Re: TheKey Full Page Ad 2024 North Shore Caregiver Expo

From
Sharon Speirs <sspeirs@thekey.com>
To
Ray Smale <ray.smale@thekey.com>
CC
Chuck Terlesky <cterlesky@thekey.com>, Timothy Thomas <tt@thekey.com>
Date
Tue, 2 Apr 2024 07:45:46 -0700
Folder
INBOX
--000000000000fcf5d906151e29f1 Content-Type: text/plain; charset="UTF-8" Content-Transfer-Encoding: quoted-printable I like it! We will do the $2000 offer if Tim signs off on it as I do think that will get people giving us their information. Sharon Sharon, Speirs General Manager Vancouver, BC Office: 778.279.3634 sspeirs@thekey.com TheKey.ca [image: TheKey] On Tue, Apr 2, 2024 at 7:35=E2=80=AFAM Ray Smale wro= te: > Yes! That totally makes the point about having something that's in-home > with them. > I think we should have a TheKey branded laminated sheet with an erasable > pen that clips on to it and that is backed with a magnet and goes on the > fridge. > The younger generations use their phones, the older ones use things like = ^ > Def. do a drawing. Never hurts to have a freebie as well. > The drawing could be $2,000 credit for in-home care. > > On Tue, Apr 2, 2024 at 10:21=E2=80=AFAM Sharon Speirs wrote: > >> Morning and thank you for all >> The ideas! I too love the pill case as it=E2=80=99s relevant and used da= ily >> although for some reason magnets also seem to work in this arena as we >> still get calls from >> Prospects from a similar show that we did years back. >> We have always in the past done the old school gift basket draw by >> filling out a form with name phone and email so we could certainly do th= at. >> I will have three vibrant ladies ready to chat with the masses as in the >> past it has been very well attended . >> The team is excited to represent our new Branding in our local community >> as our competitors will all be there so standing out is Key ! >> Sharon >> >> >> Sharon, Speirs >> >> General Manager >> >> Vancouver, BC >> >> Office: 778.279.3634 >> >> sspeirs@thekey.com >> >> TheKey.ca >> >> [image: TheKey] >> >> >> >> >> >> >> >> On Tue, Apr 2, 2024 at 6:44=E2=80=AFAM Ray Smale = wrote: >> >>> The driver with all of these suggestions is it appears the folks showin= g >>> up to this show are D-I-Yers - so they're going to swarm the table when >>> they realize there's a free giveaway. >>> Then we make sure our person, is that you Sharon, captures their info >>> and we work them going forward - let's look at what she's collecting fr= om >>> them in terms of contact info. Then we can follow up with them after th= e >>> event too. Everyone should get a personal (we can automate it) email fr= om >>> Sharon - thanks for talking to me at [insert name of show] I would like >>> to... bla bla... >>> We want to try to make them give us their email or phone number for the >>> freebee. >>> Obviously some will give us mickeymouse@gmail.com but you can't avoid >>> that. >>> When we're really running we'll be able to text them afterwards with ^. >>> We're not there yet. >>> Ray >>> >>> On Tue, Apr 2, 2024 at 9:38=E2=80=AFAM Timothy Thomas w= rote: >>> >>>> I like that idea. @Chuck Terlesky see Ray's >>>> email below for context. Does your printer / promotional item vendor h= ave >>>> anything that might work as a branded giveaway at a seniors expo? >>>> >>>> On Tue, Apr 2, 2024 at 9:35=E2=80=AFAM Ray Smale wrote: >>>> >>>>> Yes - let's allocate it to that. >>>>> OR if we're going to that conference let's spend $1,000 on giveaways >>>>> that keep us top of mind for the target. >>>>> My dad has a bracelet that says: on blood thinners or something like >>>>> that so that the parameds know he might bleed out. >>>>> We could brand those kinds of things: TheKey and give them out. >>>>> That's just a random suggestion but something that has our brand name >>>>> in front of these people for a long time. >>>>> One of those meds dispensers/sorters that would be branded The Key? >>>>> Even if it was $1,000 to print off some (laminated) sheet that these >>>>> folks can use in home where they check off that they took their meds = that >>>>> day and it's a fridge magnet on the back of it. >>>>> >>>>> On Tue, Apr 2, 2024 at 9:16=E2=80=AFAM Timothy Thomas = wrote: >>>>> >>>>>> Hi Ray, >>>>>> >>>>>> I agree. I'm happy saving that $1000 to invest in a mail drop. Would >>>>>> you suggest something else? >>>>>> >>>>>> On Mon, Apr 1, 2024 at 12:34=E2=80=AFPM Ray Smale >>>>>> wrote: >>>>>> >>>>>>> Hope you had a Happy Easter. >>>>>>> Let's have a chat about this tomorrow. >>>>>>> The brochure is a dog's breakfast - we could definitely stand out. >>>>>>> Link below... >>>>>>> Having said that, there might be a better way to spend $1,000. >>>>>>> >>>>>>> >>>>>>> ---------- Forwarded message --------- >>>>>>> From: Nadia Mather >>>>>>> Date: Mon, Apr 1, 2024 at 12:02=E2=80=AFPM >>>>>>> Subject: RE: TheKey Full Page Ad 2024 North Shore Caregiver Expo >>>>>>> To: Alexa Graziani >>>>>>> Cc: Ray Smale >>>>>>> >>>>>>> >>>>>>> Hi Alexa, I have booked a full page. The full page size is 9.875 >>>>>>> inches wide by 10.25 inches high. Here is a link to last year=E2=80= =99s feature: >>>>>>> https://issuu.com/nsnfeatures/docs/nsnwed20230510-caregiver >>>>>>> >>>>>>> >>>>>>> >>>>>>> We also promote the event heavily leading u

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