--000000000000102dfe061d73b6d9 Content-Type: text/plain; charset="UTF-8" Content-Transfer-Encoding: quoted-printable Thank you, Chris, for the kind words and generous introduction. I couldn't be more excited to join such an exceptional team. Emma *Emma Zumsen* SVP Consumer Growth & Marketing | *TheKey* Mobile: 612.387.8802 [image: TheKey] On Tue, Jul 16, 2024 at 2:15=E2=80=AFPM Office of the CEO wrote: > I am thrilled to announce the newest addition to our executive leadership > team, Emma Zumsen . Emma joined > us today as our Senior Vice President of Consumer Growth and Marketing. T= his > strategic move is aimed at accelerating our growth and expanding our clie= nt > base in the ever-evolving market. > > Emma brings with her a wealth of experience and a proven track record in > driving strategic initiatives and fostering innovation across multiple > industries. With her dynamic and results-oriented approach, she has > consistently demonstrated her ability to tackle intricate business > challenges and implement impactful solutions. > > Emma joins us from Bain & Co., where she led cross-functional teams in > crafting tailored solutions for clients' key marketing and brand strategy > challenges. She co-created Bain's Experimentation at Scale service, drivi= ng > significant improvements in Return on Advertising Spend (ROAS) across > various industries, including medical retail, healthcare tech, SAAS, > consumer, and retail sectors. Additionally, Emma has been instrumental in > developing comprehensive marketing diagnostic approaches and enhancing > operational efficiency through the development of SAAS tools. > > Her expertise extends beyond strategy to include leadership and > operations. At Bain, she contributed to business and account planning, > service model strategy, and ongoing business development. She established > and managed a mentorship program for expert marketing consultants and > chaired the Associate through Senior Manager promotion committee. Emma ha= s > also been a senior lead in diversity, equity, and inclusion (DEI) > initiatives, facilitating programming, education, and team support. > > Emma's career journey is marked by significant roles at GALE Partners, > Hain Celestial, and Starworks Group, where she managed digital > communications, brand marketing, and integrated strategy. Her diverse > industry experience includes consumer packaged goods, pharmaceutical, > medical retail, healthcare technology, fashion, retail, SAAS, and more. > > Please join me in welcoming Emma Zumsen to our team. We are confident tha= t > her expertise, leadership, and innovative spirit will be invaluable as we > continue to drive growth and achieve our strategic goals. > -- > Kind Regards, > > > *Chris Gerard* > CEO | *TheKey* > Mobile: 817-313-7913 > [image: TheKey] > --000000000000102dfe061d73b6d9 Content-Type: text/html; charset="UTF-8" Content-Transfer-Encoding: quoted-printable Thank you, Chris, for the kind words and generous introduc= tion. I couldn't be more excited to join such an exceptional team.=C2= =A0 Emma Emma Zumsen SVP Consumer Growth & = Marketing =C2= =A0|=C2=A0 TheKey Mobile:= 612.387.8802 = On Tue, Jul 16, 2024 at 2:15=E2=80=AFPM Office of t= he CEO < o= fficeoftheceo@thekey.com > wrote: I am thrilled to announce the newest addition to our executi= ve leadership team, Emma Zumsen . Emma joined us today as our Senior Vice President of Cons= umer Growth and Marketing. This strategic move is aimed at accelerating our growth and expanding our client base in t= he ever-evolving market. Emma brings with her a wealth of experience = and a proven track record in driving strategic initiatives and fostering innovation across multiple industries. With her dynamic and results-oriented approach, she has consistently demonstrated her ability to tackle intricate business challeng= es and implement impactful solutions. Emma joins us from Bain & Co., where she= led cross-functional teams in crafting tailored solutions for clients' key marketing and brand str= ategy challenges. She co-created Bain's Experimentation at Scale service, dri= ving significant improvements in Return on Advertising Spend (ROAS) across vario= us industries, including medical retail, healthcare tech, SAAS, consumer, and retail sectors. Additionally, Emma has been instrumental in developing comprehensive marketing diagnostic approaches and enhancing operational efficiency through the development of SAAS tools. Her expertise extends beyond strategy to inc= lude leadership and operations. At Bain, she contributed to business and account planning, serv= ice model strategy, and ongoing business development. She established and manag= ed a mentorship program for expert marketing consultants and chaired the Associa= te through Senior Manager promotion committee. Emma has also been a senior lea= d in diversity, equity, and inclusion (DEI) initiatives, facilitating programmin= g, education, and team support. Emma's career journey is marke