Here is 2025 revenue through June:
2025 January February March Q1 April May June Q2
Stowell
Revenue $14,476.00 $9,901.00 $9,088.00 $33,465.00 $13,418.00 $8,866.00
$10,375.00 $32,659.00
On Tue, Aug 12, 2025 at 11:43 AM Kelley Richard <krichard@thekey.com> wrote:
>
> Hello Tim - I included the meeting agenda in the calendar event, but I
> have added a few notes under each bullet point so we can review them
> together during our discussion today.
>
> Looking forward to walking through the items and making sure we are
> aligned on next steps.
>
> Talk to you soon.
>
> LiveWell WI - Formerly Stowell Associates
>
>
> 1.
>
> Overview of Care Management Service line
>
>
> -
>
> Services and Pricing
>
> Hourly care management services tailored to individual client and family
> needs that can include care coordination, client advocacy, crisis support,
> med pours, safety/psychosocial oversight. We bill clients and compensate
> care managers at time and a half for any service provided after bus hours
> during the week and on weekends/holidays. Mileage and travel time are also
> billed and CMs often purchase items/services on behalf of clients, and
> these costs are passed through as GCM reimbursable expenses. All of these
> billable items are reflected as surcharge revenue on the P&L
>
> -
>
> $155/hr standard bill rate (2 clients at $125/hr)
> -
>
> No deposit on file for existing clients
> -
>
> 9 active clients; No lead flow and cannot recall last new client start
> -
>
> New client onboarding documents in Pandadoc
> -
>
> Transitioned from monthly to bi-weekly billing cycle in Aug 2025
>
>
> -
>
> Primary Client Types
>
>
> -
>
> Aging adults needing care coordination, adult children,
> fiduciaries/Legal guardians
>
>
> -
>
> Current Relationship between CM teams and TheKey
>
>
> -
>
> Several clients receive TK home care and Roy has relationship with CSM
>
>
> -
>
> Review Marketing collateral samples and messaging
>
>
> -
>
> Website <https://www.livewellcm.com/>
> -
>
> Collateral ordered through Canva and VistaPrint
> -
>
> See attached collateral pieces
> - Aging Life Care Association
> - GMs attend annual Nat'l conference - April 2026 in Austin
> - Pay all GMs and care managers membership renewals - Roy is not a
> member of ALCA
>
>
>
> 2.
>
> Organizational Structure & Roles
>
>
> -
>
> CM General Manager Background and Role of GM
>
> Roy Merath is a MSW; Hired in Dec 2021 as a care manager after Stowell
> acquisition in Oct 2021. Stowell had been operating for nearly 40 years
> with a strong care management presence, along with home care services.
> After acquisition TK separated the home care and care management
> operations. This transition led to significant staff turnover, including
> the departure of several care managers and then the GM was let go. With no
> CM team or local leader in place, growth has been limited.
>
> -
>
> Employee Classifications, pay rates and CM team make up
>
>
> -
>
> FT employee status - $42.43/HR - Roy is paid only for billable time
> with limited approved non-billable time for training, meetings and
> supervision
> -
>
> $200 on-call stipend per week
>
>
> -
>
> Time tracking practices / Team Meetings
>
>
> -
>
> All CMs submit weekly timesheets indicating billable and non-billable
> hours
> -
>
> Office manager (Brenda Smith - LW OR) cross checks timesheets against
> WellSky to ensure 1) billable time matches actual hours billed to clients
> -
>
> Office manager (Brenda Smith - LW OR) also reviews coupa to make sure
> mileage and expenses submitted by Roy are accurately billed to clients
> in WellSky
>
>
>
> 3.
>
> Business Development & Referral Strategy
>
>
> -
>
> Care Management Strategy to Date
>
>
> -
>
> Business Development Expectations for GMs
>
>
> -
>
> Opportunity for Alignment with TK home care and HCLs
>
>
> -
>
> Roy connects with CSM regarding shared clients
>
>
> -
>
> Key Referral Accounts
>
>
>
> 4.
>
> Current Metrics & Reporting
>
>
> -
>
> Existing KPIs Tracked
>
>
> -
>
> Examples of Current tools
> -
>
> 2025 Revenue Goals - No growth target due to resource constraints. No
> active leads or new starts.
>
>
> -
>
> - CM GP - Jan - Jun 2025 avg 49%
> - Ebitda - Jan - Jun 2025 avg 42%
> -
>
> QTR GM bonuses
> -
>
> Reporting Gaps
>
>
>
> 5.
>
> Ongoing oversight & Support
>
>
> -
>
> Current check-in schedule and agenda
>
>
> -
>
> Monthly 1:1 with Kelley focusing on clients
>
>
> -
>
> What to look for in CM performance
>
>
> -
>
> Bill/Pay rate margin
>
>
> -
>
> Billing utilization
> -
>
> Sustained new starts/referrals
> -
>
> Caseload mix
>
>
>
> 6.
>
> Resources & Training Needs
>
>
> -
>
> Salesforce Implementation Aug 2025
> -
>
> Social Media support launching in Aug 2025
>
>
>
> 7.
>
> Open Discussion & Next Steps
>
>
> -
>
> Questions and Clarifications
> -
>
> Alignment on Timeline
> -
>
> Invite RDO to Kelley’s 1:1 meeting with GM
> -
>
> Schedule ongoing 1:1 between RDO and GM
>
>
>
>
> --
> Kelley Richard
> Director, GCM Division
>
>
> (713) 569-6624
> TheKey.com <https://www.thekey.com/>
> [image: TheKey] <https://homecareassistance.com/>
>