Re: Adwords Concern

See attached for the IPs for the last 7 days.  Thanks.

On Thu, May 9, 2024 at 8:23 PM Alexa Graziani <agraziani@thekey.com> wrote:

> Thanks for letting me know! Whatever we have access to will be a good
> start.
>
> On Thu, May 9, 2024 at 5:10 PM Phil Chanda <phil.chanda@thekey.com> wrote:
>
>> Alexa, we have reached out to the vendor as it appears that we may only
>> have access to the last 7 days.  I will let you know if we are able to
>> fulfill your request.
>>
>> On Tue, May 7, 2024 at 3:54 PM Phil Chanda <phil.chanda@thekey.com>
>> wrote:
>>
>>> We will put this into the queue and provide Marketing with a zip file by
>>> the end of week on what is feasible.
>>>
>>> On Tue, May 7, 2024 at 3:51 PM Alexa Graziani <agraziani@thekey.com>
>>> wrote:
>>>
>>>> It's the Montreal English site.
>>>>
>>>> Thank you,
>>>>
>>>> On Tue, May 7, 2024 at 12:49 PM Steve Koyanagi <skoyanagi@thekey.com>
>>>> wrote:
>>>>
>>>>> Approved
>>>>>
>>>>> On Tue, May 7, 2024 at 12:44 PM Phil Chanda <phil.chanda@thekey.com>
>>>>> wrote:
>>>>>
>>>>>> Alexa, is the uptick that you are observing to the Montreal English
>>>>>> site or the Montreal French site?
>>>>>>
>>>>>> Steve/Terrence, we are unable to zero in by channel on the server
>>>>>> logs.  If Legal approves this Marketing request, then we will need to
>>>>>> provide *all* IP addresses to whichever Montreal site that Alexa is
>>>>>> requesting regardless of whether they clicked on an ad for the last two
>>>>>> months.
>>>>>>
>>>>>> Thanks,
>>>>>> Phil
>>>>>>
>>>>>> On Tue, May 7, 2024 at 3:39 PM Alexa Graziani <agraziani@thekey.com>
>>>>>> wrote:
>>>>>>
>>>>>>> Hi Steve,
>>>>>>>
>>>>>>> I have a specific action item for discussion on our call tomorrow
>>>>>>> regarding this Google Ads concern. Google Support has requested weblogs of
>>>>>>> IP addresses to investigate our claims further. I'd like to obtain legal
>>>>>>> approval for IT to pull these logs from March 1st - April 30th (the months
>>>>>>> we're asking Google Support to investigate).
>>>>>>>
>>>>>>> The business purpose is to launch an investigation of invalid
>>>>>>> interaction activity per Google's support article
>>>>>>> <https://support.google.com/google-ads/answer/11182074?hl=en>,
>>>>>>> which says "There are many common reasons for increased traffic that don't
>>>>>>> involve invalid interactions. However, if you suspect that your account is
>>>>>>> indeed affected by invalid interaction activity, we'll investigate your
>>>>>>> account." Ideally, we will get "credited for any invalid interaction that
>>>>>>> escaped our automated detection in the past 2 months" since Google states
>>>>>>> this is possible in their support article as well.
>>>>>>>
>>>>>>> Sincerely,
>>>>>>>
>>>>>>> On Wed, May 1, 2024 at 3:36 PM Alexa Graziani <agraziani@thekey.com>
>>>>>>> wrote:
>>>>>>>
>>>>>>>> Hi Steve and Tim,
>>>>>>>>
>>>>>>>> Heads up I'm adding Reyna, who we're working with for PPC efforts,
>>>>>>>> to the call as well.
>>>>>>>>
>>>>>>>> The context is that we seem to be getting a lot of traffic from
>>>>>>>> masked IP addresses that all submit forms or make calls saying they are
>>>>>>>> looking for work and heard about us on Facebook (even though they came
>>>>>>>> through the paid ads). Because they have masked IP addresses, our current
>>>>>>>> targeting/exclusion settings are not excluding them.
>>>>>>>>
>>>>>>>> I just spoke to my Google rep and she recommends putting in a
>>>>>>>> support ticket to have them launch an investigation to see if we can get
>>>>>>>> this traffic labeled as invalid. She said it is unlikely Google will be
>>>>>>>> able to refund us but at least they may be able to help us mitigate the
>>>>>>>> effects in the future. I will connect with our agency to kick this off.
>>>>>>>> Then we can connect on Monday to see if there's anything else we can
>>>>>>>> pursue around this.
>>>>>>>>
>>>>>>>> Sincerely,
>>>>>>>>
>>>>>>>> On Wed, May 1, 2024 at 12:54 PM Steve Koyanagi <
>>>>>>>> skoyanagi@thekey.com> wrote:
>>>>>>>>
>>>>>>>>> Alexa, can you schedule a call so I can get all the background?
>>>>>>>>> Thanks.
>>>>>>>>>
>>>>>>>>> On Wed, May 1, 2024 at 12:24 PM Timothy Thomas <tt@thekey.com>
>>>>>>>>> wrote:
>>>>>>>>>
>>>>>>>>>> Hi Steve,
>>>>>>>>>>
>>>>>>>>>> Alexa and I have observed a significant uptick in caregiver
>>>>>>>>>> applications from our Google Ads, particularly in Montreal. Unfortunately,
>>>>>>>>>> these applications are not genuine, featuring invalid contact details, and
>>>>>>>>>> are costing us thousands of dollars by draining our budget.
>>>>>>>>>>
>>>>>>>>>> There's a possibility that this issue is connected to the fake
>>>>>>>>>> job offers we've encountered, which misuse our company’s logo.
>>>>>>>>>> Alternatively, it could be sabotage from a competitor targeting our AdWords.
>>>>>>>>>>
>>>>>>>>>> Are you aware of any actions we can take against Google to
>>>>>>>>>> recover these funds? Their AI seems to be misinterpreting these bogus
>>>>>>>>>> webform conversions as positives, further skewing our campaign.
>>>>>>>>>>
>>>>>>>>>> Alexa, feel free to add in any details I may have left out.
>>>>>>>>>>
>>>>>>>>>> Thanks!
>>>>>>>>>> Tim
>>>>>>>>>>
>>>>>>>>>> --
>>>>>>>>>> Tim Thomas
>>>>>>>>>> Head of Canada Division
>>>>>>>>>> *Please note my email has changed:*
>>>>>>>>>> tt@TheKey.com <tt@thekey.com>
>>>>>>>>>> (514) 591-9387
>>>>>>>>>> TheKey.ca <https://www.thekey.ca/>
>>>>>>>>>> [image: TheKey] <https://www.thekey.com/>
>>>>>>>>>>
>>>>>>>>>
>>>>>>>>
>>>>>>>> --
>>>>>>>> Alexa Graziani
>>>>>>>> Senior Marketing Manager - Consumer Growth
>>>>>>>> TheKey.com <https://www.thekey.com/>
>>>>>>>> [image: TheKey] <https://homecareassistance.com/>
>>>>>>>>
>>>>>>>
>>>>>>>
>>>>>>> --
>>>>>>> Alexa Graziani
>>>>>>> Senior Marketing Manager - Consumer Growth
>>>>>>> TheKey.com <https://www.thekey.com/>
>>>>>>> [image: TheKey] <https://homecareassistance.com/>
>>>>>>>
>>>>>>
>>>>
>>>> --
>>>> Alexa Graziani
>>>> Senior Marketing Manager - Consumer Growth
>>>> TheKey.com <https://www.thekey.com/>
>>>> [image: TheKey] <https://homecareassistance.com/>
>>>>
>>>
>
> --
> Alexa Graziani
> Senior Marketing Manager - Consumer Growth
> TheKey.com <https://www.thekey.com/>
> [image: TheKey] <https://homecareassistance.com/>
>