Re: HCA Calgary - Skilled Nursing Landing Page and Ad Words Campaign

--00000000000008a21605d8c7eaee Content-Type: text/plain; charset="UTF-8" Hi Alexa, Do we have access to any of the images to use for a landing page? Chuck On Wed, Feb 23, 2022 at 10:32 AM Chuck Terlesky wrote: > Hi Alexa, > > Ive invited you to a google document - we are just doing our research > today to assist you with building out the campaigns. I think we can go live > once we have the landing page in place. > > Let me know if you have any questions and if you have access to the google > document. > > Chuck > > On Wed, Feb 23, 2022 at 10:16 AM Alexa Graziani agraziani@homecareassistance.com> wrote: > >> Wonderful! You both are the best! >> >> Is there a goal date of when you'd like to go live with this campaign? >> >> Sincerely, >> >> On Wed, Feb 23, 2022 at 7:27 AM Timothy Thomas >> wrote: >> >>> Hi Alexa, >>> >>> Yes we have a firm that can handle the landing page build. I'll get them >>> in touch with Chuck shortly to begin the work. >>> >>> In the meantime, Chuck will work on the ad copy / keywords and if we >>> need Amanda to do a review prior to launch then we'll engage her. >>> >>> Thanks for moving this forward! >>> Best, >>> Tim >>> >>> On Tue, Feb 22, 2022 at 5:34 PM Alexa Graziani >> agraziani@homecareassistance.com> wrote: >>> >>>> Hi Timothy and Chuck, >>>> >>>> Yes, we can do a skilled nursing campaign for Calgary. Here are my >>>> initial thoughts/questions: >>>> >>>> 1. Website >>>> - We can have the content mirror the content on the pamphlet and >>>> update the download >>>> - Timothy - do you have someone you think could handle this >>>> given we are underwater with rebrand work until the week of March 9th? >>>> 2. Ad Copy/Keywords >>>> - Timothy - have you had experience doing any advertising for >>>> skilled nursing? We do not run campaigns of that sort so we do not have >>>> keywords or ad copy built out. If you haven't either, does your writer >>>> Amanda do your ad copy, and do you think she could draft some ad copy for >>>> us to review for this campaign? I think her nuanced understanding of Canada >>>> could come in handy and our creative team is also slammed with final >>>> creative requests for the rebrand. >>>> - Chuck - if you have ideas on keywords you think would signal >>>> intent for skilled nursing in your market, please feel free to send those >>>> over too. >>>> - We will also have our ad agency Cardinal start brainstorming >>>> keywords based on the trifold >>>> >>>> I think this will work out great because, at the current budget, we are >>>> really maxing out our impression share in the keyword set we are currently >>>>