Re: Indeed Caregiver ad

From
Analissa Sanchez <analissa.sanchez@thekey.com>
To
Timothy Thomas <tt@thekey.com>
CC
Will Reid <wreid@thekey.com>, Brad Dean <bdean@thekey.com>, Steve Sudberry <ssudberry@thekey.com>, Emily Russell <emily.russell@thekey.com>, Audra Williams <audraw@thekey.com>
Date
Mon, 9 Dec 2024 10:01:44 -0600
Folder
INBOX
--000000000000f68c8b0628d87ba0 Content-Type: multipart/alternative; boundary="000000000000f68c890628d87b9f" --000000000000f68c890628d87b9f Content-Type: text/plain; charset="UTF-8" Content-Transfer-Encoding: quoted-printable Yes, our practice is to refresh our ads every 30 days except in the rare instances in which we are experiencing very low applicant flow at which point we refresh every 2 weeks (ie: Spokane and Lake Oswego). Generally speaking we do not have an applicant flow issue - we are receiving up to 25,000 applications per month and hiring approximately 500. Our challenge is generally around identifying which candidates are qualified and quickly moving those through our hiring process. Below is a screenshot of our YTD applicant flow in Cincinnati and Cleveland. The spike you see in applicant flow through the summer months aligns with the total company trend. [image: image.png] Below is the YTD hiring data for these locations. Of the 16,104 applications we have received this year, we have hired 138 (0.85%). Our primary focus should be (and is) how to convert more of these applicants to hires. [image: image.png] On Mon, Dec 9, 2024 at 9:45=E2=80=AFAM Timothy Thomas wrote= : > Thanks Analissa. > > How often are we able to refresh the jobs? Is it every 30 days? > > On Mon, Dec 9, 2024 at 10:26=E2=80=AFAM Analissa Sanchez analissa.sanchez@thekey.com> wrote: > >> Good morning Will, >> >> I've had an in depth conversation with our vendor, Appcast, who manages >> our relationship with Indeed. This is what I have learned: >> >> - Where our jobs show up on Indeed is variable based on the user - >> where it shows up for me will be different than where it shows up for= you >> based on the level of relevancy the job has to us. >> - Where our jobs show up varies based on when we last posted the job >> in comparison to when other jobs were posted. The minute we post we w= ill >> start moving down the list as other roles are posted - despite funnel= ling >> extra funds to "promote" our jobs on Indeed as others will do the sam= e. >> - As Brad mentioned below, the more we search for our jobs and don't >> interact with them, the more the algorithm believes the job to be >> irrelevant to job seekers and will automatically deprioritize it. The= only >> way to be sure a job is posted without influencing the prioritization= on >> Indeed is to view our website as all jobs that hit our website >> automatically funnel to Indeed. >> >> Below is a screenshot of which roles are currently posted based on what = I >> see in iCIMS: >> >> [image: image.png] >> I have run some industry hiring data for both Cincinnati and Cleveland >> (attached) and recommend the following (which Brad and I can work on). >> Unfortunately we can't guarantee our jobs will always be listed on page = 1 >> of Indeed, but we can take a deeper dive into our job advertisement >> strategy to ensure it is maximizing our results. >> >> 1. Make sure our job postings include the Top search terms by 

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