Re: Seniors Listening to CityNews 660

Pls do.
Monday I'm not available ET: 11-11.30 and 12.30 -2.
I'm checking out for the weekend.
It's 5 o'clock somewhere.
Enjoy all that fresh powder!
Ray

On Fri, Mar 22, 2024 at 6:17 PM Chuck Terlesky <cterlesky@thekey.com> wrote:

> All good questions - let's get another meeting set for next week. Let me
> know if you would like me to set something up for Monday/Tuesday.
>
> Thanks,
> Chuck
>
> On Fri, Mar 22, 2024 at 3:58 PM Ray Smale <ray.smale@thekey.com> wrote:
>
>> Thanks Chuck.
>> This guy cracks me up.
>> I want to take out evenings and see what that does to the rates and if
>> they want to be ridiculous I'm willing to give on some of that morning
>> drive which is premium priced.
>> The second question - in order to inform the above is: what's the mutual
>> exclusivity in those dayparts - in other words does someone who listens in
>> the morning NOT listen at other times - in which case, he's (inadvertently)
>> right, we need to cast a wide net. But if we can get to a high percentage
>> of our target in fewer days parts, then we're better off hitting that group
>> with ads more often than a slightly wider group with a lot fewer ads.
>> On that note, the third question is - what's our planned frequency
>> against that target. If we don't have enough ads we won't make an impact.
>> If you want I can get with him next week.
>> Ray
>>
>> On Fri, Mar 22, 2024 at 5:09 PM Chuck Terlesky <cterlesky@thekey.com>
>> wrote:
>>
>>> Hi Ray and Tim,
>>>
>>> Please see the number of +65 listeners on the radio during the drive
>>> times.
>>>
>>> Chuck
>>>
>>> ---------- Forwarded message ---------
>>> From: Leon Tansey <Leon.Tansey@calgaryradio.rogers.com>
>>> Date: Fri, Mar 22, 2024 at 2:53 PM
>>> Subject: Seniors Listening to CityNews 660
>>> To: cterlesky@thekey.com <cterlesky@thekey.com>
>>>
>>>
>>> Hi Chuck, I ran these numbers for you on when seniors listening to
>>> CityNews 660.   We can’t pull 75+, but I can pull 65+.   Here’s how many
>>> people we reach in each daypart during the course of the week:
>>>
>>>
>>>
>>>    1. Middays (10am-3pm): 25,954
>>>    2. Afternoon Drive (3pm-8pm): 23,038
>>>    3. Morning Drive (5am-10am): 19,759
>>>    4. Evenings (8pm-1am): 15,667
>>>
>>>
>>>
>>> Not enough difference to zero in on any one day-part (or narrowing the
>>> hours within)…and cranking your rates.   I would not advise that at all.
>>> Call me with any questions.
>>>
>>>
>>>
>>> I believe your revised script is almost completed. I will send in a
>>> separate email as soon as I have it.  Still working on an answer for the
>>> digital question/option.
>>>
>>>
>>>
>>> Thanks, have a good weekend!
>>>
>>>
>>>
>>> *Leon Tansey*
>>> *Account Manager, Media Business Unit*
>>> Rogers Sports & Media
>>> 535 - 7th Avenue SW Calgary, Alberta T2P 0Y4
>>> *e* leon.tansey@rci.rogers.com
>>> *m* 403.818.1304
>>> *o* 403.686.9710 *f* 403.291.4368
>>> [image: ROGERS - ROGERS Sports & Media]
>>>
>>>
>>>
>>>
>>>
>>>
>>> ------------------------------
>>> Canada's Largest and Most Reliable 5G Network
>>>
>>> This communication is confidential. We only send and receive email on
>>> the basis of the terms set out at https://www.rogers.com/emailnotice
>>> <https://www.rogers.com/web/Rogers.portal?_nfpb=true&_pageLabel=NEW_GCT&_nfls=true&setLanguage=en&template=emailnotice>
>>>
>>>
>>>
>>> Le réseau 5G le plus étendu et le plus fiable au pays
>>>
>>> Ce message est confidentiel. Notre transmission et réception de
>>> courriels se fait strictement suivant les modalités énoncées dans l’avis
>>> publié à www.rogers.com/aviscourriel
>>> ------------------------------
>>>
>>>
>>> --
>>> Chuck Terlesky B.A., CCPE
>>> General Manager
>>> Winnipeg and Calgary
>>>
>>> Calgary: 403-301-3777
>>> Winnipeg: 204-489-6000
>>>
>>> TheKey.ca   <https://thekey.ca/>
>>>
>>> [image: TheKey]
>>>
>>>
>
> --
> Chuck Terlesky B.A., CCPE
> General Manager
> Winnipeg and Calgary
>
> Calgary: 403-301-3777
> Winnipeg: 204-489-6000
>
> TheKey.ca   <https://thekey.ca/>
>
> [image: TheKey]
>
>