Hi Alexa / Tim,
Certainly! We will work on providing Tim access to those sites now.
Tim — You should have received an email regarding the Calgary site. Here
are your login credentials for the Calgary site (feel free to change
password):
u: tthomas
p: sW$h!CR8j9
We are still in process of adding you to Winnipeg; we will update you
shortly!
Thanks and warm regards,
James Sudimak
Web Developer, Home Care Assistance
homecareassistance.com
221 Main St #520 <https://homecareassistance.zendesk.com/tickets/520>, San
Francisco, CA 94105
On Feb 15, 3:25 PM, Alexa Graziani wrote:
> Sure thing!
>
> Dev - can you please provide Tim with access to the Calgary and Vancouver
> websites, please?
>
> Sincerely,
>
> On Tue, Feb 15, 2022 at 5:58 AM Timothy Thomas <tt@homecareassistance.com>
> wrote:
>
> Thanks for clarifying. If you could provide me access first to take a
> look. I'd like to have Amanda Olliver from Hudson Office to take care of
> our content creation but I need to see if she can handle the platform
> first.
>
> Best!
> Tim.
>
> On Mon, Feb 14, 2022 at 5:28 PM Alexa Graziani <
> agraziani@homecareassistance.com> wrote:
>
> Sorry no, access to the website for Canadian locations once we move the
> domain and hosting to our account - for blog posting.
>
> On Mon, Feb 14, 2022 at 2:08 PM Timothy Thomas <tt@homecareassistance.com>
> wrote:
>
> To confirm, access to Saba's platform? For Winnipeg?
>
> Lindsey Fancy and I would be great.
>
> Thanks
>
> On Mon, Feb 14, 2022 at 4:54 PM Alexa Graziani <
> agraziani@homecareassistance.com> wrote:
>
> Hi Timonty,
>
> Yes, who would you like us to give access to for those locations?
>
> Sincerely,
>
> On Fri, Feb 11, 2022 at 11:33 AM Timothy Thomas <tt@homecareassistance.com>
> wrote:
>
> Hi Alexa,
>
> On that topic, are we able to get access to the CMS systems for Vancouver,
> Calgary and Winnipeg (when they come over) so that we can continue to post
> blog content?
>
> Thanks
> Tim
>
> On Fri, Feb 11, 2022 at 2:29 PM Alexa Graziani <
> agraziani@homecareassistance.com> wrote:
>
> Hi Lindsey and Dennis,
>
> The last thing we will need to get ads up and running on March 1 is access
> to the existing website and having the domain and hosting transferred by
> February 25th. Can you please connect me with SABA to get that ball
> rolling? They know you aren't renewing your contract, correct?
>
> Sincerely,
>
> On Fri, Jan 28, 2022 at 2:16 PM Alexa Graziani <
> agraziani@homecareassistance.com> wrote:
>
> The lead info is really helpful, it looks like you received 19 calls/forms
> attributed to paid ads in Q4 and 1 client + 10 calls from organic and 1
> client.
>
> So far this month you've seen 8 from Ads and 3 from organic with 1 total
> client so we will use that as a baseline for lead/client volume. Thanks!
>
> On Fri, Jan 28, 2022 at 2:11 PM Alexa Graziani <
> agraziani@homecareassistance.com> wrote:
>
> Hi Lindsey,
>
> Thank you and understood.
>
> No need to dive into Facebook. I just wanted to get a gauge if you could
> sense any callers had seen Facebook ads.
>
> As for the competitors/AL communities, please send a list and we can test
> those.
>
> Sincerely,
>
> On Fri, Jan 28, 2022 at 1:50 PM Lindsey Fancy <
> lfancy@homecareassistance.com> wrote:
>
> Hi Alexa,
>
> I have attached a download of our lead flow report from ClearCare from
> January 1, 2021 to today. I will give this with the caveat that for at
> least the first half of the year 2021, leads were inconsistently tracked. I
> believe this got better during the latter half of the year and improved
> substantially in the 4th quarter.
>
> Our office just had our SalesForce training today so we will be moving
> over to that system in advance of your 3/1 start date.
>
> We can only speculate as to what "competitor A" and "competitor B" is. I
> know they were doing some utilization of high end assisted living names. I
> would imagine they were also using direct competitor's names. I am not sure
> if you would like to do both of these things but we can certainly help with
> providing you the names of our best competitors and communities which we
> would often find our clients in, if you would like.
>
> I can also look further into the Facebook side of things, if you would
> like. I can't say we really have much insight into this right now. It has
> been a long time since Hafiz has had a call with us on any of this.
>
> Hope this is helpful.
>
> Have a great weekend,
>
> Lindsey
>
> On Fri, Jan 28, 2022 at 1:59 PM Alexa Graziani <
> agraziani@homecareassistance.com> wrote:
>
> Hi Lindsey and Dennis,
>
> I'm excited to launch paid advertising for Winnipeg with corporate 3/1!
> I've reviewed your Google Ads, Facebook Ads, and Google Analytics from
> SABA's dashboard. Below is my analysis. I'm sharing this to see if you
> agree or have any caveats to add so that we all start on the same page.
>
> How is your office currently tracking leads/assessments/clients? That's
> ultimately what we will want to track. Are you on Salesforce yet? Can you
> share your average consumer lead and client start numbers for 2021 and so
> far this month?
>
> *Avg Monthly Results for Google Ads 2021*
>
> - Paid Search
> - *This will be our focus for your location*
> - SABA spent around $2,500 per month and generated around 15
> conversions per month ~$166/conversion
> - We are seeing around $275 cost per conversion for our Canadian
> locations right now. Therefore, we will start our budget at $5,000 for your
> location as we ramp up the new campaign.
> - paid URL will mirror Vancouver's here
> <https://homecareassistance.com/choose-home-care-assistance>
> - Question - Do you know who is in competitor A and B groupings?
> How do the competitor calls seem to convert?
> - Display advertising generated a lot of impressions but few
> conversions. We will not be running display advertising for your location.
> - It looks like you ran caregiver recruitment ads in 2021 but stopped
> them in 2022. We will not be running caregiver recruitment ads for your
> location.
> - Around $4000 was spent on Youtube without any conversions. We will
> not be running Youtube advertising for your location.
>
> *Average Google Analytics Metrics for 2021*
>
> - 57% of pageviews came from organic search (~2,500 per month)
> - We will not be changing your website so this should stay steady
> - For January 2022 it looks like you'll hit 3,000
> pageviews (increased to 61% of traffic)
> - 18% of pageviews came from paid search (~750 per month)
> - For January 2022 it looks like you'll hit 1,000 pageviews
> (increased to 21% of traffic)
>
> *Facebook: *
>
> - *Current State:* Running a client acquisition campaign getting 301
> clicks. We cannot see past clicks based on SABA's dashboard. Any insight
> you can provide from what you've heard on calls or how you're
> dispositioning the calls?
> - *Corporate action:* We will not be running Facebook advertising for
> your location.
>
>
> Sincerely,
>
> On Wed, Jan 26, 2022 at 9:35 AM Alexa Graziani <
> agraziani@homecareassistance.com> wrote:
>
> Hi Audra and Lindsey,
>
> Any updates here?
>
> Thanks,
>
> On Fri, Jan 21, 2022 at 3:17 PM Alexa Graziani <
> agraziani@homecareassistance.com> wrote:
>
> Hi Audra and Lindsey,
>
> Let's get rocking!
>
> The main thing is that we will need to transfer the website domain/hosting
> from the existing accounts to ours before we can launch paid advertising.
> Can you please put us in touch with Hafiz/team about this so we can get
> that started?
>
> Lindsey, can you send your SABA login information, please? Based on that I
> can finalize some campaign details and get us ready for a 3/1 target launch
> date.
>
> Below is some info for our campaign to review:
>
> Zips - do you have a breakdown of which zips we should target?
> Phone - 204-819-4068 - Is this correct?
> Budget - Will confirm after I look at your account
> The paid URL will be as follows (not set up yet but it will mirror
> Vancouver's here
> <https://homecareassistance.com/choose-home-care-assistance>)
>
> - https://care.homecareassistancewinnipeg.ca/home-care
> <https://care.homecareassistancevancouver.ca/home-care>
>
>
> On Fri, Jan 21, 2022 at 9:52 AM Audra Williams <
> audraw@homecareassistance.com> wrote:
>
> Hi Alexa!
>
> I wanted to see where we are at with moving Winnipeg over to our marketing
> since the SABA contract is only through the end of February.
>
> Please let us know what the next steps are for this.
>
> Best,
>
> --
>
>
> *Audra N. Williams BHA, LPN*
> *Director of Business Support*Home Care Assistance
>
> Direct: 425-757-7027 <415-603-0574>
> 1025 108th Ave. NE
> Bellevue, WA 98004
> homecareassistance.com <https://homecareassistance.com/bellevue>
> ---
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> *Champions of Aging Well*[image: image.png]
>
>
>
>
> --
> Alexa Graziani
> Growth Marketing Manager
> Home Care Assistance
> Office: 650-462-9501
> Mobile: 415-840-4233
> Fax: 650-462-9501
>
> www.HomeCareAssistance.com <https://homecareassistance.com/>
>
>
> Champions of Longevity
>
>
>
> --
> Alexa Graziani
> Growth Marketing Manager
> Home Care Assistance
> Office: 650-462-950