Hi Timothy and Alexa,
What is the data date range?
The total impressions and clicks don't add up for Calgary unless this is on
the whole account, including Vancouver?
I've made some postal code changes to the GEO report and highlighted them
in yellow - T2R was almost $4k alone - this is way off. We could
allocate this budget independently to boosting the other highlighted postal
code areas.
The conversion cost is *$505.73* - this equates to only 20 conversions -
not good enough for the money spent. This is way too much money spent on
conversions.
I've recommended adding two postal code areas, which I've highlighted in
yellow.
Let me know what you think - do you want a call to review?
Regards,
Chuck
On Tue, Feb 15, 2022 at 12:31 PM Timothy Thomas <tt@homecareassistance.com>
wrote:
> Let me know what you think of this.
>
> ---------- Forwarded message ---------
> From: Alexa Graziani (via Google Sheets) <
> drive-shares-dm-noreply@google.com>
> Date: Tue, Feb 15, 2022 at 2:24 PM
> Subject: Spreadsheet shared with you: "HCA - Canada Markets - Reporting
> Pull 2.8.2022"
> To: <tt@homecareassistance.com>
> Cc: <corosa@homecareassistance.com>, <cterlesky@homecareassistance.com>
>
>
> agraziani@homecareassistance.com shared a spreadsheet
> [image: Unknown profile photo]
> agraziani@homecareassistance.com has invited you to *edit* the following
> spreadsheet:
> Hi All,
>
> Here is the Canada report for your team to review.
>
> Thanks,
> Alexa
> HCA - Canada Markets - Reporting Pull 2.8.2022
>
> <https://docs.google.com/spreadsheets/d/16o40flz1Yjk60yEk_LDA8ChAnNiuhbrr2FzrcevqAME/edit?usp=sharing_eil_m&ts=620bfdfe>
>
> Open
> <https://docs.google.com/spreadsheets/d/16o40flz1Yjk60yEk_LDA8ChAnNiuhbrr2FzrcevqAME/edit?usp=sharing_eip_m&ts=620bfdfe>
> Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA
> You have received this email because agraziani@homecareassistance.com
> shared a spreadsheet with you from Google Sheets. [image: Logo for Google
> Sheets] <https://www.google.com/>
>
>
> --
> Timothy Thomas
> Head of Canada
> Home Care Assistance
> Office: 514-907-5065
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