Hi Chuck,
I confirmed and the time period is 30 days.
Also, we're seeing 78% impression share for your campaign, which is
stellar! The agency is going to have a strategy session to see how we can
lower our CPA so that we can reduce the budget in the market while
generating the same number of conversions. They are also going to look to
see if we can expand Bing further in your market.
I also plan to explore what it would take for us to create this paid
landing page on your regular website so that users can explore the site
more if needed. That sort of change would be doable around the end of March
if we wanted to move forward with it.
Sincerely,
On Wed, Feb 16, 2022 at 9:56 AM Alexa Graziani <
agraziani@homecareassistance.com> wrote:
> Hi Chuck,
>
> I completely agree with your feedback. Thank you so much, that's exactly
> what we need.
>
> For Calgary, we have $7,082 spent and 21 conversions which is $337 per
> conversion. We are working to get this under $300 per conversion (which is
> our US average). I have spoken with Tim about trying to optimize this
> further since results have been historically less expensive from his
> experience (and I know you feel similarly).
>
> I'll remove the two zip codes your highlighted and add the two you added
> at the bottom.
>
> I'll also confirm the date range with our agency when I meet with them
> today. I believe it was for a 30 day period ending on Feb 8th.
>
> Sincerely,
>
> On Tue, Feb 15, 2022 at 1:24 PM Chuck Terlesky <
> cterlesky@homecareassistance.com> wrote:
>
>> Hi Timothy and Alexa,
>>
>> What is the data date range?
>>
>> The total impressions and clicks don't add up for Calgary unless this is
>> on the whole account, including Vancouver?
>>
>> I've made some postal code changes to the GEO report and highlighted them
>> in yellow - T2R was almost $4k alone - this is way off. We could
>> allocate this budget independently to boosting the other highlighted postal
>> code areas.
>>
>> The conversion cost is *$505.73* - this equates to only 20 conversions -
>> not good enough for the money spent. This is way too much money spent on
>> conversions.
>>
>> I've recommended adding two postal code areas, which I've highlighted in
>> yellow.
>>
>> Let me know what you think - do you want a call to review?
>>
>> Regards,
>> Chuck
>>
>> On Tue, Feb 15, 2022 at 12:31 PM Timothy Thomas <
>> tt@homecareassistance.com> wrote:
>>
>>> Let me know what you think of this.
>>>
>>> ---------- Forwarded message ---------
>>> From: Alexa Graziani (via Google Sheets) <
>>> drive-shares-dm-noreply@google.com>
>>> Date: Tue, Feb 15, 2022 at 2:24 PM
>>> Subject: Spreadsheet shared with you: "HCA - Canada Markets - Reporting
>>> Pull 2.8.2022"
>>> To: <tt@homecareassistance.com>
>>> Cc: <corosa@homecareassistance.com>, <cterlesky@homecareassistance.com>
>>>
>>>
>>> agraziani@homecareassistance.com shared a spreadsheet
>>> [image: Unknown profile photo]
>>> agraziani@homecareassistance.com has invited you to *edit* the
>>> following spreadsheet:
>>> Hi All,
>>>
>>> Here is the Canada report for your team to review.
>>>
>>> Thanks,
>>> Alexa
>>> HCA - Canada Markets - Reporting Pull 2.8.2022
>>>
>>> <https://docs.google.com/spreadsheets/d/16o40flz1Yjk60yEk_LDA8ChAnNiuhbrr2FzrcevqAME/edit?usp=sharing_eil_m&ts=620bfdfe>
>>>
>>> Open
>>> <https://docs.google.com/spreadsheets/d/16o40flz1Yjk60yEk_LDA8ChAnNiuhbrr2FzrcevqAME/edit?usp=sharing_eip_m&ts=620bfdfe>
>>> Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA
>>> You have received this email because agraziani@homecareassistance.com
>>> shared a spreadsheet with you from Google Sheets. [image: Logo for
>>> Google Sheets] <https://www.google.com/>
>>>
>>>
>>> --
>>> Timothy Thomas
>>> Head of Canada
>>> Home Care Assistance
>>> Office: 514-907-5065
>>> Fax: 514-221-4265
>>> 4464 Ste Catherine West
>>> Westmount, QC, H3Z1R7
>>> HomeCareAssistanceMontreal.ca
>>> ---
>>> Read Our Testimonials
>>> <https://www.homecareassistancemontreal.ca/reviews.html>
>>> We Are Hiring! <https://www.homecareassistancemontreal.ca/careers.html>
>>>
>>> <https://www.linkedin.com/company/home-care-assistance-montreal-soins-%C3%A0-domicile-/>
>>> <https://www.facebook.com/HCAGreaterMTL>
>>> <https://homecareassistance.com>
>>> Champions of Longevity
>>>
>>
>>
>> --
>> Chuck Terlesky B.A., CCPE
>> General Manager
>> Home Care Assistance of Calgary, Alberta
>> Office: 403-301-3777
>> 10333 Southport Rd SW, Unit 107
>> HomeCareAssistanceCalgary.ca
>> Click Here <https://linktr.ee/hcacalgary> For Information
>> ---
>> Read Our Testimonials <http://HomeCareAssistanceCalgary.ca#testimonials>
>> Join Our Newsletter
>> <https://homecareassistance.com/healthy-longevity-newsletter>
>> We Are Hiring! <https://homecareassistance.com/careers>
>> <https://homecareassistance.com>
>> Champions of Longevity
>>
>
>
> --
> Alexa Graziani
> Growth Marketing Manager
> Home Care Assistance
> Office: 650-462-9501
> Mobile: 415-840-4233
> Fax: 650-462-9501
>
> www.HomeCareAssistance.com <https://homecareassistance.com/>
>
>
--
Alexa Graziani
Growth Marketing Manager
Home Care Assistance
Office: 650-462-9501
Mobile: 415-840-4233
Fax: 650-462-9501
www.HomeCareAssistance.com <https://homecareassistance.com/>