Re: 2024 Ongoing Optimization Roadmap for 20Eight Digital + TheKey

Whoops  - here is the attachment :)

On Wed, Nov 29, 2023 at 10:00 AM Alexa Graziani <agraziani@thekey.com>
wrote:

> Hi Louise,
>
> As discussed on our last call, I'm sharing the 2024 Marketing Roadmap that
> I'd like us to work towards together. Please review it before our next call
> so we can discuss it in more detail then.
>
> Overall, there are three ongoing optimizations that I'd like to work
> together on. I'd like to update them collaboratively every 4 months (so
> three updates for each in a year). They are:
>
>    1. Geography (postal code/targeting reviews, which I'll send a
>    separate email about as well)
>    2. Keywords (similar to the keyword reviews we completed recently)
>    3. Creative (I know you review this on your own but this would be the
>    larger-scale collaborative review we discussed on our last call)
>
> We are going to review the same things for all markets (US and the rest of
> Canada), so we can share findings with each other to make all accounts
> perform the best they can.
>
> Overall, I'd like to use this roadmap to keep both of our teams aligned on
> what we are working on when, and who is responsible for what aspects of
> each optimization. Let me know if this organizational framework works for
> you/if there is anything else that would be helpful to include in it.
>
> Sincerely,
>
> --
> Alexa Graziani
> Senior Marketing Manager - Consumer Growth
> * Please note my email has changed: *
> agraziani@thekey.com <https://brand.thekey.com/esg/agraziani@thekey.com>
> (650) 416-1538 Ext. 181538
> TheKey.com <https://www.thekey.com/>
> [image: TheKey] <https://homecareassistance.com/>
>


-- 
Alexa Graziani
Senior Marketing Manager - Consumer Growth
* Please note my email has changed: *
agraziani@thekey.com <https://brand.thekey.com/esg/agraziani@thekey.com>
(650) 416-1538 Ext. 181538
TheKey.com <https://www.thekey.com/>
[image: TheKey] <https://homecareassistance.com/>