Re: Happy New Year + Kickoff of Next 2024 Canada Optimization - Keywords

--000000000000bceb41060e77506b Content-Type: text/plain; charset="UTF-8" Content-Transfer-Encoding: quoted-printable Thank you! On Mon, Jan 8, 2024 at 2:39=E2=80=AFPM John McColman wrote: > Hi Alexa, > > > > Ash is back tomorrow, and I=E2=80=99ll review with him and Patrick in the= AM. > > > Thank you! Chat tomorrow! > > > > > *John McColman* > > In Front Marketing > > > > 403.861.9727 > > *john@infrontmarketing.ca * > > > > > > *From: *Alexa Graziani > *Date: *Monday, January 8, 2024 at 3:36=E2=80=AFPM > *To: *John McColman , Arshdeep Brar ash@infrontmarketing.ca>, Patrick Zehnder > *Cc: *Timothy Thomas , Megan Heinen , > Kira Farnham > *Subject: *Re: Happy New Year + Kickoff of Next 2024 Canada Optimization > - Keywords > > Hi InFront Team, > > > > I've attached the keyword data referenced in the previous email. > > > > Please confirm receipt and that the timeline and process outlined in it > works for you - we can discuss specifics, any initial questions, the data= , > etc in our call tomorrow. > > > > Sincerely, > > > > On Tue, Jan 2, 2024 at 1:17=E2=80=AFPM Alexa Graziani > wrote: > > Hi InFront Team, > > > > Happy New Year! I hope you had great holidays. > > > > The next ongoing optimization for the Canadian markets that I'd like to > implement this quarter is on keywords. > > > > This email is to kick off the process of us working together this month t= o > determine what changes we'd like to make so that they can go live on > Monday, February 5th. > > > > Next week, I plan to send you a full keyword review from 2023 (as many > months as we have data), as well as reviews for the last 6 and three > months. That way the end of December data has at least a week to mature. > > > > From there, I'd like your team to review the data and put together a > proposal of keywords to a)pause, b)increase investment, c) add by EOD > 11/24. That way, we have a week to discuss and align on our final changes= . > This process can be similar to what we did the last time we went through = a > keyword review. > > > > Our monthly call is currently scheduled for the 9th. I will send the > keyword data by EOD on Monday the 8th so that we can address any question= s > you might have during our call. > > > > Let's also get a 30-minute call on the calendar for Monday 11/29 so that > we can discuss the proposal and any questions/feedback I have on each of > the markets. 10am-12pm PST is a great window for me if the team is free. > > > > Let me know if you have any suggestions for our timeline/doing a thorough > keyword review together. > > > > I look forward to a strong Q1! > > > > Thank you, > > > > -- > > *Alexa Graziani * > > Senior Marketing Manager - Consumer Growth > > *Please note my email has changed: * > > agraziani@thekey.com > > > *TheKey.com > * > > [image: TheKey] > > > > > > -- > > *Alexa Graziani * > > Senior Marketing Manager - Consumer Growth > > *Please note my email has changed: * > > agraziani@thekey.com > > > *TheKey.com >