Re: B2B Details for Paid Targeting

From
BethAnn Rosario <bethann.rosario@thekey.com>
To
Emma Zumsen <emma.zumsen@thekey.com>
CC
Timothy Thomas <tt@thekey.com>, Earl Blair <earl.blair@thekey.com>, Vanessa Treadwell <vtreadwell@thekey.com>, Jennifer Geist <jennifer.geist@thekey.com>, Ashley Mirone <amirone@thekey.com>, Melissa Reyes <melissa.reyes@thekey.com>, Jessica Thomas <jessica.thomas@thekey.com>, Greg Jones <greg.jones@thekey.com>, Lisa Fett <lisa.fett@thekey.com>, Katy Kessler <katy.kessler@thekey.com>
Date
Wed, 29 Jan 2025 15:29:06 -0500
Folder
INBOX
--000000000000ecb556062cde2946 Content-Type: text/plain; charset="UTF-8" Content-Transfer-Encoding: quoted-printable Hi all, For Sarasota we recommend the following locations *Sarasota Memorial Hospital - in downtown area of Sarasota - 34236, and surrounding areas with lots of DR practices * Lakewood Ranch area - all east of 75 - heavy growth target DR Offices *Lakewood Ranch Country Club- target 34202 and 34211 *Siesta Key, Longboat Key, Bird Key Beth Ann Rosario *Senior Regional Director Southeast * *919.899.5543* [image: TheKey] On Wed, Jan 29, 2025 at 2:54=E2=80=AFPM Emma Zumsen wrote: > Awesome. Thanks, Tim! > > On Wed, Jan 29, 2025 at 12:55=E2=80=AFPM Timothy Thomas w= rote: > >> Hi Emma, >> >> Milwaukee is my priority and the accounts we would like to target are: >> >> 1. Ascension Columbia St. Mary=E2=80=99s Hospital Milwaukee >> 2. Froedtert Hospital & Medical College of Wisconsin >> 3. Mayfair Mall & The Corners of Brookfield >> 4. Aurora Ozaukee Hospital >> >> If there are opportunities to target around these SLCs that might also b= e >> interesting. >> >> 1. St Johns on the Lake >> 2. St. Camillus >> 3. Fairway Knoll >> >> Thanks >> Tim >> >> On Tue, Jan 28, 2025 at 5:22=E2=80=AFPM Emma Zumsen >> wrote: >> >>> Hello Folks, >>> >>> Greg, Lisa, and I are working on some tests for new tactics and want to >>> point those dollars towards the markets that need it most. One of the a= reas >>> we're exploring is B2B; particularly in PNW, Midwest, Bay area, and >>> Sarasota. >>> >>> There are some details we need from you all to inform where and how we >>> best activate those dollars and sites. >>> >>> @Timothy Thomas - which site in Midwest is highest prio= ? >>> @Jennifer Geist Can you confirm that >>> Seattle is prio? >>> >>> All: >>> Can you let us know which large accounts or areas of town we should >>> consider for doing some digital out of home >>> (thi= nk >>> hospital campuses, VA, etc) >>> >>> Please share links to any LinkedIn posts you've shared recently that >>> have generated activity for you (we're looking at performance metrics o= n >>> the back-end but I know activity often happens offline). >>> >>> As the plan comes together we will share more details but this will be >>> very helpful for us as we explore options. >>> >>> Of course, should you have questions, don't hesitate to reach out to >>> this crew. >>> >>> Emma, Greg, and Lisa >>> >>> >>> >>> >>> *Emma Zumsen* >>> SVP Consumer Growth & Marketing | *TheKey* >>> Mobile: 612.387.8802 >>> [image: TheKey] >>> >> --000000000000ecb556062cde2946 Content-Type: text/html; charset="UTF-8" Content-Transfer-Encoding: quoted-printable Hi all,=C2=A0 For Sarasota w= e recommend the following locations *Sarasota= Memorial Hospital - in downtown area of Sarasota - 34236,=C2=A0 and surrou= nding areas with lots of DR practices * Lakewood Ranch area - all= east of 75 - heavy growth target DR Offices=C2=A0 *Lakewood Ranc= h Country Club-=C2=A0 target 34202 and 34211 =C2=A0*Siesta Key, L= on

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