Hi Ash,
To confirm, will you have time to send keyword recommendations by EOD
tomorrow so I can take a look before our call on Monday and come ready to
discuss them with you?
Thanks,
On Mon, Jan 8, 2024 at 3:11 PM Alexa Graziani <agraziani@thekey.com> wrote:
> Thank you!
>
> On Mon, Jan 8, 2024 at 2:39 PM John McColman <john@infrontmarketing.ca>
> wrote:
>
>> Hi Alexa,
>>
>>
>>
>> Ash is back tomorrow, and I’ll review with him and Patrick in the AM.
>>
>>
>> Thank you! Chat tomorrow!
>>
>>
>>
>>
>> *John McColman*
>>
>> In Front Marketing
>>
>>
>>
>> 403.861.9727
>>
>> *john@infrontmarketing.ca <john@infrontmarketing.ca>*
>>
>>
>>
>>
>>
>> *From: *Alexa Graziani <agraziani@thekey.com>
>> *Date: *Monday, January 8, 2024 at 3:36 PM
>> *To: *John McColman <john@infrontmarketing.ca>, Arshdeep Brar <
>> ash@infrontmarketing.ca>, Patrick Zehnder <patrick@infrontmarketing.ca>
>> *Cc: *Timothy Thomas <tt@thekey.com>, Megan Heinen <mheinen@thekey.com>,
>> Kira Farnham <kira.farnham@thekey.com>
>> *Subject: *Re: Happy New Year + Kickoff of Next 2024 Canada Optimization
>> - Keywords
>>
>> Hi InFront Team,
>>
>>
>>
>> I've attached the keyword data referenced in the previous email.
>>
>>
>>
>> Please confirm receipt and that the timeline and process outlined in it
>> works for you - we can discuss specifics, any initial questions, the data,
>> etc in our call tomorrow.
>>
>>
>>
>> Sincerely,
>>
>>
>>
>> On Tue, Jan 2, 2024 at 1:17 PM Alexa Graziani <agraziani@thekey.com>
>> wrote:
>>
>> Hi InFront Team,
>>
>>
>>
>> Happy New Year! I hope you had great holidays.
>>
>>
>>
>> The next ongoing optimization for the Canadian markets that I'd like to
>> implement this quarter is on keywords.
>>
>>
>>
>> This email is to kick off the process of us working together this month
>> to determine what changes we'd like to make so that they can go live on
>> Monday, February 5th.
>>
>>
>>
>> Next week, I plan to send you a full keyword review from 2023 (as many
>> months as we have data), as well as reviews for the last 6 and three
>> months. That way the end of December data has at least a week to mature.
>>
>>
>>
>> From there, I'd like your team to review the data and put together a
>> proposal of keywords to a)pause, b)increase investment, c) add by EOD
>> 11/24. That way, we have a week to discuss and align on our final changes.
>> This process can be similar to what we did the last time we went through a
>> keyword review.
>>
>>
>>
>> Our monthly call is currently scheduled for the 9th. I will send the
>> keyword data by EOD on Monday the 8th so that we can address any questions
>> you might have during our call.
>>
>>
>>
>> Let's also get a 30-minute call on the calendar for Monday 11/29 so that
>> we can discuss the proposal and any questions/feedback I have on each of
>> the markets. 10am-12pm PST is a great window for me if the team is free.
>>
>>
>>
>> Let me know if you have any suggestions for our timeline/doing a thorough
>> keyword review together.
>>
>>
>>
>> I look forward to a strong Q1!
>>
>>
>>
>> Thank you,
>>
>>
>>
>> --
>>
>> *Alexa Graziani *
>>
>> Senior Marketing Manager - Consumer Growth
>>
>> *Please note my email has changed: *
>>
>> agraziani@thekey.com
>> <https://urldefense.proofpoint.com/v2/url?u=https-3A__brand.thekey.com_esg_agraziani-40thekey.com&d=DwMFaQ&c=euGZstcaTDllvimEN8b7jXrwqOf-v5A_CdpgnVfiiMM&r=Lu5KHA1gcZ9PsgXo01213eRVgPTnh0-cF6fqOnNb1MA&m=z4gnpaawPy9ov8P56XM7YoRw145ncutzEnkQi0r6R1og-m5-RDNa9X7vjiBT6PFU&s=8a9eQcD-rRfa9gAiGnjh9jvjGTG6FiwuzPX4w0AbcMQ&e=>
>>
>> *TheKey.com
>> <https://urldefense.proofpoint.com/v2/url?u=https-3A__www.thekey.com_&d=DwMFaQ&c=euGZstcaTDllvimEN8b7jXrwqOf-v5A_CdpgnVfiiMM&r=Lu5KHA1gcZ9PsgXo01213eRVgPTnh0-cF6fqOnNb1MA&m=z4gnpaawPy9ov8P56XM7YoRw145ncutzEnkQi0r6R1og-m5-RDNa9X7vjiBT6PFU&s=0X7VFCQte1r_EhHA7sv2Jnh6T41d43f_6n1wcRqDQas&e=>*
>>
>> [image: TheKey]
>> <https://urldefense.proofpoint.com/v2/url?u=https-3A__homecareassistance.com_&d=DwMFaQ&c=euGZstcaTDllvimEN8b7jXrwqOf-v5A_CdpgnVfiiMM&r=Lu5KHA1gcZ9PsgXo01213eRVgPTnh0-cF6fqOnNb1MA&m=z4gnpaawPy9ov8P56XM7YoRw145ncutzEnkQi0r6R1og-m5-RDNa9X7vjiBT6PFU&s=wnn66te39wbR9KwIBI4-RSBlq80EPM0AQKWeFP1dtZc&e=>
>>
>>
>>
>>
>> --
>>
>> *Alexa Graziani *
>>
>> Senior Marketing Manager - Consumer Growth
>>
>> *Please note my email has changed: *
>>
>> agraziani@thekey.com
>> <https://urldefense.proofpoint.com/v2/url?u=https-3A__brand.thekey.com_esg_agraziani-40thekey.com&d=DwMFaQ&c=euGZstcaTDllvimEN8b7jXrwqOf-v5A_CdpgnVfiiMM&r=Lu5KHA1gcZ9PsgXo01213eRVgPTnh0-cF6fqOnNb1MA&m=z4gnpaawPy9ov8P56XM7YoRw145ncutzEnkQi0r6R1og-m5-RDNa9X7vjiBT6PFU&s=8a9eQcD-rRfa9gAiGnjh9jvjGTG6FiwuzPX4w0AbcMQ&e=>
>>
>> *TheKey.com
>> <https://urldefense.proofpoint.com/v2/url?u=https-3A__www.thekey.com_&d=DwMFaQ&c=euGZstcaTDllvimEN8b7jXrwqOf-v5A_CdpgnVfiiMM&r=Lu5KHA1gcZ9PsgXo01213eRVgPTnh0-cF6fqOnNb1MA&m=z4gnpaawPy9ov8P56XM7YoRw145ncutzEnkQi0r6R1og-m5-RDNa9X7vjiBT6PFU&s=0X7VFCQte1r_EhHA7sv2Jnh6T41d43f_6n1wcRqDQas&e=>*
>>
>> [image: TheKey]
>> <https://urldefense.proofpoint.com/v2/url?u=https-3A__homecareassistance.com_&d=DwMFaQ&c=euGZstcaTDllvimEN8b7jXrwqOf-v5A_CdpgnVfiiMM&r=Lu5KHA1gcZ9PsgXo01213eRVgPTnh0-cF6fqOnNb1MA&m=z4gnpaawPy9ov8P56XM7YoRw145ncutzEnkQi0r6R1og-m5-RDNa9X7vjiBT6PFU&s=wnn66te39wbR9KwIBI4-RSBlq80EPM0AQKWeFP1dtZc&e=>
>>
>>
>>
>
>
> --
> Alexa Graziani
> Senior Marketing Manager - Consumer Growth
> * Please note my email has changed: *
> agraziani@thekey.com <https://brand.thekey.com/esg/agraziani@thekey.com>
>
> TheKey.com <https://www.thekey.com/>
> [image: TheKey] <https://homecareassistance.com/>
>
--
Alexa Graziani
Senior Marketing Manager - Consumer Growth
* Please note my email has changed: *
agraziani@thekey.com <https://brand.thekey.com/esg/agraziani@thekey.com>
TheKey.com <https://www.thekey.com/>
[image: TheKey] <https://homecareassistance.com/>