue, 2 Dec 2025 18:48:19 -0800
Folder
INBOX
--0000000000007796390645033f80 Content-Type: text/plain; charset="UTF-8" Content-Transfer-Encoding: quoted-printable Thank you for sharing the Seasons of CARE Holiday Giving & Gratitude Campaign proposal. I appreciate the intent to create meaningful engagement and show appreciation for caregivers during the holiday season. After reviewing the details, I want to share a concern from an operations and workforce-equity perspective. While the spirit behind this initiative is positive, several elements place the burden of giving on our corporate and field staff in a way that may unintentionally send the wrong message to our caregivers=E2=80=94who are also our lowest-paid team members. Encouraging employees to donate non-perishable items for caregivers, and then having caregivers select from those donated items, may feel misaligned with the level of professionalism, dignity, and respect we want every caregiver to experience. Our caregivers deserve recognition and support that comes from the organization itself=E2=80=94not from employee-driven fo= od collections that resemble charitable assistance rather than a meaningful expression of appreciation from their employer. Additionally, asking caregivers to participate in potlucks by bringing dishes could create unintended financial pressure during a time of year when many are already stretched thin. I fully support celebrating and uplifting our caregivers, and I absolutely agree that the holidays are a critical time to reinforce gratitude and community. However, I believe we should do so in a way that does not risk diminishing the experience or creating a perception of inequity. If possible, I would recommend exploring alternatives that: - Provide direct company-sponsored support or appreciation, rather than relying on employee-donated goods - Avoid any activities that require caregivers to spend money to participate - Reinforce the message that we value them, rather than that they are in need of charity I=E2=80=99m happy to collaborate on shaping a caregiver recognition approac= h that aligns with our values, strengthens morale, and reflects the dignity of the extraordinary work our caregivers do every day. *Araceli Gutierrez* Senior Regional Director(858)692-4529 [image: TheKey] TheKey.com https://thekey.com/california/skilled-nursing On Tue, Dec 2, 2025 at 6:21=E2=80=AFPM BethAnn Rosario wrote: > Additionally, I worry about the optics of how it=E2=80=99s perceived that= we have > to provide food for our caregivers because we don=E2=80=99t pay a wage th= at is > sufficient to provide food for themselves. > > Our CGMs are some of our lowest paid employees after caregivers so asking > them to donate, which they would because they love their CGs, does not si= t > well. > > Lastly, some of our sites are HUGE with large cg pools but very limited > field staff. A site of 300+ CG has an office staff of 10. Will enough foo= d > be collected by those few individuals to make the impact we want? > > An office potlu

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