Re: HCA Calgary - Skilled Nursing Landing Page and Ad Words Campaign

--000000000000c7cc8d05d8b2d973 Content-Type: text/plain; charset="UTF-8" Hi Alexa, Ive invited you to a google document - we are just doing our research today to assist you with building out the campaigns. I think we can go live once we have the landing page in place. Let me know if you have any questions and if you have access to the google document. Chuck On Wed, Feb 23, 2022 at 10:16 AM Alexa Graziani wrote: > Wonderful! You both are the best! > > Is there a goal date of when you'd like to go live with this campaign? > > Sincerely, > > On Wed, Feb 23, 2022 at 7:27 AM Timothy Thomas > wrote: > >> Hi Alexa, >> >> Yes we have a firm that can handle the landing page build. I'll get them >> in touch with Chuck shortly to begin the work. >> >> In the meantime, Chuck will work on the ad copy / keywords and if we need >> Amanda to do a review prior to launch then we'll engage her. >> >> Thanks for moving this forward! >> Best, >> Tim >> >> On Tue, Feb 22, 2022 at 5:34 PM Alexa Graziani > agraziani@homecareassistance.com> wrote: >> >>> Hi Timothy and Chuck, >>> >>> Yes, we can do a skilled nursing campaign for Calgary. Here are my >>> initial thoughts/questions: >>> >>> 1. Website >>> - We can have the content mirror the content on the pamphlet and >>> update the download >>> - Timothy - do you have someone you think could handle this given >>> we are underwater with rebrand work until the week of March 9th? >>> 2. Ad Copy/Keywords >>> - Timothy - have you had experience doing any advertising for >>> skilled nursing? We do not run campaigns of that sort so we do not have >>> keywords or ad copy built out. If you haven't either, does your writer >>> Amanda do your ad copy, and do you think she could draft some ad copy for >>> us to review for this campaign? I think her nuanced understanding of Canada >>> could come in handy and our creative team is also slammed with final >>> creative requests for the rebrand. >>> - Chuck - if you have ideas on keywords you think would signal >>> intent for skilled nursing in your market, please feel free to send those >>> over too. >>> - We will also have our ad agency Cardinal start brainstorming >>> keywords based on the trifold >>> >>> I think this will work out great because, at the current budget, we are >>> really maxing out our impression share in the keyword set we are currently >>> using. This should allow us to use our budget more efficiently across a >>> larger swath of keywords. We're excited about the new opportunity in the >>> market! >>> >>> Sincerely, >>> >>> On Wed, Feb 16, 2022 at 3:55 PM Alexa Graziani >> agraziani@homecareassistance.com> wrote: >>> >>>> Hi Chuck, >>>> >>>> Received! I will review this on Friday and get back to you. >>>> >>>> Sincerely, >>>> >>>> On Tue, Feb 15, 2022 at 1:41 PM Chuck Terlesky >>> cterlesky@homecareassistance.com> wrote: >>>> >>>>> Hi Alexa, >>>>