Re: TheKey Full Page Ad 2024 North Shore Caregiver Expo

From
Ray Smale <ray.smale@thekey.com>
To
Sharon Speirs <sspeirs@thekey.com>
CC
Chuck Terlesky <cterlesky@thekey.com>, Timothy Thomas <tt@thekey.com>
Date
Tue, 2 Apr 2024 10:35:37 -0400
Folder
INBOX
--000000000000bf76e406151e0510 Content-Type: text/plain; charset="UTF-8" Content-Transfer-Encoding: quoted-printable Yes! That totally makes the point about having something that's in-home with them. I think we should have a TheKey branded laminated sheet with an erasable pen that clips on to it and that is backed with a magnet and goes on the fridge. The younger generations use their phones, the older ones use things like ^ Def. do a drawing. Never hurts to have a freebie as well. The drawing could be $2,000 credit for in-home care. On Tue, Apr 2, 2024 at 10:21=E2=80=AFAM Sharon Speirs = wrote: > Morning and thank you for all > The ideas! I too love the pill case as it=E2=80=99s relevant and used dai= ly > although for some reason magnets also seem to work in this arena as we > still get calls from > Prospects from a similar show that we did years back. > We have always in the past done the old school gift basket draw by fillin= g > out a form with name phone and email so we could certainly do that. I wil= l > have three vibrant ladies ready to chat with the masses as in the past it > has been very well attended . > The team is excited to represent our new Branding in our local community > as our competitors will all be there so standing out is Key ! > Sharon > > > Sharon, Speirs > > General Manager > > Vancouver, BC > > Office: 778.279.3634 > > sspeirs@thekey.com > > TheKey.ca > > [image: TheKey] > > > > > > > > On Tue, Apr 2, 2024 at 6:44=E2=80=AFAM Ray Smale w= rote: > >> The driver with all of these suggestions is it appears the folks showing >> up to this show are D-I-Yers - so they're going to swarm the table when >> they realize there's a free giveaway. >> Then we make sure our person, is that you Sharon, captures their info an= d >> we work them going forward - let's look at what she's collecting from th= em >> in terms of contact info. Then we can follow up with them after the even= t >> too. Everyone should get a personal (we can automate it) email from Shar= on >> - thanks for talking to me at [insert name of show] I would like to... b= la >> bla... >> We want to try to make them give us their email or phone number for the >> freebee. >> Obviously some will give us mickeymouse@gmail.com but you can't avoid >> that. >> When we're really running we'll be able to text them afterwards with ^. >> We're not there yet. >> Ray >> >> On Tue, Apr 2, 2024 at 9:38=E2=80=AFAM Timothy Thomas wr= ote: >> >>> I like that idea. @Chuck Terlesky see Ray's >>> email below for context. Does your printer / promotional item vendor ha= ve >>> anything that might work as a branded giveaway at a seniors expo? >>> >>> On Tue, Apr 2, 2024 at 9:35=E2=80=AFAM Ray Smale = wrote: >>> >>>> Yes - let's allocate it to that. >>>> OR if we're going to that conference let's spend $1,000 on giveaways >>>> that keep us top of mind for the target. >>>> My dad has a bracelet that says: on blood thinners or something like >>>> that so that the parameds know he might bleed out.

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