Sure thing!
Dev - can you please provide Tim with access to the Calgary and Vancouver
websites, please?
Sincerely,
On Tue, Feb 15, 2022 at 5:58 AM Timothy Thomas <tt@homecareassistance.com>
wrote:
> Thanks for clarifying. If you could provide me access first to take a
> look. I'd like to have Amanda Olliver from Hudson Office to take care of
> our content creation but I need to see if she can handle the platform
> first.
>
> Best!
> Tim.
>
> On Mon, Feb 14, 2022 at 5:28 PM Alexa Graziani <
> agraziani@homecareassistance.com> wrote:
>
>> Sorry no, access to the website for Canadian locations once we move the
>> domain and hosting to our account - for blog posting.
>>
>> On Mon, Feb 14, 2022 at 2:08 PM Timothy Thomas <tt@homecareassistance.com>
>> wrote:
>>
>>> To confirm, access to Saba's platform? For Winnipeg?
>>>
>>> Lindsey Fancy and I would be great.
>>>
>>> Thanks
>>>
>>> On Mon, Feb 14, 2022 at 4:54 PM Alexa Graziani <
>>> agraziani@homecareassistance.com> wrote:
>>>
>>>> Hi Timonty,
>>>>
>>>> Yes, who would you like us to give access to for those locations?
>>>>
>>>> Sincerely,
>>>>
>>>> On Fri, Feb 11, 2022 at 11:33 AM Timothy Thomas <
>>>> tt@homecareassistance.com> wrote:
>>>>
>>>>> Hi Alexa,
>>>>>
>>>>> On that topic, are we able to get access to the CMS systems for
>>>>> Vancouver, Calgary and Winnipeg (when they come over) so that we can
>>>>> continue to post blog content?
>>>>>
>>>>> Thanks
>>>>> Tim
>>>>>
>>>>> On Fri, Feb 11, 2022 at 2:29 PM Alexa Graziani <
>>>>> agraziani@homecareassistance.com> wrote:
>>>>>
>>>>>> Hi Lindsey and Dennis,
>>>>>>
>>>>>> The last thing we will need to get ads up and running on March 1 is
>>>>>> access to the existing website and having the domain and hosting
>>>>>> transferred by February 25th. Can you please connect me with SABA to get
>>>>>> that ball rolling? They know you aren't renewing your contract, correct?
>>>>>>
>>>>>> Sincerely,
>>>>>>
>>>>>> On Fri, Jan 28, 2022 at 2:16 PM Alexa Graziani <
>>>>>> agraziani@homecareassistance.com> wrote:
>>>>>>
>>>>>>> The lead info is really helpful, it looks like you received 19
>>>>>>> calls/forms attributed to paid ads in Q4 and 1 client + 10 calls from
>>>>>>> organic and 1 client.
>>>>>>>
>>>>>>> So far this month you've seen 8 from Ads and 3 from organic with 1
>>>>>>> total client so we will use that as a baseline for lead/client volume.
>>>>>>> Thanks!
>>>>>>>
>>>>>>> On Fri, Jan 28, 2022 at 2:11 PM Alexa Graziani <
>>>>>>> agraziani@homecareassistance.com> wrote:
>>>>>>>
>>>>>>>> Hi Lindsey,
>>>>>>>>
>>>>>>>> Thank you and understood.
>>>>>>>>
>>>>>>>> No need to dive into Facebook. I just wanted to get a gauge if you
>>>>>>>> could sense any callers had seen Facebook ads.
>>>>>>>>
>>>>>>>> As for the competitors/AL communities, please send a list and we
>>>>>>>> can test those.
>>>>>>>>
>>>>>>>> Sincerely,
>>>>>>>>
>>>>>>>> On Fri, Jan 28, 2022 at 1:50 PM Lindsey Fancy <
>>>>>>>> lfancy@homecareassistance.com> wrote:
>>>>>>>>
>>>>>>>>> Hi Alexa,
>>>>>>>>>
>>>>>>>>> I have attached a download of our lead flow report from ClearCare
>>>>>>>>> from January 1, 2021 to today. I will give this with the caveat that for at
>>>>>>>>> least the first half of the year 2021, leads were inconsistently tracked. I
>>>>>>>>> believe this got better during the latter half of the year and improved
>>>>>>>>> substantially in the 4th quarter.
>>>>>>>>>
>>>>>>>>> Our office just had our SalesForce training today so we will be
>>>>>>>>> moving over to that system in advance of your 3/1 start date.
>>>>>>>>>
>>>>>>>>> We can only speculate as to what "competitor A" and "competitor B"
>>>>>>>>> is. I know they were doing some utilization of high end assisted living
>>>>>>>>> names. I would imagine they were also using direct competitor's names. I am
>>>>>>>>> not sure if you would like to do both of these things but we can certainly
>>>>>>>>> help with providing you the names of our best competitors and communities
>>>>>>>>> which we would often find our clients in, if you would like.
>>>>>>>>>
>>>>>>>>> I can also look further into the Facebook side of things, if you
>>>>>>>>> would like. I can't say we really have much insight into this right now. It
>>>>>>>>> has been a long time since Hafiz has had a call with us on any of this.
>>>>>>>>>
>>>>>>>>> Hope this is helpful.
>>>>>>>>>
>>>>>>>>> Have a great weekend,
>>>>>>>>>
>>>>>>>>> Lindsey
>>>>>>>>>
>>>>>>>>> On Fri, Jan 28, 2022 at 1:59 PM Alexa Graziani <
>>>>>>>>> agraziani@homecareassistance.com> wrote:
>>>>>>>>>
>>>>>>>>>> Hi Lindsey and Dennis,
>>>>>>>>>>
>>>>>>>>>> I'm excited to launch paid advertising for Winnipeg with
>>>>>>>>>> corporate 3/1! I've reviewed your Google Ads, Facebook Ads, and Google
>>>>>>>>>> Analytics from SABA's dashboard. Below is my analysis. I'm sharing this to
>>>>>>>>>> see if you agree or have any caveats to add so that we all start on the
>>>>>>>>>> same page.
>>>>>>>>>>
>>>>>>>>>> How is your office currently tracking leads/assessments/clients?
>>>>>>>>>> That's ultimately what we will want to track. Are you on Salesforce yet?
>>>>>>>>>> Can you share your average consumer lead and client start numbers for 2021
>>>>>>>>>> and so far this month?
>>>>>>>>>>
>>>>>>>>>> *Avg Monthly Results for Google Ads 2021*
>>>>>>>>>>
>>>>>>>>>> - Paid Search
>>>>>>>>>> - *This will be our focus for your location*
>>>>>>>>>> - SABA spent around $2,500 per month and generated
>>>>>>>>>> around 15 conversions per month ~$166/conversion
>>>>>>>>>> - We are seeing around $275 cost per conversion for our
>>>>>>>>>> Canadian locations right now. Therefore, we will start our budget at $5,000
>>>>>>>>>> for your location as we ramp up the new campaign.
>>>>>>>>>> - paid URL will mirror Vancouver's here
>>>>>>>>>> <https://homecareassistance.com/choose-home-care-assistance>
>>>>>>>>>> - Question - Do you know who is in competitor A and B
>>>>>>>>>> groupings? How do the competitor calls seem to convert?
>>>>>>>>>> - Display advertising generated a lot of impressions but
>>>>>>>>>> few conversions. We will not be running display advertising for your
>>>>>>>>>> location.
>>>>>>>>>> - It looks like you ran caregiver recruitment ads in 2021 but
>>>>>>>>>> stopped them in 2022. We will not be running caregiver recruitment ads for
>>>>>>>>>> your location.
>>>>>>>>>> - Around $4000 was spent on Youtube without any conversions.
>>>>>>>>>> We will not be running Youtube advertising for your location.
>>>>>>>>>>
>>>>>>>>>> *Average Google Analytics Metrics for 2021*
>>>>>>>>>>
>>>>>>>>>> - 57% of pageviews came from organic search (~2,500 per month)
>>>>>>>>>> - We will not be changing your website so this should stay
>>>>>>>>>> steady
>>>>>>>>>> - For January 2022 it looks like you'll hit 3,000
>>>>>>>>>> pageviews (increased to 61% of traffic)
>>>>>>>>>> - 18% of pageviews came from paid search (~750 per month)
>>>>>>>>>> - For January 2022 it looks like you'll hit 1,000
>>>>>>>>>> pageviews (increased to 21% of traffic)
>>>>>>>>>>
>>>>>>>>>> *Facebook: *
>>>>>>>>>>
>>>>>>>>>> - *Current State:* Running a client acquisition campaign
>>>>>>>>>> getting 301 clicks. We cannot see past clicks based on SABA's dashboard.
>>>>>>>>>> Any insight you can provide from what you've heard on calls or how you're
>>>>>>>>>> dispositioning the calls?
>>>>>>>>>> - *Corporate action:* We will not be running Facebook
>>>>>>>>>> advertising for your location.
>>>>>>>>>>
>>>>>>>>>>
>>>>>>>>>> Sincerely,
>>>>>>>>>>
>>>>>>>>>> On Wed, Jan 26, 2022 at 9:35 AM Alexa Graziani <
>>>>>>>>>> agraziani@homecareassistance.com> wrote:
>>>>>>>>>>
>>>>>>>>>>> Hi Audra and Lindsey,
>>>>>>>>>>>
>>>>>>>>>>> Any updates here?
>>>>>>>>>>>
>>>>>>>>>>> Thanks,
>>>>>>>>>>>
>>>>>>>>>>> On Fri, Jan 21, 2022 at 3:17 PM Alexa Graziani <
>>>>>>>>>>> agraziani@homecareassistance.com> wrote:
>>>>>>>>>>>
>>>>>>>>>>>> Hi Audra and Lindsey,
>>>>>>>>>>>>
>>>>>>>>>>>> Let's get rocking!
>>>>>>>>>>>>
>>>>>>>>>>>> The main thing is that we will need to transfer the website
>>>>>>>>>>>> domain/hosting from the existing accounts to ours before we can launch paid
>>>>>>>>>>>> advertising. Can you please put us in touch with Hafiz/team about this so
>>>>>>>>>>>> we can get that started?
>>>>>>>>>>>>
>>>>>>>>>>>> Lindsey, can you send your SABA login information, please?
>>>>>>>>>>>> Based on that I can finalize some campaign details and get us ready for a
>>>>>>>>>>>> 3/1 target launch date.
>>>>>>>>>>>>
>>>>>>>>>>>> Below is some info for our campaign to review:
>>>>>>>>>>>>
>>>>>>>>>>>> Zips - do you have a breakdown of which zips we should target?
>>>>>>>>>>>> Phone - 204-819-4068 - Is this correct?
>>>>>>>>>>>> Budget - Will confirm after I look at your account
>>>>>>>>>>>> The paid URL will be as follows (not set up yet but it will
>>>>>>>>>>>> mirror Vancouver's here
>>>>>>>>>>>> <https://homecareassistance.com/choose-home-care-assistance>)
>>>>>>>>>>>>
>>>>>>>>>>>> - https://care.homecareassistancewinnipeg.ca/home-care
>>>>>>>>>>>> <https://care.homecareassistancevancouver.ca/home-care>
>>>>>>>>>>>>
>>>>>>>>>>>>
>>>>>>>>>>>> On Fri, Jan 21, 2022 at 9:52 AM Audra Williams <
>>>>>>>>>>>> audraw@homecareassistance.com> wrote:
>>>>>>>>>>>>
>>>>>>>>>>>>> Hi Alexa!
>>>>>>>>>>>>>
>>>>>>>>>>>>> I wanted to see where we are at with moving Winnipeg over to
>>>>>>>>>>>>> our marketing since the SABA contract is only through the end of February.
>>>>>>>>>>>>>
>>>>>>>>>>>>> Please let us know what the next steps are for this.
>>>>>>>>>>>>>
>>>>>>>>>>>>> Best,
>>>>>>>>>>>>>
>>>>>>>>>>>>> --
>>>>>>>>>>>>>
>>>>>>>>>>>>>
>>>>