Re: B2B Details for Paid Targeting

From
Emma Zumsen <emma.zumsen@thekey.com>
To
BethAnn Rosario <bethann.rosario@thekey.com>
CC
Timothy Thomas <tt@thekey.com>, Earl Blair <earl.blair@thekey.com>, Vanessa Treadwell <vtreadwell@thekey.com>, Jennifer Geist <jennifer.geist@thekey.com>, Ashley Mirone <amirone@thekey.com>, Melissa Reyes <melissa.reyes@thekey.com>, Jessica Thomas <jessica.thomas@thekey.com>, Greg Jones <greg.jones@thekey.com>, Lisa Fett <lisa.fett@thekey.com>, Katy Kessler <katy.kessler@thekey.com>
Date
Wed, 29 Jan 2025 16:14:35 -0600
Folder
INBOX
--00000000000021496d062cdfa3d0 Content-Type: text/plain; charset="UTF-8" Content-Transfer-Encoding: quoted-printable Thanks BethAnn On Wed, Jan 29, 2025 at 2:29=E2=80=AFPM BethAnn Rosario wrote: > Hi all, > > For Sarasota we recommend the following locations > > *Sarasota Memorial Hospital - in downtown area of Sarasota - 34236, and > surrounding areas with lots of DR practices > * Lakewood Ranch area - all east of 75 - heavy growth target DR Offices > *Lakewood Ranch Country Club- target 34202 and 34211 > *Siesta Key, Longboat Key, Bird Key > > > Beth Ann Rosario > *Senior Regional Director Southeast * > *919.899.5543* > [image: TheKey] > > > On Wed, Jan 29, 2025 at 2:54=E2=80=AFPM Emma Zumsen > wrote: > >> Awesome. Thanks, Tim! >> >> On Wed, Jan 29, 2025 at 12:55=E2=80=AFPM Timothy Thomas = wrote: >> >>> Hi Emma, >>> >>> Milwaukee is my priority and the accounts we would like to target are: >>> >>> 1. Ascension Columbia St. Mary=E2=80=99s Hospital Milwaukee >>> 2. Froedtert Hospital & Medical College of Wisconsin >>> 3. Mayfair Mall & The Corners of Brookfield >>> 4. Aurora Ozaukee Hospital >>> >>> If there are opportunities to target around these SLCs that might also >>> be interesting. >>> >>> 1. St Johns on the Lake >>> 2. St. Camillus >>> 3. Fairway Knoll >>> >>> Thanks >>> Tim >>> >>> On Tue, Jan 28, 2025 at 5:22=E2=80=AFPM Emma Zumsen >>> wrote: >>> >>>> Hello Folks, >>>> >>>> Greg, Lisa, and I are working on some tests for new tactics and want t= o >>>> point those dollars towards the markets that need it most. One of the = areas >>>> we're exploring is B2B; particularly in PNW, Midwest, Bay area, and >>>> Sarasota. >>>> >>>> There are some details we need from you all to inform where and how we >>>> best activate those dollars and sites. >>>> >>>> @Timothy Thomas - which site in Midwest is highest >>>> prio? >>>> @Jennifer Geist Can you confirm that >>>> Seattle is prio? >>>> >>>> All: >>>> Can you let us know which large accounts or areas of town we should >>>> consider for doing some digital out of home >>>> (th= ink >>>> hospital campuses, VA, etc) >>>> >>>> Please share links to any LinkedIn posts you've shared recently that >>>> have generated activity for you (we're looking at performance metrics = on >>>> the back-end but I know activity often happens offline). >>>> >>>> As the plan comes together we will share more details but this will be >>>> very helpful for us as we explore options. >>>> >>>> Of course, should you have questions, don't hesitate to reach out to >>>> this crew. >>>> >>>> Emma, Greg, and Lisa >>>> >>>> >>>> >>>> >>>> *Emma Zumsen* >>>> SVP Consumer Growth & Marketing | *TheKey* >>>> Mobile: 612.387.8802 >>>> [image: TheKey] >>>> >>> --00000000000021496d062cdfa3d0 Content-Type: text/html; charset="UTF-8" Content-Transfer-Encoding: quoted-printable Thanks BethAnn On Wed, Jan 29, 2025 a= t 2:29=E2=80=AFPM BethAnn Rosario &lt; bethann.rosario@thekey.com &gt; wrote: Hi all,=C2=A0 For Sarasota we recommend the follow

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