Hi Alexa,
Please see the email to Fayaz from SABA. He has been our primary point of contact for these issues. Please let us know if you require anything else.
Sincerely,
Dennis
From: Alexa Graziani <agraziani@homecareassistance.com>
Sent: February 11, 2022 1:30 PM
To: Lindsey Fancy <lfancy@homecareassistance.com>
Cc: Audra Williams <audraw@homecareassistance.com>; Dennis Fancy <dfancy@homecareassistance.com>; Ru Yun <ru@homecareassistance.com>; Timothy Thomas <tt@homecareassistance.com>
Subject: Re: Winnipeg | SABA ending
Hi Lindsey and Dennis,
The last thing we will need to get ads up and running on March 1 is access to the existing website and having the domain and hosting transferred by February 25th. Can you please connect me with SABA to get that ball rolling? They know you aren't renewing your contract, correct?
Sincerely,
On Fri, Jan 28, 2022 at 2:16 PM Alexa Graziani <agraziani@homecareassistance.com <mailto:agraziani@homecareassistance.com> > wrote:
The lead info is really helpful, it looks like you received 19 calls/forms attributed to paid ads in Q4 and 1 client + 10 calls from organic and 1 client.
So far this month you've seen 8 from Ads and 3 from organic with 1 total client so we will use that as a baseline for lead/client volume. Thanks!
On Fri, Jan 28, 2022 at 2:11 PM Alexa Graziani <agraziani@homecareassistance.com <mailto:agraziani@homecareassistance.com> > wrote:
Hi Lindsey,
Thank you and understood.
No need to dive into Facebook. I just wanted to get a gauge if you could sense any callers had seen Facebook ads.
As for the competitors/AL communities, please send a list and we can test those.
Sincerely,
On Fri, Jan 28, 2022 at 1:50 PM Lindsey Fancy <lfancy@homecareassistance.com <mailto:lfancy@homecareassistance.com> > wrote:
Hi Alexa,
I have attached a download of our lead flow report from ClearCare from January 1, 2021 to today. I will give this with the caveat that for at least the first half of the year 2021, leads were inconsistently tracked. I believe this got better during the latter half of the year and improved substantially in the 4th quarter.
Our office just had our SalesForce training today so we will be moving over to that system in advance of your 3/1 start date.
We can only speculate as to what "competitor A" and "competitor B" is. I know they were doing some utilization of high end assisted living names. I would imagine they were also using direct competitor's names. I am not sure if you would like to do both of these things but we can certainly help with providing you the names of our best competitors and communities which we would often find our clients in, if you would like.
I can also look further into the Facebook side of things, if you would like. I can't say we really have much insight into this right now. It has been a long time since Hafiz has had a call with us on any of this.
Hope this is helpful.
Have a great weekend,
Lindsey
On Fri, Jan 28, 2022 at 1:59 PM Alexa Graziani <agraziani@homecareassistance.com <mailto:agraziani@homecareassistance.com> > wrote:
Hi Lindsey and Dennis,
I'm excited to launch paid advertising for Winnipeg with corporate 3/1! I've reviewed your Google Ads, Facebook Ads, and Google Analytics from SABA's dashboard. Below is my analysis. I'm sharing this to see if you agree or have any caveats to add so that we all start on the same page.
How is your office currently tracking leads/assessments/clients? That's ultimately what we will want to track. Are you on Salesforce yet? Can you share your average consumer lead and client start numbers for 2021 and so far this month?
Avg Monthly Results for Google Ads 2021
* Paid Search
* This will be our focus for your location
* SABA spent around $2,500 per month and generated around 15 conversions per month ~$166/conversion
* We are seeing around $275 cost per conversion for our Canadian locations right now. Therefore, we will start our budget at $5,000 for your location as we ramp up the new campaign.
* paid URL will mirror Vancouver's here <https://homecareassistance.com/choose-home-care-assistance>
* Question - Do you know who is in competitor A and B groupings? How do the competitor calls seem to convert?
* Display advertising generated a lot of impressions but few conversions. We will not be running display advertising for your location.
* It looks like you ran caregiver recruitment ads in 2021 but stopped them in 2022. We will not be running caregiver recruitment ads for your location.
* Around $4000 was spent on Youtube without any conversions. We will not be running Youtube advertising for your location.
Average Google Analytics Metrics for 2021
* 57% of pageviews came from organic search (~2,500 per month)
* We will not be changing your website so this should stay steady
* For January 2022 it looks like you'll hit 3,000 pageviews (increased to 61% of traffic)
* 18% of pageviews came from paid search (~750 per month)
* For January 2022 it looks like you'll hit 1,000 pageviews (increased to 21% of traffic)
Facebook:
* Current State: Running a client acquisition campaign getting 301 clicks. We cannot see past clicks based on SABA's dashboard. Any insight you can provide from what you've heard on calls or how you're dispositioning the calls?
* Corporate action: We will not be running Facebook advertising for your location.
Sincerely,
On Wed, Jan 26, 2022 at 9:35 AM Alexa Graziani <agraziani@homecareassistance.com <mailto:agraziani@homecareassistance.com> > wrote:
Hi Audra and Lindsey,
Any updates here?
Thanks,
On Fri, Jan 21, 2022 at 3:17 PM Alexa Graziani <agraziani@homecareassistance.com <mailto:agraziani@homecareassistance.com> > wrote:
Hi Audra and Lindsey,
Let's get rocking!
The main thing is that we will need to transfer the website domain/hosting from the existing accounts to ours before we can launch paid advertising. Can you please put us in touch with Hafiz/team about this so we can get that started?
Lindsey, can you send your SABA login information, please? Based on that I can finalize some campaign details and get us ready for a 3/1 target launch date.
Below is some info for our campaign to review:
Zips - do you have a breakdown of which zips we should target?
Phone - 204-819-4068 - Is this correct?
Budget - Will confirm after I look at your account
The paid URL will be as follows (not set up yet but it will mirror Vancouver's here <https://homecareassistance.com/choose-home-care-assistance> )
* <https://care.homecareassistancevancouver.ca/home-care> https://care.homecareassistancewinnipeg.ca/home-care
On Fri, Jan 21, 2022 at 9:52 AM Audra Williams <audraw@homecareassistance.com <mailto:audraw@homecareassistance.com> > wrote:
Hi Alexa!
I wanted to see where we are at with moving Winnipeg over to our marketing since the SABA contract is only through the end of February.
Please let us know what the next steps are for this.
Best,
--
<https://hca-staging.objects.frb.io/uploads/images/audra.jpg>
Audra N. Williams BHA, LPN
Director of Business Support
Home Care Assistance
Direct: 425-757-7027 <tel:425-757-7027>
1025 108th Ave. NE
Bellevue, WA 98004
homecareassistance.com <https://homecareassistance.com/bellevue>
---
Read Our Testimonials <https://homecareassistance.com/reviews>
Join Our Newsletter <https://homecareassistance.com/healthy-longevity-newsletter>
We Are Hiring! <https://homecareassistance.com/careers>
<https://www.linkedin.com/in/francie-bedinger-3955488/>
<https://www.facebook.com/HomeCareAssistance/>
<https://www.yelp.com/biz/home-care-assistance-marin-kentfield>
<https://homecareassistance.com/>
Champions of Aging Well
<https://mail.google.com/mail/u/0/?ui=2&ik=0c2334ce59&attid=0.3&permmsgid=msg-a%3Ar7754194623301687917&th=1773ab8a7e327bd6&view=fimg&sz=s0-l75-ft&attbid=ANGjdJ_45GTfYc2ZeUFZuORyzDalqLeCkJHAd9Mz2LtnlrK03S8jERPLvTMwWgOtPFakGr7wnyKez1dzcaxLocEg0G-Qv05xUz1Y4u3>
--
Alexa Graziani
Growth Marketing Manager
Home Care Assistance
Office: 650-462-9501
Mobile: 415-840-4233
Fax: 650-462-9501
www.HomeCareAssistance.com <https://homecareassistance.com/>
<https://homecareassistance.com/wp-content/themes/hca/images/HCA-dark-logo-email.png>
Champions of Longevity
--
Alexa Graziani
Growth Marketing Manager
Home Care Assistance
Office: 650-462-9501
Mobile: 415-840-4233
Fax: 650-462-9501
www.HomeCareAssistance.com <https://homecareassistance.com/>
<https://homecareassistance.com/wp-content/themes/hca/images/HCA-dark-logo-email.png>
Champions of Longevity
--
Alexa Graziani
Growth Marketing Manager
Home Care Assistance
Office: 650-462-9501
Mobile: 415-840-4233
Fax: 650-462-9501
www.HomeCareAssistance.com <https://homecareassistance.com/>
--
Lindsey Fancy
General Manager
Home Care Assistance Winnipeg
10B-1700 Corydon Avenue
Winnipeg, MB
R3N 0K1
Office: <tel:204-489-6000> 204-489-6000
Fax: <tel:204-487-6700> 204-487-6700
Web: <http://hcawinnipeg.ca/> HCAWinnipeg.ca
--
Alexa Graziani
Growth Marketing Manager
Home Care Assistance
Office: 650-462-9501
Mobile: 415-840-4233
Fax: 650-462-9501
www.HomeCareAssistance.com <https://homecareassistance.com/>
--
Alexa Graziani
Growth Marketing Manage